Blogging
Featured Content
Evergreen Content and Covering the Bases
Evergreen content is best defined as content that is always relevant to the end user, be they a member of the property, or not.
This...
Creating a Consistent Brand Image for your Blog
When it comes to establishing a successful blog, creating a consistent brand image is essential.
A blog’s brand image is the way in which a...
Building and Growing a Mailing List for your Blog
Having a mailing list for your blog is one of the most important tools for driving traffic and connecting with your readers.
It allows you...
Best Practices for Monetising your Blog
A blog is an excellent way to express your thoughts and opinions, as well as connect with like-minded people.
But did you know you can...
a Guide to Guest Blogging: How to Get Started
Guest blogging can be a great way to gain exposure for your business and build your online presence.
With the right approach, you can reach...
Using Blogging as an Effective Tool for Traffic Growth
Blogging is a powerful marketing tool that can be used to increase traffic to your website.
It is an effective way to build an audience,...
Overview of the Most Typical Content Types Used on Free to Access Websites
Digital properties such as the ubiquitous company website have become an essential medium for businesses to communicate with their audiences.
The success of a website...
Editorial KPI’s: Conversion Metrics
As part of this series focusing on editorial and content-based KPI's, we look at the entirety of the metrics a business will need to...
Editorial KPI’s: Email and Newsletter Metrics
Outside of the key metrics we listed in a previous article, below is a list of relevant Email and/or newsletter metrics that any digital...
An Introduction to Content Strategy
Historically, producing content has proven to be expensive. This has (in the main) been due to the human resource and skillset needed, along with...
Assorted Supplementary Content Ideas
Below is a list of additional content types worth investigating, depending upon the type of offering your platform has:
GLOSSARY - A collection of acronyms...
Choosing Content Types for your Platform (part One)
The type of content that works best for a platform depends very much upon the audience expectation and industry requirement.
For example, a vertical industry...