Audience Development

Audience acquisition and usage growth are two of the most important aspects to building a viable online business, be it a B2B online marketplace specialising in widgets, or a video streaming service aimed at the masses.

We have developed solutions that will enable clients to benefit from our industry-leading experience in growing both B2B and B2C properties.

Whatever the budget, our comprehensive audience development service offering can help you maximise potential by propelling your digital platform to the next level and beyond.

AUDIENCE DEVELOPMENT COMPETENCIES

  • Audience development modelling
  • Traffic planning and forecasting
  • On-page and off-page SEO
  • PPC and search engine marketing
  • Membership acquisition strategies
  • Social media campaigns
  • PPC and programmatic
  • Banner placement
  • Email broadcasting
  • Web analytics and reporting
  • Sales and marketing funnels
  • E-commerce conversions
  • Co-registrations
  • Partnerships
  • Multi-tier affiliate marketing
  • Media buys

OUR APPROACH

We are different. Founded by one of the leading audience development professionals, Platform Executive has audience development written into its DNA. Our team have the on-board skill set and understanding to help grow the audience to your business.

Amongst our audience development successes we have:

TRAFFIC GROWTH

Increased traffic to a leading current affairs website by 3,500% from 70,000 to more than 2.5 million unique browsers per month

This hyper-growth over a 18 month period means that the property became one of the highest-trafficked current affairs websites in Europe with 25+ million page views per month.

SOCIAL MEDIA

Implementation of a group-wide social media strategy for one of the UK’s leading B2B media conglomerates

The successful engagement strategy meant activity grew from nearly zero to in excess of 2.5 million followers on Twitter alone. As a result, social media is now a key driver of traffic and advertising impressions.

SALES GROWTH

Grew marketing-only sales of B2B information products of over $120,000 per month

All sales were made via a start-up platform and grown from zero to over $9 million in under a year without a PPC, or programmatic advertising budget.

EMAIL GROWTH

Generated a newsletter subscriber base of 200,000+ subscribers

This doubled as a prospect list for report sales and was a key driver of new business growth across a London-based $1 Billion market cap business intelligence group.

From audience hyper-growth and usage maximisation, through to lead generation and conversion optimisation, our solutions are designed specifically around the needs of your business.

Get in Touch

If you have any questions or suggestions regarding our audience development solutions, please complete the form below and we will respond to your query as soon as possible.