A content management system (CMS) is a software application that supports the creation and modification of content in the digital environment. The basic objectives of developing a CMS for the…

The definition of ‘audience development’ is fluid and (at present) not defined particularly well. However, within the scope of this website I define audience development as distinct activities undertaken specifically…

In this final article within the series we look at the HR worksheet within the model, the Assorted Costs sheet, and Budget Detail pages. HR MODEL This worksheet includes a…

The ‘Contributor Payment Model’ worksheet is designed to calculate the editorial spend required to support the products and/or business. Broken down by month, the model variables included in the model…

For obvious reasons the ‘Marketing Plan’ is important to the accuracy of the entire business. Without an audience our example business will not work. In-fact, without a suitable audience, no…

The particular financial model we are looking at in this article within our series is inventory-based advertising. The advertising model consists of both standard marketing services efforts, such as internal…

Moving on from the two paid subscription models we looked at in the previous articles within this series, the ‘Report Sales’ worksheet outlines the various report products that the example…

In the previous article in this series we looked at the Individual Subscription Model. Having completed that model, we will now look at the seperate(and distinct) ‘Corporate Subscription Model’ we…

The first model proper we are building for this example portal business is the ‘Individual Subscriptions Model’. The worksheet itself is broken down by month and utilises the following model…

The ‘Monthly Travel’ page is perhaps the quickest worksheet to put together and simply outlines how the business performs on a monthly basis, taking into account the various costs and…

In this extensive nine article series I will outline the core principals behind modelling a business from a financial and operations perspective. The type of modelling I prefer is less…

Each portal our example business will operate will produce at least one free report and then market it to visitors not only to the portal, but also to the traffic…