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Knowledge Base

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Knowledge Base

From ideation through to exit strategy, Knowledge Base is designed as a resource to enable our members to find solutions to the myriad of challenges faced when building a platform business.

Covering Bases: the start-up journey

1 Top 5 Business Tools - Covering Bases

Top 5 business tools for small business owners

Are you wondering if investing in online services is the right choice for your business? If so, just look at what other companies are doing. Reports show that 85% of small businesses have already invested in an online software tool to help their busi...

2 Digital marketing for e-commerce

Digital marketing for e-commerce: 4 tips for boosting sales in 2021

Did you know that there are between 12-24 million eCommerce sites around the entire world? If you are looking to boost your eCommerce sales in 2021, then you are in the right place. We have put together this guide to digital marketing for eCommerce w...

3 Graph Maker

Types of graphs and how to choose the right one for your data

So many graphs and so little time to test your data’s visuals after you’ve input them. Thankfully, most industries have their version of the best chart-making practices. All you have to do is copy their design and data hierarchy principles; tha...

4 Branding

5 steps to create a unique brand identity

Your brand identity matters. In fact, your brand identity is something you have to develop before you can expect your small business to grow. Brand identity is something you develop and create with thoughtful planning, built around effective strategi...


SWOT Analysis Reports

Our on-demand competitive intelligence reports cover 7,000+ of the world’s largest corporates and nearly 1,000 digital properties.

Industry Updates

Available as both a single-copy report and as annual subscriptions, these reports keep you updated on your sector.

Academic R&A Database

Featuring over 3,000 curated platform-related papers and journals from leading institutions around the world.


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Tools & Resources

Advisory & Consulting