Covering Bases Blog
Aimed at both first-time entrepreneurs looking to build a platform business and experienced C-level executives, the Covering Bases blog is a rolling commentary, including business strategies and useful information.
10 reasons small businesses decide to outsource IT systems admin
If you are bootstrapping a start-up, you will likely have limited resources. You will not have a large team of employees, and as such, you will be undoubtedly be wearing multiple h...
Key areas of your operations to focus in on
When you start your own business, it can be difficult to know what areas within the wide remit of ‘operations’ to focus in on. There are countless tasks and processes t...
Mobile marketing: Tips for new business owners
In this latest Covering Bases article we take a brief look at mobile marketing. The chances are you will be either on your smartphone reading this, or have the cell phone within ea...
Four signs you need to shake up your marketing campaign
When you start a new marketing campaign, everything should make sense. The tactics should be sound and the desired outcomes realistic and inline with both the marketing plan and th...
Recruiting and retaining a great team in 2020
With the ongoing COVID-19 pandemic lockdowns, the work environment undergone a seismic change. The change will likely continue into 2021 and for the foreseeable future.
Three ways to streamline your professional routine
There are a myriad factors that contribute to professional success when launching, of growing a new venture. In this article we will look at aspects ranging from effective resource...
Optimising your restaurant business for the digital age
There’s much to love about owning and running a restaurant, but as anyone in this low-margin industry knows, it’s far from the easiest business to be. While there are many enjoyabl...
Everything you need to work from home
Whether you love or hate working from your home office, it looks as though the practice is here to stay. While COVID-19 pushed many employers across the sector to consider remote w...
Career descriptors that you may want to ignore
If you are a frequent visitor to LinkedIn and read enough career profiles on there you inevitably start judging the likely character traits and experiences of individuals more than...
Deep fake used to attack activist couple highlights the new disinformation frontier
Oliver Taylor, a student at England’s University of Birmingham, is a twenty-something with brown eyes, light stubble, and a slightly stiff smile.
Why investors now worry about tech stocks
Some investors are getting increasingly worried about the outlook for technology and big growth stocks after a massive rally which has pushed the Nasdaq Composite index to record h...
Covering Bases: Things you can do to ensure a smooth office relocation
Whether you’re moving because of business growth, or for new market reach, an office move is definitely a stressful experience. From the paperwork and moving boxes that pile up to ...
US platform chiefs to testify before House antitrust panel later this month
The Chief Executive Officers of some of the worlds leading platform businesses, Amazon.com, Apple Inc, Google and Facebook will appear before a US House of Representatives panel o...
The benefits of using a Texas registered agent service
If you are starting a business in Texas, a Texas registered agent service offers many advantages. In Texas, they are also called commercial registered agents and their services off...