Covering Bases Blog
Aimed at both first-time entrepreneurs looking to build a platform business and experienced C-level executives, the Covering Bases blog is a rolling commentary, including business strategies and useful information.
Top 5 business tools for small business owners
Are you wondering if investing in online services is the right choice for your business? If so, just look at what other companies are doing. Reports show that 85% of small business...
Digital marketing for e-commerce: 4 tips for boosting sales in 2021
Did you know that there are between 12-24 million eCommerce sites around the entire world? If you are looking to boost your eCommerce sales in 2021, then you are in the right place...
Types of graphs and how to choose the right one for your data
So many graphs and so little time to test your data’s visuals after you’ve input them. Thankfully, most industries have their version of the best chart-making practices. All ...
5 steps to create a unique brand identity
Your brand identity matters. In fact, your brand identity is something you have to develop before you can expect your small business to grow. Brand identity is something you develo...
Factors that can help make your streaming app as successful as Netflix
Are you interested in making a video streaming app just like Netflix? But do you know whether it is ideal for you to make one? Let’s see why it is ideal for you to start a streamin...
Never forget the importance of numbers to your business
Optics and positive sentiment are great, but at the end of the day are merely secondary drivers. A cool brand identity and state-of-the-art offices will maybe help you recruit and ...
Employee recognition: 11 things managers can improve on
Employee recognition is a token of appreciation given to employees with outstanding and exemplary performance. The essence of which is for the other employees to imitate the best p...
6 reasons email marketing works for real estate recruiters
In a modern marketing world full of social media platforms and smartphone apps, there’s one medium that remains to be as effective as ever: email.
What’s behind the gaming industry’s soaring revenues?
In 1958 the American physicist William Higinbotham created ‘Pong’, the world’s first video game. 63 years on from that ground-breaking release, the gaming industry has become a glo...
4 business ideas for young entrepreneurs
So you have decided that working a traditional 9-5 job is not for you. You’re not ready to commit to working the same schedule for the rest of your life, and instead you want to do...
Top 25 SaaS businesses in 2021
We are often asked to compile lists as to what we deem the leading movers and shakers within the forever growing and expanding platform economy. One such request that has a recurri...
How to cultivate a data-centric culture in your company
The decision to make your company more data-centric is definitely a big one. Whether you operate in insurance, banking, retail, or almost any other industry, your company is almost...
Top 7 tips for getting more website traffic
In this latest edition of our ‘Covering Bases’ series of blog articles, which are aimed at those just getting started and looking to bootstrap their first start-up, we ...
Twitter and the curious case of @DrJialun
The Twitter account @DrJialun was created just weeks ago in March 2021. They had under 100 followers, used a well known stock photo, yet was somehow already verified by Twitter adm...