Covering Bases Blog

Aimed at first-time entrepreneurs looking to build a platform business, the Covering Bases blog includes topics relevant to the start-up journey.


Benefits of artificial intelligence in developing integrated circuits

As the world advances toward technology, using artificial intelligence in various fields proves mandatory support. The technology of artificial intelligence mainly depends on the c...

Platform Economy: Small Business Finance

Why you should use payroll software

Payroll is a pesky side of the business for managers because it is essential, yet time-consuming administrative work. This is the kind of work that can take up many hours within th...

Platform News: 5G and data transfer

What you need to know about getting a mobile plan

Our mobile phones are an indispensable component of our daily routines, serving as anything from a calendar to a bank card to an Email client, to a camera to a phone and a personal...

How To Build Your Brand In 3 Easy Steps

How To Build Your Brand In 3 Easy Steps

Your company’s brand identity is its heart and soul. It influences the audience’s perception, differentiates you from the competition, and is the driving advocate of yo...

Online Presence

7 ways to grow your company’s digital presence

Modern business owners have a huge task on their hands trying to beat the competition and get in front of the 5 billion people that are now online.

POTS Line Replacement Device

What are POTS Line Replacement Devices?

Traditional telephone lines are disappearing rapidly. It is relatively easy to replace a standard phone with a VoIP phone. However, telephone lines have also been used for emergenc...

Google Search

3 ways to enhance your corporate website and increase traffic

Where it used to be that having a website for your business was optional, in today’s landscape, it’s non-negotiable.

Platform Executive

Sneak peak: introducing our new platform

Over the past 12 weeks we have been hard at work building out a significant new release of the platform, featuring even more content, tools and services.

Acrobat PDF Editors

5 Pros And 3 Cons Of Adobe Acrobat Alternatives

Adobe primarily developed the well-renowned PDF format to enable viewing and easy sharing of documents.

B2B Marketing Strategies

4 ways to streamline B2B marketing strategies

It’s no doubt that marketing is essential for the success of your B2B company. It helps to improve the visibility and awareness of your brand. This enables you to reach more client...

Content Ideas

8 brainstorming tips for creating compelling content

Americans now spend over 13 hours each day consuming content. But not all content is created equal, and audiences quickly scroll or click away from content that isn’t valuabl...

Buzzwords, corporate slang, Phrases and more

New tech buzzwords: From metaverse to DAOs

This year, tech CEOs drew inspiration from a 1990s sci-fi novel, Reddit investors’ lexicon seeped into the mainstream as “diamond hands” and “apes” sh...

Why membership businesses fail

64 reasons why a membership business will fail in 2022

Over the course of the past couple of decades I have built start-ups and/or managed a number of established businesses operating within what we now call the membership economy. Ove...

Platform Economy in Australia, primarily in Melbourne and Sydney

AFR: Australia to make permanent company laws allowing virtual AGMs

Australia will make permanent rules introduced during the COVID-19 pandemic that allow companies to hold virtual shareholder meetings and electronically distribute documents, the A...

Voice Search

Why your website should be optimized for voice search (and how to do it)

In 2021, it’s as if we’re permanently attached to our mobile devices. In fact, smartphone usage soared to new heights last year.