Covering Bases Blog

Aimed at first-time entrepreneurs looking to build a platform business, the Covering Bases blog includes topics relevant to the start-up journey.

B2B Marketing Strategies

4 ways to streamline B2B marketing strategies

It’s no doubt that marketing is essential for the success of your B2B company. It helps to improve the visibility and awareness of your brand. This enables you to reach more client...

Content Ideas

8 brainstorming tips for creating compelling content

Americans now spend over 13 hours each day consuming content. But not all content is created equal, and audiences quickly scroll or click away from content that isn’t valuabl...

Buzzwords, corporate slang, Phrases and more

New tech buzzwords: From metaverse to DAOs

This year, tech CEOs drew inspiration from a 1990s sci-fi novel, Reddit investors’ lexicon seeped into the mainstream as “diamond hands” and “apes” sh...

Why membership businesses fail

64 reasons why a membership business will fail in 2022

Over the course of the past couple of decades I have built start-ups and/or managed a number of established businesses operating within what we now call the membership economy. Ove...

Platform Economy in Australia, primarily in Melbourne and Sydney

AFR: Australia to make permanent company laws allowing virtual AGMs

Australia will make permanent rules introduced during the COVID-19 pandemic that allow companies to hold virtual shareholder meetings and electronically distribute documents, the A...

Voice Search

Why your website should be optimized for voice search (and how to do it)

In 2021, it’s as if we’re permanently attached to our mobile devices. In fact, smartphone usage soared to new heights last year.

Tips to help build your business

4 tips to help your business get noticed

Getting your business noticed in today’s e-commerce-driven world is no walk in the park. Everyone is learning the secrets to online marketing, making it harder and harder to stand ...

Platform News: fake news, political bias, section 230 and misinformation on social media

From government to business: the growing push for control

We are in the midst of a global pandemic. With ‘vaccine passports’ lockdowns, QR codes, rolling curfews, et cetera being hot topics for discussion.

Top 5 Business Tools - Covering Bases

Top 5 business tools for small business owners

Are you wondering if investing in online services is the right choice for your business? If so, just look at what other companies are doing. Reports show that 85% of small business...

Digital marketing for e-commerce

Digital marketing for e-commerce: 4 tips for boosting sales in 2022

Did you know that there are between 12-24 million eCommerce sites around the entire world? If you are looking to boost your eCommerce sales in 2022, then you are in the right place...

Graph Maker

Types of graphs and how to choose the right one for your data

So many graphs and so little time to test your data’s visuals after you’ve input them. Thankfully, most industries have their version of the best chart-making practices. All ...


5 steps to create a unique brand identity

Your brand identity matters. In fact, your brand identity is something you have to develop before you can expect your small business to grow. Brand identity is something you develo...

Netflix Streaming app

Factors that can help make your streaming app as successful as Netflix

Are you interested in making a video streaming app just like Netflix? But do you know whether it is ideal for you to make one? Let’s see why it is ideal for you to start a streamin...

Platform Economy: Small Business Finance

Never forget the importance of numbers to your business

Optics and positive sentiment are great, but at the end of the day are merely secondary drivers. A cool brand identity and state-of-the-art offices will maybe help you recruit and ...

Managing like a boss

Employee recognition: 11 things managers can improve on

Employee recognition is a token of appreciation given to employees with outstanding and exemplary performance. The essence of which is for the other employees to imitate the best p...