Knowledge Base

Board Reporting

• More KB articles coming soon

Cash Flow

• More KB articles coming soon

Law

• Developing a suitable succession plan
• Directors liability insurance (a brief checklist)

Mergers and Acquisitions

• Corporate strategy for your business

Planning Process

• Introducing the 'Bootstrap Business Plan'
• Organisation-wide goals for a business

Raising Capital

• How to write and visualise an investor-friendly business plan
• Pitching a business in the middle of a pandemic

Building the Model

• Building a financial model for advertising inventory sales
• Building a monthly travel page in a financial model
• Financial models for content and product sales
• How to write and visualise an investor-friendly business plan
• Outlining a platforms financial model
• The financial model behind a portal marketing plan
• The financial model for a corporate subscription, or membership portal
• The individual subscription financial model

Competitive Intelligence

• An example of a SWOT Analysis for a platform business

Defining the Business

• Defining an operational strategy and core competencies
• Introducing the 'Bootstrap Business Plan'
• Key success factors for a platform or portal business
• Organisation-wide goals for a business
• Pitching a business in the middle of a pandemic
• The need to diversify revenues

Exit Strategies

• Developing a suitable succession plan

Taxation

• More KB articles coming soon

Facilities Management

• More KB articles coming soon

Health and Safety

• More KB articles coming soon

Leadership

• Directors liability insurance (a brief checklist)
• Key success factors for a platform or portal business
• Organisation-wide goals for a business
• The seven P's of marketing

Planning

• Developing a suitable succession plan
• Introducing the 'Bootstrap Business Plan'

Project Management

• Engagement metrics for editorial (KPI's)

Recruitment

• Checklist for hiring employees
• Questions not to ask in interviews

Market Research

• New product development

Product Lifecycle

• Product development and product lifecycles
• The KONA product development model and process

Product Roadmaps

• Developing a roadmap

Propositions

• Additional functionality worth investigating for career-based platforms
• At the heart of value propositions

Content Marketing

• Editorial KPI's: Email and newsletter metrics
• Editorial KPI's: Production metrics

Directories

• More KB articles coming soon

Email Broadcasting

• Newsletter writing and production tips

Forums , Groups and Boards

• More KB articles coming soon

Programmatic

• More KB articles coming soon

Search Engine Optimisation

• Avoiding mistakes in your audience development activity
• The (partial) myth of SEO

Social Media

• Editorial KPI's: Social media metrics

Traffic Growth

• An overview of audience development strategy
• Mini Review of CloudFlare

Web Analytics

• An overview of editorial KPI's
• Better understanding your audience
• Editorial KPI's: Conversion metrics

Brand

• More KB articles coming soon

Marketing Funnels

• A quick guide to sales funnels
• An overview of editorial KPI's
• Developing a free report, or free product strategy
• Editorial KPI's: Conversion metrics
• Editorial KPI's: Production metrics
• Editorial KPI's: Social media metrics

Networking

• Online business networking strategies (for you as a brand)

Public Relations

• Exploring e-PR

Advertising and Sponsorship

• More KB articles coming soon

E-commerce

• E-commerce and single-copy report sales (part one)
• E-commerce and single-copy report sales (part three)
• E-commerce and single-copy report sales (part two)

Lead Generation

• More KB articles coming soon

Membership

• The required functionality of metered paywalls

Content Directories

• Editorial KPI's: Social media metrics

Content Production

• An overview of editorial KPI's
• Better visualisation and immersive content
• Contributor payment models: investigating industry averages
• Editorial KPI's: Production metrics
• Engagement metrics for editorial (KPI's)
• Introducing a new contributor payment model (part one)
• Introducing a new contributor payment model (part two)
• The Contributor Payment Model
• The problem with existing contributor payment models

Video

• Developing a video content strategy
• Studio set-up and video content creation

Weblogs and Blogging

• An introduction to content strategy
• Assorted supplementary content ideas
• Choosing content types for your platform (part one)
• Editorial KPI's: Conversion metrics
• Editorial KPI's: Email and newsletter metrics
• Evergreen content and covering the bases

Artificial Intelligence

• AI integrations for a platform (part two)
• AI integrations for new platforms (part one)

Building Functionality

• Fundamentals of a modern CMS

Interface Design

• Exploring voice and visual interfaces

Scalability

• An overview of editorial KPI's

Security

• Mini Review of CloudFlare