Evergreen Content and Covering the Bases

Evergreen content is best defined as content that is always relevant to the end user, be they a member of the property, or not.

This kind of content is perhaps the most important content on the website both in terms of SEO and also in terms garnering gravitas and respect for the product amongst the target audience. It enables the property to ‘cover the bases’ and achieve a degree of relevance to the industry professional that would be impossible without the content.

It is therefore highly recommended that some time and attention is paid to getting the best quality of content possible.

A couple of examples are used within this document highlighting ‘evergreen’ content for the nanotechnology sector.