Overview of the Most Typical Content Types Used on Free to Access Websites

Digital properties such as the ubiquitous company website have become an essential medium for businesses to communicate with their audiences.

The success of a website largely depends on the content it offers. Content comes in various forms, each serving a distinct purpose in engaging and informing users.

This Knowledge Base entry will outline the different types of content commonly used on websites, including data, blogs, news articles, and more.

These content types include:

• DATA-DRIVEN CONTENT: Data-driven content involves presenting information using charts, graphs, infographics, and other visual representations. It is particularly useful for complex data analysis and comparisons. Websites often use data-driven content to convey statistics, market trends, research findings, and performance metrics. The visual appeal and simplicity of data-driven content make it easier for users to grasp and interpret intricate information.
• BLOGS: Blogs, also known as weblogs are one of the most popular and versatile types of content on the web. They are informal, frequently updated, and offer a platform for individuals and organisations to share their thoughts, expertise, and experiences. Blogs can cover a wide range of topics, from personal hobbies and travel experiences to professional advice, industry insights, and product reviews. They help websites establish authority, improve SEO rankings, and engage with their audience in a more conversational manner.
• NEWS AND COMMENTARY: News articles are timely and informative pieces of content that provide the latest updates, current events, and developments on various topics. Websites often use news articles to keep their audience informed about recent happenings related to their niche. Journalistic writing style and credible sourcing are crucial for maintaining the integrity of news content.
• TUTORIALS: How-to guides and tutorials offer step-by-step instructions on accomplishing specific tasks or learning new skills. They are valuable for websites aiming to educate their audience or demonstrate the usage of products and services effectively. Well-structured and easy-to-follow tutorials can enhance user experience and establish the website as a reliable source of information.
• PRODUCT DESCRIPTION: For e-commerce websites or those promoting products and services, product descriptions play a critical role. A well-crafted product description highlights the features, benefits, and uniqueness of a product, persuading potential customers to make a purchase. Effective product descriptions should be informative, engaging, and tailored to the target audience.
• VIDEO: With the rise of video-sharing platforms, video content has become increasingly popular on websites. Videos can be used for various purposes, including product demonstrations, tutorials, interviews, and promotional material. They are an engaging form of content that can convey complex information quickly and appeal to visual learners.
• UGC: User-Generated Content involves content that is created and shared by users, such as reviews, comments, and social media posts. UGC can be a powerful tool for building a sense of community around a website and fostering trust among potential customers. It also provides valuable feedback and insights into the user’s perspective.
• INFOGRQPHICS: Infographics are visual representations of information or data that combine images, charts, and concise text to convey complex ideas quickly. They are popular on websites and social media platforms due to their ‘shareability’ and ability to make information more digestible.
• CASE STUDIES: Case studies and success stories showcase real-world examples of how a product or service has benefited customers. They are powerful tools for building trust and credibility, as potential customers can see how others have achieved positive results.
• PODCASTS (AND VODCASTS): Podcasts are audio-based content that can be embedded or linked on websites. They provide a convenient way to share interviews, discussions, and other audio content with the audience. Podcasts can attract a different segment of the audience who prefer audio consumption over reading.