18 social media platforms, by active users

Social media users

Social media and networking continues to be one of the most significant methods of communication for the majority of Internet users in the world.

Last year, it was estimated that the total number of Internet users globally hit 3.62 billion, with the number predicted to continue to grow over the next few years.

Below is a list of the 18 leading social media and messaging platforms, ranked by active users:

  1. Facebook – 2,740,000,000
  2. YouTube – 2,300,000,000
  3. WhatsApp – 2,000,000,000
  4. Facebook Messenger – 1,300,000,000
  5. Instagram – 1,380,000,000
  6. WeChat – 1,242,000,000
  7. TikTok – 1,000,000,000
  8. Tencent QQ – 617,000,000
  9. Douyin – 600,000,000
  10. Sina Weibo – 511,000,000
  11. Telegram – 570,000,000 (estimated)
  12. Snapchat – 500,000,000 (estimated)
  13. Kuaishou – 481,000,000
  14. Reddit – 430,000,000
  15. Pinterest – 320,000,000
  16. LinkedIn – 315,000,000 (estimated)
  17. Twitter – 330,000,000 (estimated)
  18. Quora – 300,000,000

With the lines often blurring between social media and other platforms, an argument could be made for including the likes of Spotify (with its nearly 400 million active users) and other streamers to this list. We have after all included YouTube on this list.

In future updated we will likely round this out to include the top 20 players in the field.

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