Repurposing Content: How to Extend your Content’s Shelf Life

Content repurposing is a great way to get more mileage out of your work.

By taking existing content and transforming it into new formats or even completely new pieces, you can extend the life of your content and reach more people.

Content repurposing is a great way to save time and money. You don’t have to start from scratch every time you want to create something new, you can simply work with what you already have. It’s also a great way to create multiple pieces of content with one idea, giving you more opportunities to reach different audiences.

So how do you repurpose content? Here are some quick tips to help you get started:

1. Break it down into smaller pieces. If you have an article or blog post that is long, consider breaking it down into smaller pieces. You can create a series of blog posts, infographics, videos, or even podcasts. This allows you to get more mileage out of the same content.

2. Take a different angle. Take the same content and look at it from a different perspective. For example, if you have an article about the benefits of a certain product, you could write a blog post about the features of the product.

3. Look at different formats. Content can be repurposed for different formats. For example, you could take an article and turn it into a video or an infographic. You could also take a video and turn it into an article.

4. Update and refresh. If you have older content that is still relevant, you can update it and refresh it. This can help keep the content up to date and relevant to your audience.

5. Leverage different channels. Once you’ve repurposed your content, leverage different channels to reach a wider audience. For example, if you have a video, consider posting it on YouTube, Instagram, and other social media platforms.