Using Linkedin for B2B Social Media Marketing: Best Practices

As the world’s largest professional social network, LinkedIn is an obvious choice for B2B social media marketing.

But if you’re not using it effectively, you’re not getting the most out of this powerful platform.

Here are some best practices for using LinkedIn for B2B social media marketing:

1. Create a company page

The first step is to create a company page. This is a great way to showcase your brand and build trust with potential customers.

Make sure to include:

• A clear and concise description of your company
• A professional logo
• A cover photo that showcases your brand
• Links to your website and other social media profiles

2. Optimise your profile

Your personal LinkedIn profile is just as important as your company page. After all, potential customers are more likely to do business with someone they know and trust.

Make sure your profile is optimised by:

• Including a professional headshot
• Writing a compelling summary
• Listing your relevant skills and experience
• Sharing your company’s page

3. Use keywords

When people search for businesses on LinkedIn, they use keywords. So, it’s important to use keywords throughout your profile and company page to make sure you show up in search results.

Some places to use keywords include:

• Your profile headline
• Your summary
• Your job titles
• Your skills

4. Post regular updates

Once you have your company page and profile set up, it’s important to post regular updates. This will help you stay top of mind with your potential customers and keep them engaged with your brand.

Try to post at least once a day, and mix up the content you share. This could include:

• Industry news
• Company news
• Helpful tips
• Engaging photos

5. Use LinkedIn ads

LinkedIn offers a variety of advertising options that can help you reach your target audience. For example, you can target people based on their job title, company size, or location.

Advertising on LinkedIn can be a great way to generate leads and get your brand in front of potential customers.

6. Join relevant groups

There are millions of LinkedIn groups, so there’s sure to be one that’s relevant to your industry. Joining a group can help you build relationships with potential customers and get your brand in front of a new audience.

Just make sure to be active in the group and add value to the conversation. Otherwise, you’ll be seen as a spammer and people will tune you out.

7. Connect with influencers

LinkedIn is a great place to connect with influencers in your industry. These are people who have a large following and can help promote your brand to a wider audience.

Some ways to connect with influencers include:

• Sending them a personalised message
• Connecting with them on other social media platforms
• Sharing their content
• Commenting on their posts

8. Participate in LinkedIn Pulse

LinkedIn Pulse is a platform that allows users to publish articles. This is a great way to showcase your industry knowledge and build trust with potential customers.