Industry Keyword: Audience development

A/B testing is a method of experimentation where two or more versions of a web page are shown to users at random, and statistical analysis is used to determine which version performs better for a given conversion goal. A/B testing is an essential tool for any website looking to improve its performance and drive higher traffic levels. By testing different versions of your web page, you can identify which elements are most effective in driving conversions and make changes to...

Many of the avoidable mistakes listed in this article could be classified as 'smoke and mirrors' and aimed at tricking either auditing businesses, in the case of large scale property portals (for example) into thinking that the audience is greater than it is; or fraudulently overstating the traffic numbers to potential advertisers on blogs and content-based properties. The following sections of this website highlight mistakes that audience development professionals should be avoid like the plague: DO NOT BUY 404 REDIRECTS, OR...

As with all membership, or circulation-based businesses our fictional portal business will need to understand its audience as much as it can. Some of this understanding can be sourced from survey data and focus groups, but other information can be extracted from the membership database itself. For example, in terms of how long the users have subscribed, what is the actual breakdown? By understanding this data the business owner can better respond, tailor the product and prognosticate the results from any and...

As a business owner, you know that increasing website traffic is essential for success. Without an audience to engage with, you’ll struggle to convert leads into paying customers. Search engine optimisation (SEO) is the process of optimising your website so that it appears higher up in search engine results pages (SERPs). A successful SEO strategy can be the difference between success and failure for a website, as it drives more targeted organic traffic to your website. in this latest Knowledge Base...

Email marketing is often seen as a bit of an old-fashioned marketing tool, but it’s still a hugely effective way to drive traffic to your website. Despite the rise of social media and other digital channels, email remains one of the most popular ways to communicate online. In fact, there are more than 3.8 billion email accounts in use worldwide, and this number is expected to grow to 4.4 billion by the end of 2022. So, if email is so popular,...

There is no doubt that website traffic is the lifeblood of any online business. If you can't get people to visit your site, you're not going to make any sales. One of the most effective ways to increase website traffic is through guest posting. Guest posting is when you write an article for another website in your industry. This is a great way to get exposure for your own website and to build relationships with other websites in your industry. When done...

The internet has become an essential part of our daily lives. We use it for work, for play, and to keep in touch with friends and family. It’s no wonder, then, that businesses have turned to the web to promote their products and services. One of the most effective ways to do this is through social media advertising. By creating ads that target specific demographics, businesses can reach a large audience with relative ease. However, social media advertising can be a complex...

In the last few years, video has taken over the internet. By the end of 2022 more than 85 percent of all internet traffic is video. This is largely due to the fact that people love watching videos. In fact, a recent study showed that people are 1.8 times more likely to engage with video content than any other type of content. So, how can you use video to increase traffic to your website? There are a few different ways to go...

When it comes to increasing website traffic, businesses have a wide range of strategies at their disposal. Among these, hosting webinars and online events stands out as an effective way to engage audiences, build brand awareness, and drive more visitors to a website. Webinars provide a unique opportunity for businesses to connect directly with their target market, offering valuable content while simultaneously encouraging traffic growth and customer interaction. Why Webinars and Online Events Boost Website Traffic Webinars and online events serve...

If you're looking to create a blog that will help drive traffic to your website, there are a few things you can do to make sure it's successful. First, consider what topics you'll be writing about. It's important to choose topics that are relevant to your business or website, as this will help draw in readers who are interested in what you have to say. Once you've decided on your topics, it's time to start writing! Write engaging and interesting posts...

Are you looking for ways to better measure and monitor the growth of your website’s traffic? Analytics are one of the most effective and reliable tools available for keeping track of website traffic growth over time. in this latest Knowledge Base post, we will discuss the importance of tracking website traffic and the best practices for using analytics to monitor this growth. First and foremost, it is important to understand why tracking website traffic is so important. Website traffic is a...

PPC or pay-per-click marketing is a great way to increase the traffic to your website. It is a form of online advertising where you pay a fee for each time someone clicks on your ad. It is a very effective way to reach out to potential customers and get them to visit your website. There are a few things you need to keep in mind when doing PPC marketing. The first is to make sure your ad is relevant to your...