Industry Keyword: App Developers

Facebook has said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world's biggest social media company has been at loggerheads with Apple's 'App Tracking Transparency' feature, expected to kick in with the latest iPhone software update next week, which allows users to block advertisers from tracking them across different applications. Apple says it defends data privacy rights, but faces criticism from...

The impact of Apple Inc's new privacy controls over digital advertising tracking is likely to depend greatly on how app developers implement a new pop-up notification, Apple's user privacy chief told journalists. Apple on Monday started enforcing a rule introduced last year requiring developers to use a pop-up notification seeking permission to gather data that can be used to track users across third-party sites and apps. Facebook Inc has said the rules could harm its customers. Some mobile advertising analysts believe...