Did you know that there are between 12-24 million e-commerce sites around the entire world? If you are looking to boost your e-commerce sales in 2023, then you are in the right place. We have put together this guide to digital marketing for e-commerce with our top tips.
Keep reading to learn e-commerce marketing tips that you want to incorporate into your own marketing plan.
1. CUSTOMER REVIEWS
Glowing reviews from others that have already bought products from your store will help reassure and persuade potential buyers visiting your e-commerce store. Use this as part of your eCommerce digital marketing strategy by adding reviews to each product.
Make sure that you ask your customers to leave a review on the products that they purchased and you might also want to consider offering them a discount off their next purchase for leaving you a review.
2. CALL IN THE PROS
You wouldn’t hire just anyone to give you surgery right?
This is why if you don’t have much experience with marketing then it is a great idea to contact a reputable company that offers E-commerce Digital Marketing Services. A professional that has already built and scaled an e-commerce business and had success will make the world of a difference for your own e-commerce marketing.
They’ll know things like what is the best web copy to write and how to make appropriate videos to help your conversions.
3. INTEGRATE SOCIAL SITES
Social media is a place where people are constantly spending their time, nowadays. Turning visitors into followers and then paying customers is the end goal. For example, you can use Instagram to make a post on a shop now Instagram gallery that connects to your store.
When followers click the image it’ll take them directly to your store to make a purchase. You can also use the power of video with YouTube. Upload explainer videos, new product announcements, product reviews, etc. The key is to be informative and engaging.
4. PERSONALISED CUSTOMER EXPERIENCE
Thanks to technology you can now personalise your e-commerce store for a unique customer experience. A few things you can do to make it a personalised experience is to address your customer by name after they fill out information to receive a coupon or sign up for your email list. You can also show related products based on what they are looking at.
Once they complete a purchase you can give them exclusive discounts and even send birthday greetings, and promote new items that are similar or would complement what they purchased.
READY TO LEVEL UP YOUR DIGITAL MARKETING FOR E-COMMERCE?
We hope that now that you have our top tips to improve your digital marketing for eCommerce you can make informed decisions for your own marketing plan moving forward.
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