Due to the vastness of the internet, it is difficult to study user behaviour. However, web analytics provides information that can be used to understand how users interact with a website.
This information helps website owners to make informed decisions about their website design and content.
Web analytics is the process of collecting, measuring, and analysing data about website visitors. This data can be used to understand how users interact with a website and how they find it. It can also be used to track conversions, or the number of people who take a desired action on a website, such as making a purchase.
There are many different web analytics tools available, and each one provides different information. However, most web analytics tools will track data such as the number of visitors to a website, the number of page views, the amount of time spent on a website, and the number of conversions.
This data can be used to understand how users interact with a website. For example, if the number of page views is low, it may be because the website is difficult to navigate. If the number of conversions is low, it may be because the website’s call to action is not effective.
This content is only available to members
Web analytics can also be used to track the performance of marketing campaigns. This data can help to understand which campaigns are driving traffic to a website and which ones are not.
Web analytics is a powerful tool that can be used to understand user behaviour. By tracking data such as the number of visitors, the number of page views, and the number of conversions, website owners can make informed decisions about their website design and content.