This content is only available to members
The term ‘recruitment marketing’ is now widely used in the human resources industry. It is a process used to attract, identify and engage potential candidates for employment.
The recruitment marketing process can be divided into four distinct stages:
- Attracting candidates
- Identifying candidates
- Engaging candidates
- Converting candidates
Attracting candidates
The first stage of recruitment marketing is attracting candidates. This can be done through various channels such as job boards, social media, and your company website.
It is important to have a presence on the channels that your target candidates are using. For example, if you’re looking to attract millennials, you’ll need to have a strong presence on social media sites such as Twitter and LinkedIn.
It’s also important to create content that will appeal to your target candidates. This could be in the form of blog posts, infographics or even videos. The content you create should be informative and engaging, and it should be tailored to your target audience.
Identifying candidates
The second stage of recruitment marketing is identifying candidates. This is where you use various tools and techniques to identify potential candidates for your vacancies.
One of the most popular tools for identifying candidates is LinkedIn. LinkedIn allows you to search for potential candidates based on their skills, experience and location.
Another useful tool for identifying candidates is job boards. Job boards are a great way to find candidates who are actively looking for new employment.
Engaging candidates
The third stage of recruitment marketing is engaging candidates. This is where you use various methods to engage with potential candidates and build relationships.
One of the best ways to engage candidates is through social media. Social media allows you to connect with candidates and build relationships. It’s also a great way to keep candidates updated on company news and vacancies.
Another great way to engage candidates is through email. Email allows you to send personalised messages to candidates and keep them updated on company news and vacancies.
Converting candidates
The final stage of recruitment marketing is converting candidates. This is where you use various methods to encourage candidates to apply for your vacancies.
One of the best ways to convert candidates is through job boards. Job boards allow you to post vacancies and receive applications from candidates.
Another great way to convert candidates is through your company website. Your company website should have a careers page that allows candidates to easily apply for vacancies.
The recruitment marketing process is a great way to attract, identify and engage potential candidates for employment. By using the right tools and techniques, you can ensure that you attract the best candidates for your vacancies.