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As social media platforms have become more popular, organisations have increasingly used them for advertising.
Creating compelling video content is essential for social media advertising campaigns. Here are a few tips:
1. Keep it short and sweet
Most people scrolling through social media are looking for something quick and easy to consume. That’s why it’s important to keep your videos short and to the point. The average length of a Facebook video is 1 minute and 20 seconds, while the average length of a Twitter video is just 6 seconds.
2. Use attention-grabbing visuals
Since people are quickly scrolling through their social media feeds, you need to make sure your videos stand out. Use bright colours, interesting visuals, and engaging graphics to grab people’s attention.
3. Use engaging audio
Just as important as the visuals in your video are the audio elements. Make sure your video has clear and concise audio that engages the viewer.
4. Tell a story
People love stories, so make sure your video tells a compelling story that will resonate with your audience.
5. Use calls to action
Make sure your video has a strong call to action that encourages viewers to take the next step, whether it’s visiting your website, signing up for your email list, or making a purchase.
By following these tips, you can create compelling video content that will help you achieve your social media advertising goals.