Defining the Business

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Understanding the ever expanding ‘as-a-Service’ ecosystem

Over the past decade, the "as-a-Service" (XaaS) model has transformed from a niche delivery approach into a foundational pillar of digital transformation across nearly...

Exploring Different Types of Business Models: An Overview

Business models are the foundation of any successful business. It describes how a company generates revenue, produces and delivers its products and services, and...

Creating Robust Business Models for Start-Ups: A Comprehensive Guide

For those with an entrepreneurial spirit, the idea of starting a business can be incredibly exciting. However, having a great idea is only the first...

The Art of Creating Value: How to Perfect your Business Model Proposition

As a business owner, one of the most important things you need to do is create value. This is the cornerstone of any successful...

Crafting a Strategic Vision for your Organisation

A strategic vision is an essential component of any successful organisation. It sets out a common goal and direction for the organisation, guiding its decisions...

Building Effective Customer Personas for Business Strategy

Personas can be an extremely effective tool for businesses when it comes to understanding the needs of their customers and making decisions about their...

Incorporating Customer Feedback into Business Innovation

Businesses today are increasingly looking for ways to innovate and stay ahead of the competition. One of the most effective ways of achieving this is...

Adapting your Business Model to Market Changes: Best Practices

Changes in the market are inevitable. Whether it is a shift in customer demands, technology advances, or a new competitor entering the market, small and...

Business Model Canvas: A Practical Guide for Start-Ups

Every business needs a plan, and for a start-up, the business model canvas is a great way to get a clear vision of their...

How to Define your Online Business Model

Having an online business can be both exciting and intimidating. The internet has opened up a wealth of opportunity for entrepreneurs, but it can...

Incorporating Social Responsibility in your Business Model

As a business owner, it is important to consider not only the profitability of your company but also its impact on the environment, society...

The Importance of Customer Segmentation in Defining a Business Model

Customer segmentation is an essential tool for businesses looking to create a successful business model. By understanding customer needs, businesses can tailor their offerings to...