In order to identify high-performing keywords, you need to have a clear understanding of what your website is trying to achieve and what your target audience is looking for.
Once you know this, you can use web analytics to track which keywords are bringing people to your site and which ones are resulting in conversions.
There are a number of different web analytics tools available, but Google Analytics is one of the most popular and most comprehensive. To get started, sign up for a free account and then add the tracking code to your website. Once you have done this, you can start to track which keywords are bringing people to your site.
To do this, go to the Acquisition > Keywords > Organic report. This will show you all of the keywords that people have used to find your site. You can then sort the list by conversion rate or by any other metric that you think is important.
Once you have identified a number of high-performing keywords, you can start to focus your SEO efforts on these terms. This will help you to get more traffic from Google and other search engines, and it’ll also help you to convert more of your visitors into customers or clients.