As the world increasingly goes mobile, so does social media.
In fact, social media use on mobile devices has grown at a rapid pace, with 74% of Facebook users, and 69% of Twitter users, accessing these platforms via mobile devices as of 2016. This trend is only set to continue, with mobile device use growing globally year-on-year.
As a result, businesses need to ensure that their social media marketing is optimised for mobile users. Here are some tips on how to do this:
1. Keep your content short and sweet
Mobile users have shorter attention spans than desktop users, so it’s important to keep your content concise. This doesn’t mean that you should skimp on quality, but rather focus on delivering your message in a clear and concise way.
2. Use images and videos
Images and videos are more engaging than text-based content, and are more likely to be shared on social media. In fact, tweets with images receive 150% more retweets than those without. So, if you want your content to be seen and shared, make sure to include images and videos.
3. Use social media ads
Social media platforms offer businesses a range of advertising options that can be targeted at specific demographics, interests and even locations. These ads are particularly effective on mobile devices, where they are more likely to be seen and interacted with.
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4. Use mobile-friendly content
Make sure that the content you create, whether it’s a blog post, infographic or video, is optimised for mobile devices. This means using large, legible font sizes, and avoiding Flash-based content, which is not supported on most mobile devices.
5. Monitor your analytics
Finally, it’s important to monitor your social media analytics to see how your content is performing. This will help you to understand what content is resonating with your audience, and what you can do to improve your social media marketing strategy.