Technological Aspects of SEO You Cannot Ignore

SEO is a process of optimising a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

The technological aspects of SEO are many and varied, and ignoring even one of them can severely hurt your chances of success. Here are five crucial technological aspects of SEO that you cannot afford to ignore.

1. Page Speed

Page speed is a major ranking factor for Google, and it is also important for user experience. If your website takes too long to load, users are likely to abandon it, which will increase your bounce rate and decrease the amount of time people spend on your site. This will hurt your ranking in Google search results. There are a number of ways to improve your page speed, including optimising your images, using a content delivery network, and minifying your CSS and JavaScript.

2. Mobile-Friendliness

More and more people are using mobile devices to access the internet, and Google has taken notice. They now use a mobile-first index, which means that your website’s mobile version is used to determine your ranking in Google search results. If your website is not mobile-friendly, it is likely that you will lose out on a lot of traffic and potential customers.

3. HTTPS

Google has stated that HTTPS is a ranking factor, and it is also important for security. If your website is not using HTTPS, you are at risk of having your site hacked and your user data stolen. In addition, users are more likely to trust a website that is using HTTPS, which can improve your conversion rate.

4. Schema Mark-up

Schema mark-up is a code that you can add to your website to help search engines understand your content better. This can improve your click-through rate from the search results page, as your listing will be more informative and relevant to users.