Mastering On-Page Seo: A Guide

SEO is short for “search engine optimisation.” It’s a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines.

On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimised, as opposed to off-page SEO which refers to links and other external signals.

When it comes to on-page SEO, the two most important factors are content and links.

Content

Your content needs to be well written, informative and keyword rich. It should also be unique, interesting and shareable.

Your title is the most important part of your content as it’s what will appear in the search engine results pages (SERPs). Make sure your title is catchy, relevant and includes your target keyword.

Your meta descriptions are also important as they give potential visitors a brief overview of what your page is about. Again, make sure your meta descriptions are interesting and include your target keyword.

Your headline should be attention grabbing and include your target keyword. For the body of your content, make sure to use headings and subheadings as they help to break up the text and make it easier to read.

And finally, don’t forget to include internal links. This not only helps with the flow of your article but also helps search engines to crawl and index your website.

Links

Inbound links, also known as backlinks, are links from other websites to your website. Backlinks are important as they help to improve your website’s search engine ranking.

When it comes to backlinks, quality is more important than quantity. A few high quality backlinks are more valuable than a large number of low quality backlinks.

Some things to keep in mind when it comes to backlinks:

• Make sure the website you are linking to is relevant to your website
• The anchor text (the text that is hyperlinked) should be relevant and include your target keyword
• The website you are linking to should have a good reputation
• Avoid linking to spammy or low quality websites

Additionally, inbound links, outbound links (links from your website to other websites) are also important. Outbound links help to improve the credibility of your website and can also help to increase your website’s search engine ranking.

When adding outbound links to your website, make sure to:

• Only link to high quality websites
• The anchor text should be relevant and include your target keyword
• The website you are linking to should be relevant to your website
• Avoid linking to too many websites

Both inbound and outbound links are important for on-page SEO.

Technical

Additionally, content and links, there are a few other technical aspects that need to be considered when optimising your website for search engines.

First, your website’s design should be clean and uncluttered. This not only makes it easier for visitors to navigate but also helps search engines to crawl and index your website.

Second, your website should be mobile friendly. With the majority of people now using mobile devices to access the internet, it’s important that your website is designed to be viewed on all devices.