It is no secret that SEO and video go hand-in-hand. After all, what is SEO but the practice of optimising a website to rank higher in search engine results? And what is a video but a type of content that can be optimised?
The two are inseparable, which is why any business serious about ranking higher in search engine results must take video SEO seriously.
There are a number of factors to consider when optimising a video for SEO. Here are a few of the most important:
Title
The title of your video is one of the most important elements when it comes to ranking higher in search engine results. After all, the title is what appears in the search results, so it needs to be keyword-rich and attention-grabbing.
Description
The description of your video is also important for ranking purposes. This is where you can include additional keywords and give searchers more information about what the video is about.
Tags
Tags are another way to include keywords and help search engines understand the content of your video. When tagging your videos, be sure to use relevant, keyword-rich tags.
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Thumbnail
The thumbnail for your video is yet another important element when it comes to video SEO. The thumbnail is what appears in the search results, so make sure it is clear and catchy.
There are a number of other factors to consider when optimising your videos for SEO, but these are some of the most important. By taking the time to optimise your videos for search engines, you can ensure that they rank higher in search results and get more views.