Are you struggling to get your website to rank higher in Google? If so, you’re not alone.
The truth is, most people don’t know how to improve their Google search rankings. And it’s no wonder why. The algorithms that power Google’s search engine are constantly changing, making it difficult to keep up.
Don’t despair. There are still ways to improve your website’s ranking, even if you don’t have a PhD in computer science.
Here are five advanced techniques for improving your Google search rankings:
1. Optimise your website for voice search
One of the latest trends in search is voice search. With the rise of digital assistants like Siri, Alexa and Google Assistant, more and more people are using their voices to search the web.
To optimise your website for voice search, you need to ensure that your content is well-structured and easy to read. That means using short, concise sentences and bullet points.
You also need to include natural language keywords. For example, if you’re a plumber, you might want to include the phrase “find a plumber near me” in your content.
2. Publish long-form content
Google loves long-form content. In fact, studies have shown that articles with more than 2,000 words tend to rank higher in search results.
So, if you want to improve your Google search rankings, start publishing longer articles. Not only will this help you rank higher, but it’ll also provide value to your readers.
3. Promote your content on social media
Social media is a powerful tool for promoting your content. When you share your articles on social media, you’re essentially giving them a boost in the search results.
To get the most out of social media, you need to be active on all the major platforms, including Facebook, Twitter and LinkedIn.
4. Build backlinks
Backlinks are links from other websites to your website. They’re important because they show Google that your site is popular and relevant.
To build backlinks, you need to publish high-quality content. Once your content is published, reach out to other websites and ask them to link to it.
This content is only available to members
5. Use Google’s search console
Google’s search console is a free tool that allows you to see how your website is performing in the search results.
The search console provides valuable data, such as the average position of your website in the search results, the clicks and impressions you’re getting, and the keywords you’re ranking for.
This data can help you fine-tune your SEO strategy and improve your Google search rankings.
These are just a few of the many techniques you can use to improve your Google search rankings. By implementing these advanced techniques, you’ll be well on your way to achieving better results.