Search engine optimisation is a powerful tool for any business to use to improve their visibility online.
It can help you to reach a wider audience, generate more leads and ultimately increase your revenue. But, with so many SEO strategies available, it can be difficult to know which ones to focus on and how to integrate them into your overall marketing funnel. This guide will provide you with an overview of the key SEO strategies you should consider and how to implement them into your digital marketing funnel.
First, it’s important to understand the concept of a marketing funnel.
A marketing funnel is the journey a customer takes from becoming aware of your product or service, to making a purchase. It typically consists of four stages: (1) awareness; (2) consideration; (3) conversion, and (4) loyalty. When it comes to SEO, each stage of the funnel will require a different approach.
At the awareness stage, you should focus on increasing your website’s visibility. This can be done by optimising your website for the relevant search terms, submitting your website to local and industry-specific directories, and setting up social media accounts. You should also consider creating content that is easy to find and engage with, such as blog posts, videos and infographics.
Once your website is visible, it’s time to move onto the consideration stage. This is where SEO plays an even bigger role. You should focus on optimising your website for the most relevant keywords for your industry. You can do this by researching industry-specific keywords and using them in your website content. You should also look to optimise meta descriptions, page titles and alt tags.
The next step is the conversion stage. Here, you want to focus on increasing your website’s conversion rate. This can be done by making sure your website is mobile-friendly, and that it loads quickly. You should also make sure that your website has an effective call to action, and that it is easy for visitors to navigate and find the information they need.
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Finally, you should look to maintain customer loyalty. This can be done by creating content that is relevant and engaging for your customers. You should also look to increase your website’s visibility in social media by regularly posting content and engaging with your followers. You should also look to build backlinks to your website from other authoritative websites, as this will help to increase your website’s ranking in the search engine results.
It’s clear that SEO is an essential part of any digital marketing funnel.
By following the strategies outlined in this guide, you can ensure that your website is visible and engaging for your target audience, and that it is optimised for the relevant keywords. This should help to increase your website’s conversion rate, and ultimately improve your business’s bottom line.