Our coverage of towns and cities around the world with a population above 50,000 includes a PEST analysis, a review of the business landscape, transportation infrastructure, and market outlook. This particular study focuses on the city of Pskov in Russia and is regularly updated in order to provide the most current information.
PEST Analysis of Pskov
City review, featuring a PEST analysis, local insight, and more
Introduction
City Description
Local Culture
Table of Contents
2. City Description
3. The Local culture
4. Major Industries
5. Business Environment
6. Local Workforce
6.1 Current Population
7. Transport and Infrastructure
8. Market Outlook
9. PEST Analysis
10. Appendices
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Industries
- Agriculture
- Tourism
- Manufacturing
- Retail
- Education
- Healthcare
- Construction
- Energy
- Transportation
- Hospitality
Business Environment
A city's business environment drives growth, attracting investment and supporting economic development. Key elements such as infrastructure, policies, skilled labour, and a strong customer base can boost productivity and profitability.
By promoting fair trade, streamlining processes, and ensuring legal and infrastructure support, cities foster a resilient economy and broader socioeconomic growth.
Local Workforce and Labour
The local workforce drives economic growth, supports innovation, and attracts businesses by reducing recruitment costs. Employed residents expand the tax base, funding infrastructure and services, while promoting social cohesion and reducing inequality.
A skilled, diverse workforce is essential for a city’s prosperity, sustainability, and appeal as a place to live and work.
Current Population
Population size and demographics are vital to a city’s economy. A larger population attracts investment and supports business growth, while decline can limit services and deter investment, creating economic challenges.
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Transport & Infrastructure
Transport infrastructure drives economic growth by connecting people, goods, and services, boosting business efficiency and market access. It enhances workforce mobility, attracts investment, creates jobs, and supports tourism. Better transport systems improve quality of life by reducing commute times, increasing safety, and lowering environmental impact.
Market Outlook
PEST Analysis
Cities are influenced by various factors, and a PEST analysis helps urban planners, councils, and businesses assess key macro-environmental elements:
- Political: Policies, regulations, and stability impact growth and investment attractiveness
- Economic: Employment, inflation, and income levels shape the city’s business climate and growth potential
- Social: Demographics and cultural trends help businesses align their strategies with local preferences
- Technological: Technological advancements enhance infrastructure, services, and business efficiency
A PEST analysis provides insights for informed decision-making on growth and investment.
Political Factors:
Pskov, located in the northwestern region of Russia, has a long and complex political history. Currently, it is governed by a mayor and a city council, both of which are elected by the citizens. However, the city's political landscape is heavily influenced by the national government in Moscow. This close relationship with the central government can be both a strength and a weakness for Pskov. On one hand, the city benefits from the support and funding provided by the federal government. Pskov is home to several important military installations and is also a major transportation hub, connecting Russia with its Baltic neighbours. This makes the city strategically important for the national government and ensures that it receives adequate attention and resources. However, on the other hand, the city's strong ties with the central government can also limit its autonomy and decision-making power. Pskov's economy is heavily reliant on the industries supported by the national government, such as defense and transportation. This leaves the city vulnerable to any changes in national policies or economic downturns.Economic Factors:
Pskov's economy is heavily reliant on its natural resources, particularly timber and agriculture. The city is surrounded by vast forests, which provide a steady supply of timber for the wood processing industry. Additionally, Pskov's fertile soils are ideal for agriculture, with the city being a major producer of grains, potatoes, and vegetables. However, the city's economy has been facing challenges in recent years. The global decline in oil prices has had a significant impact on the Russian economy, leading to a decrease in consumer spending and investments. This has had a trickle-down effect on Pskov's economy, as it relies on the Russian market for many of its goods and services. What's more, the city's infrastructure is in need of modernisation, which has been hindered by the economic downturn. This has led to a decrease in tourism, which is an important source of income for Pskov. With the government's focus on other regions and industries, Pskov has struggled to attract foreign investment and diversify its economy.Social Factors:
Pskov's population is aging, with a decreasing birth rate and an increasing number of elderly citizens. This has resulted in a shrinking workforce and a strain on the city's social services. The city is also facing a brain drain, as many young, educated individuals are leaving to seek better opportunities in larger cities. Additionally, Pskov has a high poverty rate, with many citizens living below the poverty line. This has been exacerbated by the economic downturn and the lack of job opportunities. The city also faces issues with drug abuse and high crime rates, which are further hindering its social development.Technological Factors:
Technological advancement has been slow in Pskov, with the government's focus on other regions and industries. However, the city has made efforts to improve its infrastructure and attract investors in the technology sector. Pskov is home to a technology park, which provides support and resources for start-ups and innovative companies. What's more, the city has been investing in renewable energy sources, such as wind and solar power. This not only helps to reduce its reliance on fossil fuels but also presents opportunities for economic growth and job creation. However, Pskov still faces challenges in fully embracing technology and digitalisation. There is a lack of skilled workers in the technology sector, and the city's education system has not yet caught up with the technological advancements. This could hinder Pskov's ability to compete in the global market and attract foreign investment.Further Information
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Methodology
This report forms part of our city analysis series, which covers every town and city in the world with a population over 50,000.
The analysis is based on information and learning from the following sources:
- Proprietary databases
- Government reports
- NGO websites
- API feeds
- Desk research
Keywords
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Disclaimer
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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.
The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.