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Industry Keyword: Publishing

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A video marketer’s guide to building an audience using Instagram Stories

Digital marketing has taken several turns over the years as newer technology has become available. We've gone from relying on print ads and television commercials to using the internet to reach our target audiences. And...

Weibo fined by Chinese regulator for publishing illegal information

Chinese social media platform Weibo has been slapped with a 3 million yuan (approximately $470,000) fine by China's internet regulator for repeatedly publishing illegal information. The Cyberspace Administration of China (CAC) said Weibo had violated...

Three Australian publishers accuse Facebook of unfairly taking their content

Three Australian publishers of lifestyle content say Facebook used their articles on its just-launched news service after refusing to negotiate licensing deals, and that the country's tough new internet law has failed to protect...

Digital ad platform Outbrain valued at more than $1 billion in Nasdaq debut

Shares of Outbrain Inc opened flat in their Nasdaq debut last week, giving the web recommendation platform a market capitalization of nearly $1.1 billion. The company's shares opened at their initial public offering price of...

France fines Google 500 million euros over copyright row

France's antitrust watchdog slapped a 500 million euro (approximately $593 million) fine on Google for failing to comply with the regulator's orders on how to conduct talks with the country's news publishers in a...

The problem with existing contributor payment models

In this extensive series of articles we firstly discuss the problems with the existing (and perhaps most prevalent) contributor payment model... and then secondly outline a new contributor model that will be relevant to...

Contributor payment models: investigating industry averages

Most editorial, particularly news-driven content, commentary and analysis is a conversation between the author and audience. The publisher could best be described as the conduit that enables the conversation to take place. If you peer...

Introducing a new contributor payment model (part two)

The old model meant that the writer will likely only get paid for the article if it is read by a predetermined (and inevitably huge) number of eye balls, which means that for the...

Editorial KPI’s: Email and newsletter metrics

Outside of the key metrics we listed in a previous article, below is a list of relevant Email and/or newsletter metrics that any digital platform, or portal will want to measure. The individual metrics...

Editorial KPI’s: Conversion metrics

As part of this series focusing on editorial and content-based KPI's, we look at the entirety of the metrics a business will need to look to measure. These range from social media performance metrics,...

Newsletter writing and production tips

Whatever your business model, a regular newsletter is always going to be a strong tool for getting your message out there. It is a highly efficient way to disseminate helpful information about your company...

ACCC may authorise media group talks with Google and Facebook

Australia's competition watchdog has said it issued draft proposals to authorise regional newspaper industry group, Country Press Australia, to negotiate with Google and Facebook for payments for news content on their platforms. Country Press Australia...