marketing

Platform News: Sprinklr

Software provider Sprinklr reveals 19% jump in revenue in IPO filing

Software start-up Sprinklr has made public its plans for a stock market listing in the United States, revealing a 19.3% rise in annual revenue.

SME

Covering bases: inserting your personality into your start-up

It’s great to have big dreams, but if you try and push your business too much before it is ready then you may end up putting yourself at risk. If you want to get around this, then ...

Marketing Meeting

Covering the bases: notes to help start-ups market their business

If you have passed the ideation stage in building your bootstrapped start-up and have created a minimal viable product (MVP) you then you will want to bring the product to market a...