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Industry Keyword: marketing

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Building a financial model for advertising inventory sales

The particular financial model we are looking at in this article within our series is inventory-based advertising. The advertising model consists of both standard marketing services efforts, such as internal and third-party inventory sales; and...

The seven P’s of marketing

The 7 P's marketing model was originally devised by E Jerome McCarthy in his 1960 book 'Basic Marketing. A Managerial Approach'.  In my personal opinion, it is still worth keeping the '7 P's of...

Software provider Sprinklr reveals 19% jump in revenue in IPO filing

Software start-up Sprinklr has made public its plans for a stock market listing in the United States, revealing a 19.3% rise in annual revenue. Sprinklr, which counts Microsoft Corp and McDonald's Corp as customers, provides...

Covering bases: inserting your personality into your start-up

It’s great to have big dreams, but if you try and push your business too much before it is ready then you may end up putting yourself at risk. If you want to get...

Covering the bases: notes to help start-ups market their business

If you have passed the ideation stage in building your bootstrapped start-up and have created a minimal viable product (MVP) you then you will want to bring the product to market as quickly and...