digital advertising

Platform News: Twitter App

Twitter misses ad revenue and user growth estimates; revenue forecast light

Twitter Inc reported weaker-than-expected quarterly advertising revenue and user growth and forecast revenue short of Wall Street targets, indicating that its turnaround plan has y...

Pinterest social media news

Digital ad minnows Snap, Pinterest soar past giant Meta

For years, investors have wondered about the long-term prospects for Snap and Pinterest, smaller digital advertising players which have had to pick up the ad dollar scraps left ove...

Platform News: Baidu search engine in China

Baidu warns of ad revenue slowdown after quarterly results beat

Baidu has beaten quarterly revenue and profit estimates on the strength of its cloud business, but warned that China’s regulatory crackdown and the pandemic would weigh on ad...

Platform Industry: Amazon corporate logo on a wall

Amazon seen triumphing over Apple privacy changes in digital ad business

Amazon.com is expected to emerge as a winner in the digital advertising arena, surviving Apple’s privacy changes better than rivals Facebook and Snap.

Platform News: Snap Inc

Snap launches studio to create augmented reality ads

Snap Inc is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularize the use of technology that can overlay computer-gen...

Platform Industry News: Twitter

Twitter debuts new ad features, revamped algorithm ahead of e-commerce push

Twitter has rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future e-commerce features,...

Digital Advertising: Outbrain

Digital ad platform Outbrain valued at more than $1 billion in Nasdaq debut

Shares of Outbrain Inc opened flat in their Nasdaq debut last week, giving the web recommendation platform a market capitalization of nearly $1.1 billion.

Platform News: Google

Google to change global advertising practices in landmark antitrust deal

Google said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlem...

Platform News: Facebook like

Facebook beats estimates but warns Apple change could impact growth

Facebook beat expectations for both quarterly revenue and profit, but warned that growth later this year could “significantly” decline as new Apple privacy policies wil...

Platform News: Apple logo on the side of a building

Impact of Apple ad tracking changes will hinge on app developers

The impact of Apple Inc’s new privacy controls over digital advertising tracking is likely to depend greatly on how app developers implement a new pop-up notification, Apple&...

Platform Industry: Google News

Google sales top estimates; Alphabet plans $50 billion buyback

Alphabet beat quarterly revenue estimates and announced a $50 billion share buyback as the recovering economy and surging use of online services combined to accelerate its advertis...

Apple App Store

How will Apple’s new privacy changes impact businesses and consumers?

Apple has now begun rolling out an update of its iOS operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users.

Platform News: Facebook the smartphone app in-front of monitors

Facebook tweaks ad tools ahead of Apple’s privacy changes

Facebook has said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by a...

Platform News: Google

Daily Mail owner sues Google for monopoly over ad business

The Daily Mail, owner of the MailOnline newspaper, has sued Google, alleging that the search and advertising giant’s power over selling online ad space means newspapers see l...

Platform News: Facebook the smartphone app in-front of monitors

Facebook oversight board widens scope to rule on content

Facebook users will now be able to ask the company’s independent oversight board to rule on content that has been left up on the platform, not just content that has been take...

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