advertising

Platform Industry: Microsoft logo

Microsoft looking to bring advertising into more of its software?

It seems Microsoft is getting ready to integrate advertising into more of its products. Some Microsoft power users have noticed an advert in the latest iteration of Windows 11 File...

Platform News: Amazon

Amazon trots out YouTube-sized advertising business

Amazon pulled the veil off its sprawling advertising business for the first time, revealing a business larger than that of Google’s YouTube.

Platform News: Google

Google aims to improve spotty enforcement of children’s ads policy

Google said this week it would immediately improve enforcement of an age-sensitive ad policy after journalists found ads for adult toys, liquor and high-risk investments in its sea...

Platform Industry: Bitcoin and digital currencies

Spain moves to rein in crypto-asset advertising

Spain has moved to regulate rampant advertising of crypto assets, including by social media influencers, tasking the stock market supervisor with authorising mass campaigns and mak...

Platform News: Baidu search engine in China

Baidu warns of ad revenue slowdown after quarterly results beat

Baidu has beaten quarterly revenue and profit estimates on the strength of its cloud business, but warned that China’s regulatory crackdown and the pandemic would weigh on ad...

Platform News: Google

US states file updated antitrust complaint against Google

A group of US states led by Texas have filed an amended complaint against Google accusing the tech giant of using coercive tactics and breaking antitrust laws in its efforts to boo...

Platform News: Snap Inc

Snap launches studio to create augmented reality ads

Snap Inc is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularize the use of technology that can overlay computer-gen...

Platform Industry News: Twitter

Twitter debuts new ad features, revamped algorithm ahead of e-commerce push

Twitter has rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future e-commerce features,...

Platform News: Twitter App

Twitter to sell mobile ad unit MoPub for $1 billion

Twitter Inc has said it has agreed to sell mobile ad company MoPub to AppLovin Corp for $1.05 billion in cash, as the microblogging platform looks to focus more on advertisements o...

Mark Zuckerberg

Senator asks Mark Zuckerberg to answer questions on teen safety

Senator Ed Markey has asked for answers from Facebook CEO Mark Zuckerberg after new research suggested the social media titan failed to prevent display of harmful advertisements to...

Platform News: Facebook usage

Facebook warns it is ‘underreporting’ iOS ad results amid Apple privacy changes

Facebook Inc said it is underreporting the results of its advertising business on Apple Inc iOS devices, acknowledging that recent privacy changes from the iPhone maker have made i...

Platform News: Facebook the smartphone app in-front of monitors

US lawmaker says Facebook move to cut off researcher access is ‘deeply concerning’

Senator Mark Warner has said that Facebook Inc’s move to disable the accounts of a group of New York University researchers who were studying political ads on its platform wa...

Platform News: Microsoft-owned professional networking giant LinkedIn

LinkedIn must face narrowed US lawsuit claiming it overcharged advertisers

A US judge said Microsoft Corp’s LinkedIn must face a lawsuit claiming it inflated the number of people who watched video ads on the networking platform, allowing it to overc...

Platform News: Spotify music streaming app based out of Sweden

Spotify quarterly revenue beats on paid users, ad rebound

Spotify Technology SA beat Wall Street estimates for second-quarter revenue, as the Swedish music streaming company reported a 20% jump in paid subscribers for its premium service ...

Platform News: Social media titan, Facebook

Facebook’s slowdown warning hangs over strong ad sales,

Facebook Inc has said it expects revenue growth to “decelerate significantly,” sending the social media giant’s shares down 3.5% in extended trading even as it re...

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