advertising

Platform Industry News: Twitter

Twitter debuts new ad features, revamped algorithm ahead of e-commerce push

Twitter has rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future e-commerce features,...

Platform News: Twitter App

Twitter to sell mobile ad unit MoPub for $1 billion

Twitter Inc has said it has agreed to sell mobile ad company MoPub to AppLovin Corp for $1.05 billion in cash, as the microblogging platform looks to focus more on advertisements o...

Mark Zuckerberg

Senator asks Mark Zuckerberg to answer questions on teen safety

Senator Ed Markey has asked for answers from Facebook CEO Mark Zuckerberg after new research suggested the social media titan failed to prevent display of harmful advertisements to...

Platform News: Facebook usage

Facebook warns it is ‘underreporting’ iOS ad results amid Apple privacy changes

Facebook Inc said it is underreporting the results of its advertising business on Apple Inc iOS devices, acknowledging that recent privacy changes from the iPhone maker have made i...

Platform News: Facebook the smartphone app in-front of monitors

US lawmaker says Facebook move to cut off researcher access is ‘deeply concerning’

Senator Mark Warner has said that Facebook Inc’s move to disable the accounts of a group of New York University researchers who were studying political ads on its platform wa...

Platform News: Microsoft-owned professional networking giant LinkedIn

LinkedIn must face narrowed US lawsuit claiming it overcharged advertisers

A US judge said Microsoft Corp’s LinkedIn must face a lawsuit claiming it inflated the number of people who watched video ads on the networking platform, allowing it to overc...

Platform News: Spotify music streaming app based out of Sweden

Spotify quarterly revenue beats on paid users, ad rebound

Spotify Technology SA beat Wall Street estimates for second-quarter revenue, as the Swedish music streaming company reported a 20% jump in paid subscribers for its premium service ...

Platform News: Social media titan, Facebook

Facebook’s slowdown warning hangs over strong ad sales,

Facebook Inc has said it expects revenue growth to “decelerate significantly,” sending the social media giant’s shares down 3.5% in extended trading even as it re...

Digital Advertising: Outbrain

Digital ad platform Outbrain valued at more than $1 billion in Nasdaq debut

Shares of Outbrain Inc opened flat in their Nasdaq debut last week, giving the web recommendation platform a market capitalization of nearly $1.1 billion.

Comcast

Comcast says ad rates for fall TV up double-digit percentage from last year

Comcast has said advertising rates and the volume of ad inventory it sold for the fall television season rose by double-digit percentages from the same period last year, as the par...

Platform News: Google

Google’s adtech business set to face formal EU probe by year-end

Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of t...

Platform Industry News: YouTube video streaming from Google

YouTube bans masthead ads for politics, alcohol and bets

Alphabet Inc’s YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site’s homepage nor ads for alcohol, gambling and p...

Platform News: Facebook usage

Facebook’s global ads chief Everson leaves company

Facebook Inc ads chief Carolyn Everson is leaving the company, she said in a post on the social media platform on Wednesday.

Platform News: Google

Google to change global advertising practices in landmark antitrust deal

Google said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlem...

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