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New Relic Inc

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeTechSoftwareNew Relic Inc


This study on New Relic Inc, part of our coverage of the world’s largest 10,000 companies, is produced and updated on an expedited timeline to provide the most current information possible.

Premium members can gain full access to this study on New Relic Inc, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

Apart from analysing data, we also look for new products and/or services that can be developed, predict future market developments, and explore the potential synergies between New Relic Inc and other organisations.

Company Description

New Relic Inc. is a software analytics company headquartered in San Francisco, California. Founded in 2008, New Relic provides digital intelligence to help businesses modernize and optimize their software-driven experiences. Its main products and services include application performance monitoring, IT operations and digital customer experience management. New Relic serves markets across a wide range of industries, from financial services to healthcare, gaming and retail.

Industry Overview

New Relic Inc operates in the software analytics industry, with a total market size of approximately $10 billion in US Dollars. This industry employs around 35,000 people worldwide, with a majority based in the US, as well as in the UK, Canada, France, Germany, and Japan. New Relic Inc is a leader in this field, providing software analytics services to a variety of customers, ranging from small businesses to large enterprises.

Industry Classification

In terms of formal classification, Platform Executive has tagged New Relic Inc as a business operating within the Software industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and system for providing multi-dimensional analytics of distributed application performance
Patent ID: 10,711,016
Date: Jun 2, 2020

Patent Title: System and method for providing performance analytics
Patent ID: 10,683,206
Date: Apr 21, 2020

Patent Title: Method and system for providing performance analytics
Patent ID: 10,678,817
Date: Apr 14, 2020

Patent Title: Method and system for providing multi-dimensional analytics of distributed application performance
Patent ID: 10,661,721
Date: Mar 17, 2020

Patent Title: Method and system for providing performance analytics
Patent ID: 10,651,853
Date: Mar 3, 2020

Patent Title: Method and system for providing multi-dimensional analytics of distributed application performance
Patent ID: 10,634,056
Date: Feb 4, 2020

Patent Title: Method and system for providing application performance analytics
Patent ID: 10,581,876
Date: Nov 5, 2019

Patent Title: System and method for providing performance analytics
Patent ID: 10,579,738
Date: Oct 29, 2019

Patent Title: Method and system for providing application performance analytics
Patent ID: 10,547,282
Date: Aug 27, 2019

Patent Title: Method and system for providing performance analytics
Patent ID: 10,527,692
Date: Jul 9, 2019

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Real-time Performance Monitoring
  • Application Performance Management (APM)
  • Server Monitoring
  • End User Monitoring
  • Mobile App Monitoring
  • Synthetics Monitoring
  • Infrastructure Monitoring
  • Log Management
  • Cloud Platform Monitoring
  • Database Monitoring
  • Network Performance Monitoring
  • Digital Experience Monitoring
  • Alerts & Notifications
  • Error Profiling
  • Anomaly Detection
  • Security Monitoring

Key Competitors

We have identified the following organisations as being key competitors:

  • AppDynamics
  • Splunk
  • Datadog
  • Dynatrace
  • SolarWinds
  • Sumo Logic
  • SignalFx
  • Microsoft Azure Monitor
  • Instana
  • Wavefront by VMware
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: New Relic Inc.’s customers are the primary stakeholders. They are the ones who use the company’s products and services, and who benefit from the company’s offerings.

2. Employees: New Relic Inc.’s employees are the key stakeholders who are involved in the development, implementation and execution of the company’s products and services.

3. Investors: New Relic Inc.’s investors are the key stakeholders who provide the capital necessary for the company to operate and grow.

4. Partners: New Relic Inc.’s partners are the key stakeholders who collaborate with the company to offer its products and services to customers.

5. Suppliers: New Relic Inc.’s suppliers are the key stakeholders who provide the company with the necessary resources to develop and deliver its products and services.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like New Relic Inc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand New Relic Inc and its position within the marketplace.

New Relic is a software performance monitoring company. It offers a subscription-based service that provides real-time monitoring of applications and infrastructure. The company's goal is to help its customers achieve better performance and reliability.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Scalable, real-time monitoring and analytics: New Relic offers extensive, real-time monitoring and analytics capabilities that are easily scalable and can be tailored to the needs of any business.

Comprehensive coverage: New Relic’s comprehensive coverage of application performance and infrastructure metrics helps businesses to quickly identify and fix problems.

Reliable support: New Relic’s customer support team provides highly responsive and knowledgeable guidance and assistance to ensure businesses get the most out of their New Relic products.

Automated alerting: New Relic’s automated alerting capabilities enable businesses to quickly and proactively detect and address any performance-related issues.

Open platform: New Relic’s open platform allows businesses to integrate New Relic with a variety of third-party tools and services.

Cost-effective: New Relic’s cost-effective pricing models make it an attractive option for businesses of any size.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Small and medium businesses
  • Enterprise customers
  • Cloud providers
  • Web application developers
  • Mobile application developers
  • IT departments
  • DevOps teams
  • System administrators
  • Data analysts
  • Software engineers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increasing Demand for Cloud Computing: With the increasing demand for cloud computing, New Relic Inc will need to continue to adapt to the ongoing evolution of cloud technology. This will involve developing new features and services that enable customers to manage and monitor their cloud-based applications and services. Additionally, New Relic Inc will need to ensure that its services are secure, reliable, and cost-effective.

Growing Preference for Automation: As more organisations adopt automation to optimize their operations, New Relic Inc will need to develop automated solutions that can help customers monitor their applications and services with minimal effort. This includes providing customers with automated reporting and alerting capabilities, as well as the ability to quickly respond to issues.

Increasing Need for Security: With the rise of data breaches and cyber-attacks, businesses are increasingly looking for reliable security solutions to protect their data and applications. New Relic Inc will need to develop security features and services that help customers protect their data and applications from malicious attacks. This could include developing sophisticated authentication processes and providing customers with the ability to monitor for suspicious activity.

Growing Popularity of Big Data: As businesses increasingly rely on data to make informed decisions, the demand for big data analytics solutions will continue to increase. New Relic Inc will need to develop features that can help customers analyse and visualize their data in order to make informed decisions. This could include providing customers with predictive analytics capabilities as well as the ability to develop custom data visualizations.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for New Relic Inc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="NEWR.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Mobile Application Monitoring: New Relic could develop a mobile application monitoring system that would allow developers to track user engagement and usage, investigate performance issues, and analyse user crash reports.

AI-Powered Analytics: New Relic could create an AI-powered analytics platform that would enable developers to get insights about their applications, such as predictive analytics for usage patterns and user behaviour.

DevOps Automation Tool: New Relic could create a DevOps automation tool that would allow developers to automate their DevOps processes and reduce manual intervention.

Cloud Security: New Relic could create a cloud security platform that would provide developers with a comprehensive suite of security tools, such as identity and access management, encryption, and malware scanning.

Chatbot Integrations: New Relic could create a chatbot integration platform that would allow developers to integrate their chatbot applications with New Relic and get detailed insights about user interactions.

Performance Monitoring as a Service: New Relic could offer a performance monitoring as a service platform that would allow developers to monitor their applications and get insights about user experience and application performance.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Amazon Web Services
2. Microsoft Azure
3. Google Cloud Platform
4. Salesforce
5. Oracle
6. IBM
7. SAP
8. VMware
9. Splunk
10. ServiceNow

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The company scores relatively HIGH in terms of its Porter's 5 forces. The company has a HIGH degree of bargaining power with its suppliers, as it is one of the leading providers of application performance monitoring tools. This gives the company a strong negotiating position when it comes to prices and terms. The company also has a HIGH degree of bargaining power with its customers, as it has a large customer base and is a market leader. This gives the company the ability to charge relatively HIGH prices. The company faces a MODERATE degree of competition, as there are a number of other providers of application performance monitoring tools. However, the company has a strong competitive position due to its market leading position. The company has a MODERATE degree of threat from substitutes, as there are a number of other tools that can be used to monitor application performance. However, the company has a strong brand and a loyal customer base. The company has a MODERATE degree of threat from new entrants, as the application performance monitoring market is not particularly difficult to enter. However, the company has a strong brand and a loyal customer base.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: New Relic Inc's customers are software and IT professionals who use their products and services to monitor, troubleshoot, and improve the performance of their applications, websites, and digital experiences.

Actors: The actors involved in New Relic Inc's business are its customers, employees, partners, and investors.

Transformation process: New Relic Inc's transformation process involves creating, distributing, and supporting software and services that enable its customers to monitor, troubleshoot, and improve the performance of their applications, websites, and digital experiences.

World view: New Relic Inc's world view is that its products and services enable its customers to quickly and reliably identify and address performance issues, resulting in improved customer experiences and increased customer satisfaction.

Owners: New Relic Inc is owned by its shareholders, who are invested in its success.

Environmental constraints: New Relic Inc is subject to the same market conditions as other software and service providers, including competition from other companies, changing customer demands, and technological innovation.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the New Relic Inc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. New Relic has a rich set of features that allow for granular monitoring of applications and infrastructure.

2. The company has a strong focus on customer success, with a dedicated team of support staff and account managers.

3. New Relic has a proven track record, with over 10 years of experience in the application performance monitoring space.

4. The company has a large and growing customer base, with over 10,000 paying customers.


Below is a list of opportunities we have identified for the business:

1. Increase customer base: New Relic Inc. should focus on expanding its customer base in order to increase its revenue. This could be done through targeted marketing campaigns, lead generation activities, and expanding sales teams.

2. Enhance customer experience: New Relic Inc. should use customer feedback to identify areas of improvement, such as providing a better user interface, faster response times and improved customer support.

3. Increase product offerings: New Relic Inc. should develop new products and services to meet the changing needs of its customers. This could include expanding its existing product line or introducing new products.

4. Increase efficiency: New Relic Inc. should work to reduce costs and increase efficiency in order to maximize profits. This could be done by implementing new technologies, streamlining processes and implementing automation.


Below is a list of the weaknesses we have identified for the business:

1. Lack of customer focus – New Relic has been focused on growing its business rather than on delivering customer value. This has led to high customer churn and low customer satisfaction scores.

2. Ineffective product development – New Relic has been ineffective at developing new products that meet customer needs. This has led to a lack of customer adoption of new products and a decline in revenue growth.

3. Inadequate sales and marketing – New Relic has been ineffective at selling and marketing its products. This has led to a decline in market share and revenue growth.

4. Poor financial management – New Relic has been ineffective at managing its finances. This has led to a decline in profitability and cash flow.


Below is a list of the threats we have identified for the business:

1. Increased competition - With the influx of new technology companies, New Relic Inc. faces the threat of increased competition in the market. Specifically, rivals such as DataDog and Splunk are gaining popularity and may limit New Relic Inc.’s market share and customer base.

2. Regulatory changes - With the emergence of new regulations such as GDPR, New Relic Inc. may be at risk of incurring fines or penalties from non-compliance.

3. Market saturation – The market for data analytics and monitoring solutions is becoming increasingly saturated as more companies offer similar services. As a result, New Relic Inc. may need to differentiate itself from the competition to remain competitive.

4. Cybersecurity threats - With the increasing threat of cyberattacks, New Relic Inc. may be at risk of data breaches, which could lead to a loss of customer confidence and trust. Additionally, it may need to invest in additional security measures to protect customer data and ensure their safety.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for New Relic Inc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to New Relic Inc, as well as areas where the company needs to improve its operations or strategy.
Company: New Relic Inc. is a software analytics company founded in 2008. They provide cloud-based Software-as-a-Service (SaaS) that helps companies monitor and analyse their applications, infrastructure and digital experiences.

Collaborators: New Relic partners with leading technology companies such as Amazon Web Services, Microsoft Azure and Google Cloud Platform to ensure their customers have the most up-to-date software and analytics. They also work with other software companies, such as GitHub and Slack, to ensure their customers are using the most efficient and effective tools.

Customers: New Relic’s customers include some of the world’s largest companies, such as Salesforce, Airbnb, eBay, Dropbox and Uber. They also work with smaller businesses, such as mobile app developers and startups.

Competitors: New Relic’s biggest competitors are AppDynamics, Splunk and Dynatrace. These companies offer similar services and analytics to New Relic, and they compete to offer the most comprehensive and cost-effective solutions.

Content: New Relic’s content focuses on educating their customers on the latest technology trends, providing insights into their analytics and insights, and demonstrating how their services can help their customers improve their applications and digital experiences. They also provide industry news and product updates to stay ahead of their competitors.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged New Relic Inc as having an innovation score of B3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on New Relic Inc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 13th June 2023

Industry Keywords

Related keywords:
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