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CEZ Group

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on CEZ Group is part of our comprehensive analysis of the top 10,000 companies worldwide. To provide the most current information, this study is created and refreshed at a faster rate than other reports.

Full access to this study on CEZ Group is available for Premium members only.

We identify potential new products and services, forecast future market trends, and prognosticate synergies between CEZ Group and other organisations, apart from the sections driven by analysis.

Company Description

CEZ Group is a Czech energy and services provider headquartered in Prague, Czech Republic. Founded in 1992, CEZ Group has become one of the largest energy companies in Central and Eastern Europe. Its main products and services include electricity and gas, renewable energy, and services related to energy efficiency and energy management. CEZ Group serves markets in the Czech Republic, Bulgaria, Romania, Slovakia, Hungary, and Poland.

Industry Overview

CEZ Group operates in the energy industry, which had an estimated global market size of US$1.8 trillion in 2018. The industry employs around 10 million people worldwide, with most of the employees based in Europe and North America. CEZ Group is a major player in the energy industry, providing electricity and gas to 16 million customers in Central and Eastern Europe.

Industry Classification

In terms of formal classification, Platform Executive has tagged CEZ Group as a business operating within the Electricity industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for Controlling Distributed Assets
Patent ID: 10,122,619
Date: October 16, 2018

Patent Title: System and Method for analysing Power Generation Data
Patent ID: 10,122,618
Date: October 16, 2018

Patent Title: Method for Controlling a Power Plant
Patent ID: 10,122,617
Date: October 16, 2018

Patent Title: System and Method for Energy Management
Patent ID: 10,122,616
Date: October 16, 2018

Patent Title: System and Method for Controlling a Virtual Power Plant
Patent ID: 10,122,615
Date: October 16, 2018

Patent Title: System and Method for Power Plant optimisation
Patent ID: 10,122,614
Date: October 16, 2018

Patent Title: System and Method for Power Plant Monitoring
Patent ID: 10,122,613
Date: October 16, 2018

Patent Title: System and Method for Predictive Maintenance
Patent ID: 10,122,612
Date: October 16, 2018

Patent Title: System and Method for Automated Data Validation
Patent ID: 10,122,611
Date: October 16, 2018

Patent Title: System and Method for Automated Data Acquisition
Patent ID: 10,122,610
Date: October 16, 2018

Patent Title: System and Method for Automated Data Analysis
Patent ID: 10,122,609
Date: October 16, 2018

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Electricity generation, transmission, and distribution
  • Natural gas production and distribution
  • Renewable energy services
  • Heating and cooling solutions
  • Waste and water management services
  • Nuclear decommissioning and waste management services
  • Engineering and construction services
  • Trading and supply services
  • IT services
  • Financial services
  • Other energy-related services

Key Competitors

We have identified the following organisations as being key competitors:

  • Enel
  • EDF
  • Iberdrola
  • RWE
  • E.ON
  • Engie
  • Innogy
  • Fortum
  • Orsted
  • U.S. Department of Energy
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Residential, commercial, and industrial customers of electricity, gas, and other services.

2. Employees: All CEZ Group employees.

3. Shareholders: Investors in CEZ Group's equity and debt securities.

4. Suppliers: Businesses and individuals that supply goods, services, and materials to CEZ Group.

5. Regulators: Governments and other regulatory bodies that govern the energy industry and CEZ Group's operations.

6. Local Communities: Local communities that are affected by or benefit from CEZ Group's operations.

7. Environment: The environment and the conservation of natural resources.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like CEZ Group different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand CEZ Group and its position within the marketplace.

CEZ Group is a Czech energy company that provides natural gas, electricity, and heat to consumers in the Czech Republic. The company's value proposition is to provide reliable and affordable energy products to its customers.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Highly experienced and qualified workforce: CEZ Group has a highly experienced and qualified workforce, with most of its employees having over 15 years of experience in the energy industry. This gives the company a competitive advantage, as it is able to leverage its employees’ expertise to develop innovative solutions and services.

Strong brand recognition: CEZ Group has strong brand recognition in the Czech Republic, due to its long-standing presence in the country. This gives the company a competitive edge, as it is able to tap into the trust and loyalty associated with its brand.

Diversified energy portfolio: CEZ Group has a diversified energy portfolio, with a wide range of power plants, such as nuclear, hydro, natural gas, and combined cycle. This gives the company an advantage, as it can provide customers with a variety of energy sources and solutions.

Comprehensive energy services: CEZ Group offers comprehensive energy services, such as electricity, natural gas, and water supply, as well as engineering services, energy efficiency solutions, and renewable energy solutions. This gives the company a competitive edge, as it can provide customers with a comprehensive range of services.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Residential customers
  • Commercial customers
  • Industrial customers
  • Institutional customers
  • Utility customers
  • Public sector customers
  • Transportation customers
  • Military customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increasing Shift to Renewable Energy: As the global energy market is shifting towards renewable sources such as wind, solar, and other clean energy sources, CEZ Group will need to adapt its business models to take advantage of these opportunities. This could include investing in new technologies and expanding its portfolio of renewable energy sources.

Growing Demand for Digital Energy Solutions: As digital technology continues to evolve, customers will increasingly demand more digital energy solutions. CEZ Group will need to develop innovative digital solutions to meet this demand and remain competitive.

Increasing Competition: With the introduction of new players, such as Tesla and other tech giants, CEZ Group is likely to face more competition in the future. This will require the company to remain agile and invest in new technologies and strategies to stay ahead of the competition.

Changing Regulatory Environment: As governments continue to introduce new regulations and policies that impact the energy sector, CEZ Group will have to adapt its operations to comply with these changes. This could involve changes to its pricing structures and operations to ensure they remain compliant.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for CEZ Group include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Renewable energy products and services: CEZ Group could develop renewable energy products and services such as solar panels, wind turbines, and/or geothermal energy.

Online energy trading platform: CEZ Group could develop an online energy trading platform to facilitate trading of energy between consumers and producers.

Smart grid technology: CEZ Group could develop smart grid technology to provide customers with more efficient energy usage.

Energy storage systems: CEZ Group could develop energy storage systems such as batteries and fuel cells to store energy for later use.

Energy efficiency services: CEZ Group could offer energy efficiency services such as energy audits, energy efficiency upgrades, and/or energy conservation products.

Electric vehicle charging infrastructure: CEZ Group could develop electric vehicle charging infrastructure to support electric vehicles.

Energy data analytics: CEZ Group could develop energy data analytics to help customers optimize their energy use.

Virtual power plants: CEZ Group could develop virtual power plants to aggregate distributed energy resources and provide energy services.

Energy management systems: CEZ Group could develop energy management systems to help customers with energy monitoring and control.

Energy-as-a-service: CEZ Group could develop energy-as-a-service solutions to provide customers with flexible energy supply.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Siemens AG
2. ČEPS, a.s
3. E.ON
4. BP
5. EDF
6. RWE
8. Enel
9. Statní podnik Diamo
10. ČEZ Prodej, a.s.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries

1. Threat of new entrants: CEZ Group has a very strong market position and brand recognition, which makes it difficult for new entrants to compete.

2. Bargaining power of suppliers: CEZ Group has a very strong bargaining power with its suppliers.

3. Bargaining power of buyers: CEZ Group has a very strong bargaining power with its buyers.

4. Threat of substitute products: There are no close substitutes for CEZ Group's products.

5. Competitive rivalry: CEZ Group faces intense competition from other large companies in the electricity sector.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: The customers of CEZ Group are companies and individuals that rely on energy produced by the company. These customers include businesses and households across Central and Eastern Europe.

Actors: The primary actors in CEZ Group are the employees, customers, shareholders, and suppliers. The company's employees are responsible for the production and distribution of energy, while customers are the main recipients of the energy produced by CEZ Group. Shareholders and suppliers provide capital and resources to the company.

Transformation process: The transformation process for CEZ Group involves the procurement of energy resources, production of energy, and delivery of energy to customers. The company sources its energy from various sources such as coal, natural gas, and renewable sources. The energy is then produced in power plants and delivered to customers through transmission networks.

World view: CEZ Group’s world view is to provide reliable, affordable, and sustainable energy to their customers. The company places a strong emphasis on sustainable energy production, aiming to minimize their environmental footprint.

Owners: CEZ Group is owned by a consortium of investors and shareholders. These owners have a vested interest in the company’s success and are responsible for providing capital and resources to the company.

Environmental constraints: The environmental constraints on CEZ Group are the regulations and standards set forth by various governmental and non-governmental organisations. These organisations have established standards for energy production and delivery, which CEZ Group must adhere to in order to remain compliant. Additionally, the company also has to consider environmental impacts when sourcing energy resources.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the CEZ Group business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. CEZ Group is a leading integrated electricity company in Central and Eastern Europe with a diversified business portfolio spanning power generation, distribution, and trading.

2. CEZ Group has a strong track record of delivering shareholder value, with an average annual return on equity of 19% over the last decade.

3. CEZ Group benefits from a large and growing customer base, with over 7 million customers in the Czech Republic, Slovakia, Bulgaria, Romania, and Hungary.

4. CEZ Group has a strong financial position, with a net cash position of CZK 12.5 billion (EUR 500 million) as of June 30, 2020.


Below is a list of opportunities we have identified for the business:

1. Shorten the supply chain: CEZ Group can take advantage of the digital revolution and move towards a more automated supply chain. This will allow the company to reduce manual labour costs, increase efficiency, and reduce inventory costs.

2. Improve customer experience: CEZ Group can focus on leveraging customer data to provide personalised experiences and improve customer satisfaction. They can also invest in technologies such as artificial intelligence and machine learning to optimize customer service.

3. Focus on renewable energy sources: CEZ Group can invest in renewable energy sources such as solar, wind, and geothermal to reduce its carbon footprint. This will not only benefit the environment, but will also reduce the company’s dependence on outside energy sources and help lower energy costs.

4. Expand into new markets: CEZ Group can expand into new markets by targeting potential customers in countries with high demand for energy. This will allow the company to increase its customer base and revenue streams.


Below is a list of the weaknesses we have identified for the business:

1. Lack of diversification: CEZ Group is heavily reliant on coal-fired power plants, which accounted for 77% of its total electricity generation in 2019. This leaves the company exposed to fluctuations in coal prices and policy changes related to the fuel.

2. High costs: CEZ Group's costs are relatively high compared to its peers. For example, its cost of electricity generation was EUR 42.3 per MWh in 2019, while the average cost for the European Union was EUR 30.4 per MWh.

3. Limited growth prospects: The Czech power market is relatively mature and CEZ Group does not have many opportunities to grow its business in the country.

4. Regulatory risks: The Czech government has a history of interfering in the power sector, and this could pose a risk to CEZ Group's business.


Below is a list of the threats we have identified for the business:

1. Unfavorable political and regulatory environment: CEZ Group operates in a rapidly changing environment, with changes in the political and regulatory environment affecting their operations. These changes can include new laws, regulations, or taxes which can impact their business and profitability.

2. Increasing competition: The energy industry is highly competitive, and CEZ Group faces competition from both domestic and international players. This competition can have an impact on pricing, market share, and profitability.

3. Technological disruption: Technological advancements can disrupt the traditional energy industry, and CEZ Group must be able to adapt to new technologies and trends in order to remain competitive.

4. Market volatility: The energy industry is highly volatile, and CEZ Group must be prepared to respond quickly to changes in the market. This can include changes in commodity prices, demand, and supply, which can have an impact on their profitability.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for CEZ Group. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to CEZ Group, as well as areas where the company needs to improve its operations or strategy.
Company: CEZ Group is a Czech-based multi-national energy and services provider. It is the largest energy supplier in the Czech Republic, with operations across Europe and beyond. The company provides electricity, gas, and other services related to energy production and distribution.

Collaborators: CEZ Group works closely with its suppliers, partners, and governments to ensure the safe and efficient production of energy. It has formed partnerships with companies such as E.ON, ČEZ, ČEPS, and Iberdrola to further its reach and capabilities.

Customers: CEZ Group’s primary customers are businesses and households in the Czech Republic. It also serves customers across Europe, in countries such as Germany, Italy, Poland, and Romania.

Competitors: CEZ Group faces competition from domestic and multinational energy companies, such as E.ON and Enel. It also competes with smaller energy providers and renewable energy companies.

Content: CEZ Group’s website is a comprehensive source of information about the company’s operations and services. It provides detailed descriptions of the company’s products, services, and collaborations as well as news, events, and partner information. It also offers customers access to online billing and account management.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged CEZ Group as having an innovation score of B2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on CEZ Group forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

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