No products in the cart.


Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This study on Cemig, which is part of our coverage of the world’s largest 10,000 companies, is definitive. It is produced and frequently updated in order to provide the most up to date content possible.

Full access to this study on Cemig, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections is available only for Premium members.

We identify potential new products and/or services that are distinct from the sections that require analysis. Furthermore, we forecast what the future market trends will be and make predictions about the potential synergies between Cemig and other organisations.

Company Description

Cemig is a Brazilian electric company based in Belo Horizonte, Minas Gerais. It was founded in 1952 and is the largest electricity distributor in the country. Its main products and services include the generation, transmission and distribution of electricity, in addition to energy trading and telecommunications. It serves the Minas Gerais, Goiás, Rio de Janeiro, São Paulo, Bahia, Espírito Santo, Piauí, Maranhão, Paraíba and Alagoas markets.

Industry Overview

Cemig operates in the energy industry, which is a $1.7 trillion global market. This industry employs over 25 million people, with employees based in countries across the world. Cemig is a Brazilian energy company that is involved in the generation, transmission and distribution of electricity in the Brazilian market. It is one of the largest energy companies in the country and the third-largest energy distributor in Brazil.

Industry Classification

In terms of formal classification, Platform Executive has tagged Cemig as a business operating within the Electricity industry.

Table of Contents

Save to Library
Bookmark (0)
To login to your account click here.

Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: System and method for managing the operation of an electric power distribution network
Patent ID: 10,492,215
Date: April 7, 2020.

Patent Title: System and method for monitoring power quality in an electric power distribution network
Patent ID: 10,491,895
Date: April 7, 2020.

Patent Title: Automated system for managing and monitoring electric power distribution networks
Patent ID: 10,491,867
Date: April 7, 2020.

Patent Title: Motor protection system in an electric power distribution network
Patent ID: 10,488,621
Date: March 31, 2020.

Patent Title: Method and system for managing an electric power distribution network
Patent ID: 10,488,615
Date: March 31, 2020.

Patent Title: Control system for an electric power distribution network
Patent ID: 10,487,814
Date: March 31, 2020.

Patent Title: Electric power distribution network automation system
Patent ID: 10,487,812
Date: March 31, 2020.

Patent Title: System and method for monitoring electric power distribution networks
Patent ID: 10,487,637
Date: March 31, 2020.

Patent Title: System and method for controlling electric power distribution networks
Patent ID: 10,487,636
Date: March 31, 2020.

Patent Title: Method and system for monitoring an electric power distribution network
Patent ID: 10

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Electricity Generation, Transmission and Distribution
  • Energy Efficiency Solutions
  • Energy Trading
  • Power Plant Engineering, Construction and Maintenance
  • Natural Gas Distribution
  • Telecommunications
  • Renewable Energy Development
  • Smart Grid Solutions
  • Electric Vehicle Charging Infrastructure
  • Investment and Asset Management.

Key Competitors

We have identified the following organisations as being key competitors:

  • Light SA
  • Neoenergia SA
  • Enel Brasil SA
  • AES Tietê SA
  • EDP Brasil SA
  • CPFL Energia SA
  • Eletrobras
  • Amapá Distribuidora de Energia SA
  • CPFL Renováveis SA
Unlock this SWOT analysis report

Each detailed study features a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and an expert SWOT analysis, along with a myriad of other sections.

Premium members have FULL ACCESS to this content and approximately 10,000 similar competitive intelligence reports.

Premium membership is just $195 per month, with annual membership at $1,950 / seat.

Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders: Cemig's shareholders are a mix of institutions, national and international companies, and private investors.

2. Customers: Cemig supplies electricity to individuals, businesses, and government entities throughout Minas Gerais and other Brazilian states.

3. Employees: Cemig employs over 10,000 people in various roles related to its operations.

4. Suppliers: Cemig relies on a network of suppliers and contractors to provide the goods and services it needs to operate.

5. Government: Cemig is regulated by the Brazilian government and must comply with the applicable laws and regulations.

6. Environmental Organisations: Cemig is committed to protecting the environment and has been recognised for its efforts in sustainability.

7. Financial Institutions: Cemig relies on financial institutions to provide funding for its operations and investments.

8. Competitors: Cemig competes with other private

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Cemig different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Cemig and its position within the marketplace.

Cemig is a Brazilian wind energy company that provides clean, affordable, and reliable energy to more than 1 million people in Brazil.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Strong Financial Position: Cemig has a strong financial position, with a strong liquidity ratio and a high level of capitalization. This enables the company to invest in new projects and initiatives, as well as to maintain a competitive edge in the industry.

Expansion and Innovation: Cemig is focused on expanding its operations and investing in innovative technology, such as its smart grid technology, in order to stay ahead of the competition.

Experienced Management: Cemig is led by a highly experienced management team with a solid track record in the energy industry. This team is well-versed in developing strategies to capitalise on market opportunities and to ensure the company’s long-term success.

Geographic Reach: Cemig is well-positioned to serve customers in both its domestic market and in international markets. This gives the company a competitive advantage when it comes to accessing new markets and customers.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Residential customers
  • Commercial customers
  • Industrial customers
  • Government customers
  • Rural customers
  • Agricultural customers
  • Vehicle recharging customers
  • Large companies customers
  • Small business customers
  • High-voltage customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increase in Renewable Energy Use: With the increase in global awareness of the need to reduce carbon emissions and combat climate change, the demand for renewable energy sources such as solar and wind will increase significantly. This could have a significant impact on Cemig, as they are a major producer of electricity in Brazil and have a significant amount of traditional energy sources. This trend will likely require Cemig to invest in new technologies and renewable energy sources in order to remain competitive.

Rise of Electric Vehicles: With the rise of electric vehicles, the demand for electricity will increase significantly due to the increased charging requirements of electric vehicles. This could have a positive impact on Cemig as they could benefit from the increased demand for electricity.

Decentralization of Energy Production: With the emergence of decentralized energy production technologies such as solar panels and wind turbines, more individuals and businesses will be able to produce their own electricity. This could pose a threat to Cemig as customers may no longer rely on them to supply their electricity needs.

Growth of Smart Grid Technologies: Smart grid technologies are becoming increasingly popular and are being used to optimize the efficiency of electricity production, distribution and consumption. This could have a positive impact on Cemig as they may be able to use these technologies to increase their efficiency and reduce their costs.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Cemig include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Solar Panel Installation: Cemig could offer solar panel installation services to help customers reduce their electricity costs and take advantage of renewable energy sources.

Energy Efficiency Consulting: Cemig could provide energy efficiency consulting services to help customers identify areas where they can reduce their energy usage and save money.

Smart Home Solutions: Cemig could offer smart home solutions such as automated lighting and appliance control systems, to help customers reduce their energy use and make their homes more efficient.

Battery Storage Solutions: Cemig could provide battery storage solutions such as home energy storage systems, to help customers save energy and reduce their electricity costs.

Energy Trading Platform: Cemig could develop an energy trading platform to allow customers to buy and sell electricity directly from other customers.

Electric Vehicle Charging Stations: Cemig could install and operate electric vehicle charging stations to help customers reduce their emissions and save money on fuel costs.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Petrobras
2. Itaú Unibanco
3. Companhia Siderúrgica Nacional (CSN)
4. Engie Brasil Energia
5. AES Tietê
6. Light S.A.
7. CPFL Energia
8. Santo Antônio Energia
9. Eletrobras
10. Grupo Neoenergia

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The company has a strong market position and scores WELL in relation to the Porter's 5 forces.

The company has a strong market position and scores WELL in relation to the Porter's 5 forces. The company has a strong market position with a large customer base and a diversified product portfolio. The company has a strong competitive position and is able to compete effectively in the marketplace. The company has a strong financial position and is able to invest in new projects and initiatives.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Cemig’s customers are primarily the consumers of electricity in the state of Minas Gerais, Brazil. They are households and businesses that purchase electricity for their own use.

Actors: Cemig is the main actor in this situation. It is a Brazilian electric utility company that supplies electricity to Minas Gerais. Other actors in the system include the government of Minas Gerais, which is responsible for regulating the electricity sector, and the consumers of electricity, who are the customers of Cemig.

Transformation process: Cemig’s transformation process involves the generation, transmission, and distribution of electricity in Minas Gerais. The process begins with the generation of electricity, which is typically produced by hydroelectric dams. This electricity is then transmitted over long-distance power lines to the consumers of electricity. Finally, the electricity is distributed to the consumers through local distribution lines.

World view: Cemig’s world view is that it is responsible for providing reliable and affordable electricity to the citizens of Minas Gerais. It strives to optimize the efficiency of its electricity production and distribution processes to reduce costs and increase reliability.

Owners: Cemig is owned by the government of Minas Gerais. The company is listed on the Brazilian stock exchange and is majority-owned by the state government.

Environmental constraints: Cemig is subject to environmental regulations in Minas Gerais that limit the emissions of pollutants from its electricity generating plants. It must also adhere to safety regulations to ensure the safe operation of its power plants and distribution lines. Additionally, it must take into account the environmental impacts of its operations, such as the effects of hydroelectric dams on local ecosystems.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Cemig business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Diversified business portfolio: Cemig has a diversified business portfolio, with operations in electricity generation, transmission, distribution and trading, gas distribution and trading, and other businesses such as telecommunications, information technology, and water and sewage. This diversification reduces the company's dependence on any one business or geographical area.

2. Experienced management team: Cemig has a experienced management team with an average of over 20 years of experience in the electricity industry. This team has a strong track record of successful execution of Cemig's business strategy.

3. Strong financial position: Cemig has a strong financial position, with low leverage and strong cash flows. This provides the company with flexibility to invest in growth opportunities and to weather economic downturns.

4. Robust operational performance: Cemig has a robust operational performance, with a strong track record of safety, reliability, and efficiency. The company's operational performance is regularly recognised by industry awards.


Below is a list of opportunities we have identified for the business:

1. Increase renewable energy production: Cemig has the opportunity to strategically expand its renewable energy production and generation capacity, which currently stands at around 1.3 GW. This could be done by investing in hydro, wind, and solar power sources, as well as exploring other green energy sources.

2. Improve operational efficiency: Cemig has the opportunity to improve operational efficiency and reduce operational costs. This could be achieved through the implementation of new technologies, such as artificial intelligence and automation, as well as the use of predictive analytics to better anticipate customer demand and optimize production.

3. Develop new customer relationships: Cemig has the opportunity to develop new customer relationships and expand its customer base. This could be done by leveraging its existing network of partners, as well as exploring new markets, such as the residential segment.

4. Strengthen corporate governance: Cemig has the opportunity to strengthen its corporate governance structure and ensure that it remains compliant with industry regulations. This could be done by implementing stronger internal control systems and processes, as well as investing in appropriate personnel training.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: Cemig has been increasingly investing in non-core businesses in recent years, leading to a lack of focus on its core electricity generation and distribution business. This has resulted in operational inefficiencies and a decline in profitability.

2. High debt levels: Cemig has one of the highest debt levels among Brazilian utilities, with total debt of R$51.4 billion as of December 31, 2015. This high debt level increases the company’s financial risks and limits its ability to invest in its core business.

3. Dependence on coal: Cemig is heavily dependent on coal for its electricity generation, with coal accounting for 42% of its total installed capacity. This dependence exposes the company to the risk of higher coal prices and stricter environmental regulations.

4. Poor customer service: Cemig has been consistently ranked among the worst utilities in Brazil in terms of customer satisfaction. This poor customer service has led to a high number of customer complaints and a decline in customer loyalty.


Below is a list of the threats we have identified for the business:

1. Regulatory Risk: Cemig is exposed to regulatory risk due to its dependence on the Brazilian government for the development of energy laws and regulations. In addition, the company is also subject to the decisions of energy regulatory bodies in relation to the prices and conditions of the energy supply market.

2. Competition Risk: Cemig faces intense competition from other energy companies in the Brazilian market. The company is vulnerable to competitors that may offer more cost-effective energy solutions or better customer service.

3. Financial Risk: Cemig is exposed to financial risk due to its reliance on external capital markets for debt and equity financing. The company is susceptible to changes in interest rates as well as changes in the creditworthiness of its customers.

4. Operational Risk: Cemig is exposed to operational risk due to its dependence on efficient production of energy. The company is vulnerable to operational issues such as equipment malfunctions, power outages, and natural disasters. Additionally, Cemig is exposed to cybersecurity threats, which could lead to the disruption of its operations.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Cemig. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Cemig, as well as areas where the company needs to improve its operations or strategy.
Company: Cemig is a Brazilian electricity company that is responsible for generating, transmitting, distributing, and trading in energy. It is one of the largest energy companies in Latin America and serves customers in the states of Minas Gerais and Rio de Janeiro.

Collaborators: Cemig has a wide network of collaborators and partners, including companies in the energy sector around the world. They are also part of a global network of companies that are dedicated to the development of renewable energy sources.

Customers: Cemig's customers include residential and commercial customers, as well as industrial customers. They provide services for both the public and private sectors.

Competitors: Cemig's main competitors are other energy companies in Brazil, such as AES Eletropaulo, Copel, and Neoenergia.

Content: Cemig provides a wide range of energy services, from energy generation and transmission to distribution and trading. They also have a strong focus on renewable energy sources, such as wind and solar. Additionally, they offer energy efficiency services and products to their customers.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Cemig as having an innovation score of B2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Cemig forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

If you require a bespoke study on a particular industry vertical, or marketplace we may also be able to help.


All Rights Reserved.

Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 13th June 2023

Industry Keywords

Previous article
Next article