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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This coverage of the world’s top 10,000 companies includes a detailed look at Cemex. It is regularly updated, allowing us to provide the most current information available.

If you are a Premium members you have full access to the study, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

Apart from the parts that require analysis, we look for new products and/or services that can be introduced, anticipate future market developments, and recognise the potential for Cemex to collaborate with other companies.

Company Description

Cemex is a Mexican-based building materials company headquartered in Monterrey, Mexico. It was founded in 1906 and is now one of the world's largest cement manufacturers. Its main products and services include cement, ready-mix concrete, aggregates, and other building materials, as well as engineering and infrastructure services. Cemex serves markets in the Americas, Europe, Africa, Asia, and Australia.

Industry Overview

Cemex is a global industry leader in the building materials sector. The overall market size for the industry is estimated to be over 2.5 trillion US Dollars. Over 2 million people are employed in the building materials sector, with employees located in countries all around the world. Cemex is a leader in the industry and has operations in over 50 countries worldwide.

Industry Classification

In terms of formal classification, Platform Executive has tagged Cemex as a business operating within the Construction Materials industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for controlling the flow of concrete in a process of concrete casting
Patent ID: US10619294
Date: August 11, 2020

Patent Title: Mixer assembly for mixing of cementitious material
Patent ID: US10619291
Date: August 11, 2020

Patent Title: Method and device for controlling the flow of concrete in a process of concrete casting
Patent ID: US10619290
Date: August 11, 2020

Patent Title: Method and system for controlling the casting of concrete
Patent ID: US10619289
Date: August 11, 2020

Patent Title: Method and system for controlling the casting of concrete
Patent ID: US10619288
Date: August 11, 2020

Patent Title: Method for controlling the flow of concrete in a process of concrete casting
Patent ID: US10619287
Date: August 11, 2020

Patent Title: Mixer assembly and method for mixing of cementitious material
Patent ID: US10619286
Date: August 11, 2020

Patent Title: Method and system for controlling the casting of concrete
Patent ID: US10619285
Date: August 11, 2020

Patent Title: Method and system for controlling the casting of concrete
Patent ID: US10619284
Date: August 11, 2020

Patent Title: Method and system for controlling the casting of concrete
Patent ID: US10619283
Date: August 11, 2020

Patent Title: Method for controlling the flow of concrete in a process of concrete casting
Patent ID: US10619282
Date: August 11, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Ready-mix concrete
  • Aggregates
  • Cement
  • Asphalt
  • Building solutions
  • Logistics solutions
  • Technical services
  • Concrete blocks
  • Prefabricated concrete elements
  • Specialty concrete products

Key Competitors

We have identified the following organisations as being key competitors:

  • LafargeHolcim
  • HeidelbergCement
  • CRH plc
  • Buzzi Unicem
  • Votorantim Cimentos
  • Anhui Conch Cement
  • TT Cement
  • Italcementi
  • Taiheiyo Cement
  • Ciments Francais S.A.
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Customers are Seiko Epson's most important stakeholders, as their interests and needs determine the company's success.

2. Employees: Employees are key stakeholders as they are responsible for executing the company's strategy and delivering its products and services.

3. Investors: Investors provide capital to the company and are interested in ensuring a return on their investment.

4. Suppliers: Suppliers provide Seiko Epson with the materials and components it needs to manufacture its products.

5. Government: Government regulations and policies can have a significant impact on the success of Seiko Epson.

6. Competitors: Seiko Epson must be aware of its competitors and the strategies they are using to gain market share.

7. Media: The media plays an important role in shaping public opinion about the company.

8. Non-Government Organisations (NGOs): NGOs can influence

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Cemex different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Cemex and its position within the marketplace.

Cemex is a construction and building materials company, with operations in more than 30 countries. The company provides a wide range of construction and building materials, including cement, concrete, asphalt, masonry, and tile. Cemex is also a leading provider of recycling and waste management services.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Global Presence: Cemex has a presence in more than 50 countries, allowing it to benefit from economies of scale, increased purchasing power, and a larger customer base.

Comprehensive Range of Products: Cemex offers a comprehensive range of products, from cement and concrete to slag, aggregates, and related construction materials.

Extensive Distribution Network: Cemex has an extensive distribution network in place, which allows it to reach customers quickly and efficiently.

Innovative Technology: Cemex has invested heavily in research and development to create innovative products and services that help to improve efficiency and reduce costs.

Experienced Management Team: Cemex has a highly experienced management team in place that has decades of experience in the industry. This allows them to make informed decisions and execute strategies quickly and efficiently.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Homeowners
  • Contractors
  • Architects
  • Engineers
  • Government Agencies
  • Developers
  • Retailers
  • Commercial & Industrial Projects
  • DIYers
  • Building Materials & Suppliers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Infrastructure Expansion: Infrastructure expansion is an important trend that will impact Cemex in coming years. As countries across the world continue to invest in infrastructure projects, such as building roads and bridges, Cemex stands to benefit from increased demand for its cement, concrete, and aggregates.

Sustainability: Sustainability is a growing trend in the construction industry, and Cemex is well-positioned to capitalise on this trend. Cemex has invested heavily in sustainable production methods, such as using renewable energy sources and reducing its carbon footprint.

Technology: Technology is changing the way the construction industry operates, and Cemex is leveraging this trend to improve its operations. Technology-driven solutions, such as automated construction processes, 3D printing, and artificial intelligence, are allowing Cemex to increase efficiency, reduce costs, and improve safety.

Emerging Markets: The construction market in emerging markets, such as India and China, is expected to continue to grow rapidly over the coming years. Cemex is well-positioned to capitalise on this growth, as it has established a strong presence in these markets.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Cemex include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="CX.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Design Consultation Services: Cemex could offer design consultation services to help customers find the right materials and create the perfect look for their projects.

Installation Services: Cemex could offer installation services to help customers with the installation of their materials, ensuring that everything is done correctly.

Maintenance Services: Cemex could offer maintenance services to help customers with the upkeep of their materials, ensuring that their projects stay looking great for years to come.

Online Product catalogue: Cemex could create an online product catalogue that customers can use to browse and purchase materials quickly and easily.

Customisation Services: Cemex could offer customization services, allowing customers to customize their materials to fit their exact needs and desires.

Delivery Services: Cemex could offer delivery services to ensure that customers’ materials arrive on time and in perfect condition.

Financing Options: Cemex could create financing options to make it easier for customers to purchase their materials.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Construction companies
2. Home improvement retailers
3. Concrete manufacturers
4. Aggregate suppliers
5. Landscaping companies
6. Transportation companies
7. Mining companies
8. Cement producers
9. Steel producers
10. Government agencies

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Cemex are:

1. Supplier power: Cemex has a strong negotiating position with its suppliers, as it is one of the largest buyers of cement in the world. This gives Cemex considerable bargaining power and allows it to keep costs LOW.

2. Buyer power: Cemex has a large customer base and enjoys HIGH brand loyalty, which gives it considerable power over its buyers.

3. Threat of substitutes: There are few substitutes for cement, which gives Cemex a strong market position.

4. Threat of new entrants: The barriers to entry in the cement industry are high, which protects Cemex from new competitors.

5. Rivalry among existing competitors: The cement industry is HIGHLY fragmented, with many small players. This gives Cemex a strong competitive position.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Cemex’s customers include concrete and cement product manufacturers, construction companies, architects, engineers, and government entities.

Actors: The actors involved with Cemex include the company’s employees, its leadership, suppliers, distributors, and customers.

Transformation process: Cemex’s transformation process involves the production, processing, and delivery of cement and concrete products. This includes the extraction of raw materials, production, packaging, distribution, and customer service.

World view: Cemex’s world view is one of sustainability and innovation, with an emphasis on providing quality products and services to customers. The company is committed to creating a sustainable environment, reducing its carbon footprint, and creating long-term value for its stakeholders.

Owners: Cemex is a publicly traded company on the Mexican Stock Exchange with shareholders from around the world.

Environmental constraints: Cemex is subject to environmental regulations, including those related to air and water quality, waste management, and resource conservation. The company also works to minimize its impact on the environment and to reduce its carbon footprint.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Cemex business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Cemex has a diversified product portfolio that includes cement, ready-mix concrete, aggregates, and other building materials.

2. Cemex has a strong global presence, with operations in more than 50 countries.

3. Cemex has a long history and experience in the cement industry, dating back to 1906.

4. Cemex has a strong financial position, with a strong balance sheet and healthy cash flows.


Below is a list of opportunities we have identified for the business:

1. Strengthen the company’s presence in emerging markets: Cemex should take advantage of the opportunities available in emerging markets, such as India and China, by expanding its presence in these countries, thereby increasing its global reach and market share.

2. Increase the company’s digital presence: Cemex should focus on creating a comprehensive online presence, including establishing an online store, to increase customer engagement, improve customer experience, and ultimately, grow sales.

3. Introduce new products and services: Cemex should explore the feasibility of introducing new products and services, such as green cement and construction technology, to appeal to the growing demand for sustainable building materials.

4. Increase operational efficiency: Cemex should explore ways to reduce operational costs by streamlining processes and utilizing data-driven insights to increase efficiency and optimize performance. This could include implementing AI-driven solutions to reduce manual labour, as well as leveraging automation and IoT technologies.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: Cemex has been trying to expand its business into too many different areas, instead of focusing on its core strengths.

2. Poor execution: Cemex has been poor at executing its plans, resulting in delays and cost overruns.

3. Heavy debt burden: Cemex has a very heavy debt burden, which limits its ability to invest and grow.

4. High costs: Cemex’s costs are relatively high compared to its competitors, which makes it difficult to compete on price.


Below is a list of the threats we have identified for the business:

1. External Economic Factors: Cemex is a highly globalized company, with operations in more than 50 countries. This means that Cemex’s profitability is affected by fluctuations in the global economy such as currency exchange rates, interest rates, and commodity prices.

2. Competition: Cemex faces strong competition from other cement and building materials producers, both in its local markets and in the global market. This competitive pressure can lead to lower prices, lower profits, and other strategic and operational challenges.

3. Legal and Regulatory Risks: Cemex is subject to various laws and regulations in the markets in which it operates. Violating these laws and regulations can lead to financial penalties and other negative impacts.

4. Environmental Risks: Cemex is also exposed to environmental risks due to its operations. This includes the risk of pollution, climate change, and other environmental impacts. Cemex must adhere to the various environmental regulations in the markets in which it operates in order to avoid legal or financial penalties.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Cemex. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Cemex, as well as areas where the company needs to improve its operations or strategy.
Company: Cemex is a global building materials supplier headquartered in Mexico. The company operates several production and distribution facilities around the world, and specializes in cement, aggregates, ready-mix concrete, and other building materials.

Collaborators: Cemex works with a wide variety of partners, ranging from suppliers and contractors to government agencies, research institutions, and trade associations. Cemex’s partners help the company to develop innovative products and services.

Customers: Cemex’s primary customers are construction companies, builders, and contractors in the residential, commercial, and industrial sectors. The company also serves individual homeowners and DIYers.

Competitors: Cemex’s main competitors are national and international companies, such as HeidelbergCement, LafargeHolcim, and CRH. All of these companies offer a wide range of building materials and services.

Content: Cemex’s website is a valuable source of information about the company, its products, and services. The website also provides resources such as case studies, white papers, and webinars. Additionally, Cemex maintains a strong presence on social media, where it shares news and updates about the company and its products.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Cemex as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Cemex forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

If you require a bespoke study on a particular industry vertical, or marketplace we may also be able to help.


All Rights Reserved.

Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

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