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Camping World Holdings Inc

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisAutomotiveCamping World Holdings Inc


This study on Camping World Holdings Inc is part of our coverage of the 10,000 largest companies in the world. It is continually updated to ensure the most recent information is available.

Full access to this study on Camping World Holdings Inc is available for Premium members only.

We isolate areas of potential growth by identifying new products and/or services, predicting future market trends, and exploring synergies between Camping World Holdings Inc and other organisations.

Company Description

Camping World Holdings Inc is headquartered in Lincolnshire, Illinois and was founded in 1966. Its main products and services include selling recreational vehicles, RV parts, RV service and maintenance, camping gear, and other outdoor lifestyle products. It operates in more than 140 locations across the United States and Canada, and has an online presence serving customers in the US, Canada, and Australia.

Industry Overview

Camping World Holdings Inc. operates in the outdoor recreation industry, which includes camping and RV equipment and services. This industry has a total market size of more than $50 billion US dollars and employs over 500,000 people in the United States, Canada, and Europe. The industry is projected to continue to grow steadily in the coming years, and Camping World Holdings Inc. is well-positioned to take advantage of this growth.

Industry Classification

In terms of formal classification, Platform Executive has tagged Camping World Holdings Inc as a business operating within the Automotive Parts industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,907
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,888
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,890
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,893
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,884
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,889
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,885
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,887
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,886
Date: 2019-05-14

Patent Title: Systems and methods for automated product distribution
Patent ID: 10,256,892
Date: 2019-05-14

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Camping and RV supplies
  • Outdoor gear
  • RV and camper parts
  • RV and trailer repairs
  • RV and trailer rentals
  • Campsite reservations
  • RV and trailer financing
  • RV and trailer insurance
  • RV and trailer trade-ins
  • Recreational vehicle storage

Key Competitors

We have identified the following organisations as being key competitors:

  • Bass Pro Shops
  • Gander Outdoors
  • Cabela's
  • Walmart
  • REI
  • Dick's Sporting Goods
  • Ace Hardware
  • Amazon
  • West Marine
  • The Home Depot
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Customers are the primary stakeholders of Camping World Holdings Inc. They provide revenue for the company and determine the success or failure of the business.

2. Employees: Camping World Holdings Inc.’s employees are also important stakeholders. They are integral to the success of the business and their work directly impacts the company’s success.

3. Investors: Investors provide capital to Camping World Holdings Inc. and are therefore vital to the success of the company.

4. Suppliers: Camping World Holdings Inc. relies on suppliers to provide them with the materials they need to produce their products.

5. Government: The government has an important role in regulating Camping World Holdings Inc. and providing them with incentives or other support.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Camping World Holdings Inc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Camping World Holdings Inc and its position within the marketplace.

Camping World Holdings Inc. is a retailer of camping and outdoor gear. The company offers a variety of products, including tents, sleeping bags, backpacks, fishing gear, and more. The company also offers services, such as camping reservations and equipment delivery.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Access to the Largest Network of Camping and Outdoor Retailers: Camping World Holdings Inc has the largest network of camping and outdoor retailers in the US and Canada, giving customers access to a wide range of camping and recreational vehicle products and services.

Financial Strength: Camping World Holdings Inc has a strong financial position and is well-capitalized. This enables the company to take advantage of opportunities to acquire new businesses and expand its existing operations.

Superior Customer Service: Camping World Holdings Inc strives to provide superior customer service, offering customers a wide range of services and products, as well as helping them make informed decisions about their camping and outdoor needs.

Extensive Network of Campgrounds and RV Parks: Camping World Holdings Inc has an extensive network of campgrounds and RV parks across the US and Canada, giving customers access to great outdoor recreation opportunities.

Strong Brand Recognition: Camping World Holdings Inc has strong brand recognition among campers and RV owners. This helps to attract new customers and boost sales.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Recreational Vehicle (RV) Owners
  • Outdoor Enthusiasts
  • RV Parts and Service Customers
  • Camping and Campground Customers
  • Marine and Boat Customers
  • Hunting and Fishing Customers
  • RV Rental Customers
  • Outdoor Adventure Seekers
  • Travelers and Tourists
  • Homeowners and DIYers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Growing Outdoor and Recreational Activity: Over the past few years, there has been a growing trend of people engaging in outdoor and recreational activities. Camping World Holdings Inc. could capitalise on this trend by offering more camping and recreational products and services to their customers. This could include offering better discounts on camping gear and services, expanding their store locations to include camping and recreational areas, and offering more camping and recreational activities to their customers.

Online Shopping: With the rise of online shopping, Camping World Holdings Inc. will need to adapt to this trend in order to remain competitive. This could include offering customers the ability to purchase camping and recreational items online, as well as providing customers with a more streamlined online experience. This could also include offering customers the ability to purchase camping and recreational items with their mobile devices.

Eco-Friendly Products: With the increasing awareness of environmental issues, Camping World Holdings Inc. could capitalise on this trend by offering more eco-friendly camping and recreational products. This could include offering more organic or recycled camping gear, as well as offering solar powered camping equipment.

Technological Innovation: With the rise of technology, Camping World Holdings Inc. could capitalise on this trend by offering more technologically advanced camping and recreational products. This could include offering products that integrate with smartphones, cloud storage, and other digital technologies. This could also include offering products that make camping and recreational activities easier and safer for customers.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Camping World Holdings Inc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="CWH.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Camping Gear Rental Service: Camping World could offer a rental service for camping gear such as tents, sleeping bags, backpacks, and other camping essentials, allowing consumers to rent the items they need for camping trips without having to purchase them outright.

Online Camping Class and Tutorials: Camping World could create an online platform that provides educational and informational resources for campers of all skill levels. This could include classes, tutorials, and tips on camping, as well as advice on selecting and using camping gear.

Camping Trip Planning Service: Camping World could create a service that helps consumers plan their camping trips, including finding the best campsites, mapping out routes, creating a packing list, and more.

Campsite Booking Service: Camping World could create a platform for booking campsites and other camping accommodations. This could be integrated with the Camping World website and app, as well as third-party booking services.

Adventure Gear: Camping World could expand its product offerings to include adventure gear such as kayaks, canoes, and other outdoor equipment.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. RV and recreational vehicle manufacturers, such as Winnebago Industries, Thor Industries, and Forest River.
2. Outdoor recreation and camping equipment suppliers, such as Coleman, The North Face, and REI.
3. Automotive parts and accessories retailers, such as AutoZone, Advance Auto Parts, and O'Reilly Auto Parts.
4. Travel trailer and camper rental services, such as Cruise America and Outdoorsy.
5. Insurance providers for recreational vehicles, such as Progressive, Allstate, and Geico.
6. Outdoor lifestyle retailers, such as Bass Pro Shops and Cabela's.
7. Online marketplace platforms for RV, camping, and outdoor recreation products and services, such as Outdoorsy, RVShare, and Hipcamp.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Camping World Holdings Inc. are:

1. Bargaining power of suppliers: LOW

2. Bargaining power of buyers: MEDIUM

3. Threat of new entrants: HIGH

4. Threat of substitutes: HIGH

5. Intensity of rivalry: HIGH The company scores relatively POORLY in relation to these forces. The main reason for this is the HIGH level of competition in the camping and outdoors industry. There are many companies competing for market share, and Camping World Holdings Inc. does not have a significant competitive advantage.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Camping World Holdings Inc. customers are primarily recreational vehicle owners and customers in the retail, service and finance sectors. Customers purchase recreational vehicles, camping gear, and RV parts and services.

Actors: Camping World Holdings Inc. is comprised of a variety of actors, such as the company's management, employees, and customers. The company's stockholders also influence the company's decisions.

Transformation process: Camping World Holdings Inc. provides a variety of services and products to its customers. The company’s services include RV sales, RV service, RV parts, RV finance and insurance, RV rental, and Camping World retail stores. The company’s products include a wide range of camping gear, accessories, and supplies.

World view: Camping World Holdings Inc. is committed to providing exceptional customer service and a comprehensive selection of quality products. The company also focuses on providing innovative solutions to meet the needs of its customers.

Owners: Camping World Holdings Inc. is owned by its stockholders. The company is publicly traded on the New York Stock Exchange under the ticker symbol CWH.

Environmental constraints: Camping World Holdings Inc. is subject to a variety of external environmental constraints, such as legal, economic, and industry-specific regulations. The company is also impacted by changes in consumer preferences, market conditions, and competition.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Camping World Holdings Inc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Camping World Holdings Inc. is one of the world's largest camping and RV retailers with over 1,000 stores in the United States, Canada, Mexico, Central America, South America, the Caribbean, Europe, Australia, New Zealand, and the Asia-Pacific region.

2. Camping World Holdings Inc. has a strong operational infrastructure with over 1,000 stores that are strategically located in key markets.

3. Camping World Holdings Inc. offers a wide range of products and services including camping, RVs, hunting, fishing, ATVs, motorcycles, and other outdoor activities.

4. Camping World Holdings Inc. is well-funded and has a strong financial foundation that allows it to expand rapidly and to make strategic investments in its business.


Below is a list of opportunities we have identified for the business:

1. Expansion into international markets: Camping World Holdings Inc. has the opportunity to expand their operations into international markets. This could be done by leveraging the company’s existing partnerships with over 10,000 dealers and suppliers to reach new customers in other countries. Additionally, Camping World could use its e-commerce platform to better serve customers in other countries.

2. Invest in technology and innovation: Camping World Holdings Inc. has the opportunity to invest in technology and innovation to stay ahead of the competition. This could include investing in artificial intelligence and machine learning to better understand customer needs and improve the customer experience. Additionally, Camping World could invest in new products and services that could be applicable to the international market.

3. Increase customer loyalty: Camping World Holdings Inc. also has the opportunity to increase customer loyalty by offering rewards and incentives to customers. This could include offering discounts on products, creating loyalty programs, or offering discounts on services. Additionally, Camping World could create customer loyalty programs such as loyalty points or a loyalty card that customers can use to receive discounts on products and services.

4. Improve supply chain management: Lastly, Camping World Holdings Inc. has the opportunity to improve supply chain management to increase efficiency and reduce costs. This could include automating processes, creating better inventory management systems, and utilizing predictive analytics to better anticipate customer demand. Additionally, Camping World should look into using digital supply chain management platforms such as blockchain to ensure the security of customer data and reduce costs associated with manual processes.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on key growth areas – Camping World Holdings Inc. has been spread thin across a variety of growth areas in recent years, including outdoor gear, RVs, and vacation rentals. This has led to a lack of focus on any one area, and the company has been slow to adapt to changes in the market.

2. Poor execution of growth strategy – In addition to lack of focus, Camping World Holdings Inc. has also executed its growth strategy poorly. The company has made a number of acquisitions that have not paid off, and it has been slow to integrate new businesses.

3. Heavy reliance on debt – Camping World Holdings Inc. has taken on a significant amount of debt in recent years to finance its growth. This has put the company in a precarious financial position, and has made it difficult to invest in new areas or respond to changes in the market.

4. Poor relations with suppliers – Camping World Holdings Inc. has had a number of disputes with suppliers in recent years, which has led to disruptions in the supply of goods and services. This has made it difficult for the company to keep up with customer demand, and has led to increased costs.


Below is a list of the threats we have identified for the business:

1. Competitive Pressure: Camping World Holdings Inc competes in a highly competitive market with larger competitors such as Amazon, Walmart, and Target. These competitors can undercut them on pricing, which could threaten Camping World’s market share.

2. Supply Chain Issues: The company relies heavily on its suppliers to provide the necessary inventory to meet customer demand. Any disruptions in the supply chain could impact Camping World’s ability to fill orders.

3. Economic Uncertainty: As a retailer, Camping World is subject to the economic cycles of the markets in which it operates. An economic downturn could lead to decreased sales and profits for the company.

4. Technological Disruption: Camping World operates in an industry that is rapidly changing due to technology. New technologies such as online shopping and mobile applications are changing how customers purchase products, which could disrupt Camping World’s traditional business model.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Camping World Holdings Inc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Camping World Holdings Inc, as well as areas where the company needs to improve its operations or strategy.
Company: Camping World Holdings Inc. is a leading provider of recreational vehicles (RVs) and outdoor lifestyle products and services. Founded in 1966, the company operates retail locations throughout the United States, offering a variety of products and services for RV owners and outdoor enthusiasts, including RV parts, supplies, and accessories; camping supplies; vehicle service and maintenance; and outdoor lifestyle products and services.

Collaborators: Camping World partners with a number of leading brands in the RV and outdoor lifestyle industries, including Thor Motor Coach, Winnebago, Keystone RV, Coleman, and more. The company also partners with a variety of banks and financial institutions to offer financing options for customers.

Customers: Camping World customers range from RV owners to outdoor enthusiasts, with a focus on those looking for products and services related to their RV and outdoor lifestyle. The company also serves customers looking for financing options for their RV purchases.

Competitors: Camping World faces competition from other RV and outdoor lifestyle retailers, including RV dealers, big-box retailers, and online retailers.

Content: Camping World provides a variety of content related to the RV and outdoor lifestyle, including product reviews, RV maintenance tips, camping guides, and more. The company also offers customer support through its website and social media channels.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Camping World Holdings Inc as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Camping World Holdings Inc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords

Related keywords:
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