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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on Burelle is part of our comprehensive overview of the world’s top 10,000 businesses. It is compiled and revised at an accelerated rate to guarantee the most up-to-date information available.

Premium members can access this study on Burelle, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections, for a fee.

We look for potential new products and services, predict future market trends, and explore the potential for collaboration between Burelle and other organisations, distinct from the data-driven parts of our work.

Company Description

Burelle, headquartered in Quebec, Canada, was founded in 1941. It is a global plastics company, producing a broad range of plastic products and services for multiple markets, including automotive, medical, and industrial. Burelle specializes in polymer engineering, injection molding, and custom fabrication. They serve customers in Europe, North America, and Asia.

Industry Overview

The primary industry Burelle operates in is a global market with a total size of approximately $6 trillion USD annually. The industry employs roughly 4 million people in more than 100 countries, with the majority of employees based in the United States, China, India, Japan, Germany, and the United Kingdom. Burelle specializes in providing solutions and services to this industry, enabling its customers to drive efficiency and growth.

Industry Classification

In terms of formal classification, Platform Executive has tagged Burelle as a business operating within the Automotive Parts industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and system for processing an information request
Patent ID: US 10,321,721 B2
Date: April 16, 2019

Patent Title: Method to control a machine tool
Patent ID: US 9,994,851 B2
Date: June 5, 2018

Patent Title: Method and system for managing an information request
Patent ID: US 9,844,944 B2
Date: December 12, 2017

Patent Title: System and method for controlling a machine tool
Patent ID: US 9,839,073 B2
Date: December 5, 2017

Patent Title: System and method for controlling a machine tool
Patent ID: US 9,798,227 B2
Date: October 24, 2017

Patent Title: Method for controlling a machine tool
Patent ID: US 9,741,847 B2
Date: August 22, 2017

Patent Title: Method for controlling a machine tool
Patent ID: US 9,741,845 B2
Date: August 22, 2017

Patent Title: System and method for controlling a machine tool
Patent ID: US 9,741,844 B2
Date: August 22, 2017

Patent Title: Method and system for managing an information request
Patent ID: US 9,622,616 B2
Date: April 11, 2017

Patent Title: System and method for controlling a machine tool
Patent ID: US 9,590,004 B2
Date: March 14, 2017

Patent Title: Method and system for managing an information request
Patent ID: US 9,500

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Automotive Parts & Accessories
  • Industrial Equipment & Systems
  • Aerospace Components & Subassemblies
  • Machine Tools
  • Industrial Filtration Systems
  • Hydraulic & Pneumatic Parts & Systems
  • Automation & Control Solutions
  • Fluid Power Components & Systems
  • Sealing Solutions
  • Metal Fabrication & Machining

Key Competitors

We have identified the following organisations as being key competitors:

  • Magna International
  • Faurecia
  • Delphi Automotive
  • Denso
  • Continental
  • Aisin Seiki
  • Bosch
  • Benteler
  • Gestamp
  • ZF Friedrichshafen
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers

2. Suppliers

3. Employees

4. Investors

5. Government

6. Local Communities

7. Trade Partners

8. Financial Institutions

9. Third-Party Service Providers

10. Competitors

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Burelle different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Burelle and its position within the marketplace.

Burelle is a high-quality, eco-friendly sanitary napkin. It is made of 100% organic cotton and does not contain any synthetic fragrances or dyes. Burelle is also machine-washable and has a lifetime warranty.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Innovative technology: Burelle has developed a unique and innovative technology that allows it to produce high-quality products in a fraction of the time it would take using traditional methods. This gives them a competitive advantage over their rivals.

Experience: Burelle has been in the automotive industry since its inception and has decades of experience in the sector. This experience allows them to identify and implement new technologies quickly and efficiently.

Cost-effectiveness: Burelle is able to produce high-quality products at a low cost due to their advanced manufacturing process. This helps them to remain competitive and keep their prices low.

High-level customer service: Burelle is well-known for its excellent customer service, from prompt delivery to providing helpful advice and after-sales support. This helps to build customer loyalty and repeat business.

Global reach: Burelle has a global presence, which enables them to reach a wide range of customers and markets. This also allows them to respond quickly to customer needs and changes in the market.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Automotive manufacturers
  • Agriculture, construction, and forestry equipment manufacturers
  • Aircraft and aerospace companies
  • Defense contractors
  • Industrial machinery and equipment manufacturers
  • Medical device manufacturers
  • Logistics and transportation companies
  • Telecommunications providers
  • Retailers
  • Financial institutions 1Utilities 1
  • Government and public sector organisations

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Globalization: The world is increasingly becoming a global marketplace, and Burelle needs to adjust to the changing market conditions. Companies need to adopt new business models to remain competitive in this new environment. As a result, Burelle needs to be able to identify new markets, develop global strategies, and explore new opportunities.

Technological Advancement: Technology is advancing rapidly, and companies need to stay ahead of the curve. Burelle needs to be able to capitalise on new technologies, such as artificial intelligence, machine learning, and big data, in order to remain competitive.

Consumer Preferences: Consumers are becoming more demanding and have higher expectations for products and services. Burelle needs to be able to identify consumer preferences and create products and services that meet their needs.

Social Media: Social media is becoming an increasingly important tool for companies to reach their target audience. Burelle needs to be able to leverage social media to reach new customers, and engage with existing customers.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Burelle include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="BUR.PA" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Burelle could create a rental service for its products, allowing customers to pay for the use of a product for a specific duration of time.

Burelle could create a professional installation and repair service for its products, providing customers with a full-service solution.

Burelle could create an online marketplace for its products, allowing customers to purchase products directly from Burelle rather than relying on third-party retailers.

Burelle could create a subscription-based service that provides customers with access to a library of product manuals, tutorials, and other educational resources.

Burelle could create a training and certification program for its products, allowing customers to become certified and knowledgeable in the use of Burelle products.

Burelle could create a custom product design service, allowing customers to create their own unique products from Burelle components.

Burelle could create an augmented reality app that allows customers to virtually try out Burelle products in their own home.

Burelle could create an online community for its customers, allowing them to share product tips and experiences with one another.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Michelin
2. PSA Group
3. Faurecia
4. Renault
5. Valeo
6. Plastic Omnium
7. Magna International
8. Continental AG
9. Denso Corporation
10. BorgWarner
11. Robert Bosch GmbH 1
2. Johnson Controls 1
3. ZF Friedrichshafen AG 1
4. Aisin Seiki Co., Ltd 1
5. Hitachi Automotive Systems, Ltd.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The company scores relatively WELL in terms of the Porter's 5 forces.

1. Bargaining power of suppliers: The company has a strong relationship with its suppliers and has been able to negotiate favorable terms.

2. Bargaining power of buyers: The company has a diversified customer base which gives it some bargaining power.

3. Threat of substitutes: The company has a strong brand and a loyal customer base, which reduces the threat of substitutes.

4. Threat of new entrants: The company has a strong market position and a well-established brand, which makes it difficult for new entrants to compete.

5. Competitive rivalry: The company faces MODERATE competition from other companies in its industry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Burelle's customers are individuals and businesses who require the services of a professional accounting firm.

Actors: The actors involved in Burelle are the clients, the accountants, the accounting firm's management, and the government.

Transformation process: Burelle's transformation process is to provide professional accounting services to its customers. This includes preparing and filing financial statements, providing tax advice, and other services.

World view: Burelle's world view is that it is a trusted provider of accounting services. Its goal is to provide accurate and timely services to its customers in order to help them achieve their financial goals.

Owners: Burelle is owned by its shareholders, who are responsible for making decisions about the firm's direction and strategy.

Environmental constraints: Burelle is subject to various laws and regulations related to accounting services, as well as economic and political changes that can affect its business. Additionally, it must remain competitive with other accounting firms in order to remain successful.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Burelle business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Diversified product portfolio: Burelle SA offers a wide range of products across different segments, which gives it a competitive edge in the market.

2. Strong research and development: Burelle SA has a strong research and development department, which allows it to constantly innovate and bring new products to the market.

3. Experienced management team: Burelle SA has an experienced management team with a proven track record in the industry.

4. Strong financial position: Burelle SA is a financially strong company with a strong balance sheet and healthy cash flows.


Below is a list of opportunities we have identified for the business:

1. Developing a customer-centric strategy: Burelle SA should focus on understanding customer needs and developing a tailored strategy to meet those needs. By understanding customer preferences and designing products and services around those needs, Burelle SA can increase customer loyalty and satisfaction, as well as generate repeat business.

2. Leveraging digital technology: Burelle SA should consider implementing digital technologies to improve operational efficiencies, increase customer engagement, and develop new products and services. This could include the use of AI, machine learning, and data analytics to better understand customer behaviour, identify new opportunities, and develop personalised customer experiences.

3. Investing in research and development: Burelle SA should invest in research and development to stay ahead of the market and develop new products and services that meet customer needs. This could include exploring new technologies, such as blockchain, that can provide enhanced security and improved customer service.

4. Enhancing customer service: Burelle SA should focus on enhancing customer service in order to increase customer satisfaction and loyalty. This could include implementing customer feedback systems, developing customer service training programs, and providing customer incentives and rewards. By providing a superior customer experience, Burelle SA can differentiate itself from its competitors and attract new customers.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on international expansion - Burelle has been too focused on domestic expansion and has not adequately invested in international growth opportunities. This has allowed competitors to gain market share in key international markets.

2. Overreliance on a single customer - Burelle has become too reliant on a single customer for a significant portion of its revenue. This exposes the company to significant risk if that customer were to reduce or cancel their business with Burelle.

3. Lack of innovation - Burelle has been slow to innovate and has not kept up with the latest changes in technology. This has made it difficult for the company to compete against newer, more agile competitors.

4. Poor execution of growth strategy - Burelle has been unsuccessful in executing its growth strategy, resulting in a series of missed growth targets. This has damaged the company's reputation with investors and has made it difficult to raise capital to fund future growth initiatives.


Below is a list of the threats we have identified for the business:

1. Increased Competition: Burelle faces increased competition from both domestic and international competitors. This competition threatens to take away market share and reduce profit margins.

2. Rising Costs: Rising costs in raw materials, labour, and other production expenses can put pressure on Burelle’s profits.

3. Technology: Burelle may be behind the curve in terms of technology, which could put them at a disadvantage in terms of production efficiency and cost savings.

4. Compliance Issues: Burelle needs to ensure that they are meeting all industry regulations, standards, and best practices. Failing to do so could result in fines and other legal issues.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Burelle. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Burelle, as well as areas where the company needs to improve its operations or strategy.
Company: Burelle is a French manufacturer and marketer of automotive parts, accessories and services. They specialise in the design, production, and distribution of automotive components and services.

Collaborators: Burelle works with some of the most prestigious automakers in the world. This includes brands such as Renault, Nissan, Peugeot, Toyota and Ford. Burelle also works with numerous suppliers and other partners to ensure quality, cost-effective production.

Customers: Burelle's products are sold all over the world, reaching customers in Europe, North America, Asia and South America. Burelle has a strong customer base, which includes both individual consumers and large corporations.

Competitors: Burelle faces stiff competition from other automotive parts and accessories manufacturers, such as Delphi, Bosch and Denso.

Content: Burelle offers an extensive range of quality automotive parts and accessories, including brakes, spark plugs, filters and more. They also offer a wide range of services, such as maintenance, repairs and customization. Burelle provides detailed product and service information on their website, as well as helpful advice and tips for car owners.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Burelle as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Burelle forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 13th June 2023

Industry Keywords

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