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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This coverage of the world’s largest 10,000 companies includes a thorough analysis of Bridgestone. This study is created and updated on a rapid timeline to guarantee the most current information available.

Premium members have full access to this study on Bridgestone, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We look for potential new products and/or services, anticipate future market trends, and examine how Bridgestone could benefit from collaboration with other organisations.

Company Description

Bridgestone is a multinational company headquartered in Tokyo, Japan. Founded in 1931, it is the world's largest tire and rubber manufacturer. Bridgestone offers a wide range of products and services including tires for cars, trucks, motorcycles, bicycles, and aircraft as well as a variety of rubber products, polymers, and chemicals. Bridgestone serves customers in more than 150 countries and regions around the world.

Industry Overview

Bridgestone is one of the largest players in the tire and rubber industry, with a total market size of around $200 billion across the globe. The industry employs millions of people in countries such as the United States, Japan, China, and India. Bridgestone has a workforce of more than 140,000 employees, with production and research facilities located in over 20 countries. Bridgestone has expanded into the automotive parts industry, making it the largest tire manufacturer in the world.

Industry Classification

In terms of formal classification, Platform Executive has tagged Bridgestone as a business operating within the Automotive Parts industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Inflatable Tire
Patent ID: US10581701B2
Date: 3/10/2020

Patent Title: Tire
Patent ID: US10578126B2
Date: 2/25/2020

Patent Title: Pneumatic Tire
Patent ID: US10578022B2
Date: 2/25/2020

Patent Title: Tire
Patent ID: US10563968B2
Date: 2/11/2020

Patent Title: Tire
Patent ID: US10563841B2
Date: 2/11/2020

Patent Title: Tire
Patent ID: US10563716B2
Date: 2/11/2020

Patent Title: Tire
Patent ID: US10560853B2
Date: 2/4/2020

Patent Title: Tire
Patent ID: US10556565B2
Date: 1/28/2020

Patent Title: Tire
Patent ID: US10556468B2
Date: 1/28/2020

Patent Title: Tire
Patent ID: US10556370B2
Date: 1/28/2020

Patent Title: Tire
Patent ID: US10556269B2
Date: 1/28/2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Tires
  • Tire Repair
  • Tire Maintenance
  • Tire Pressure Monitoring Systems
  • Tire Retreading Services
  • Wheel Alignment
  • Brake Services
  • Auto Care
  • Fleet Services
  • Industrial Products
  • Agriculture Products
  • Building and Construction Products
  • Mining Products

Key Competitors

We have identified the following organisations as being key competitors:

  • Michelin
  • Goodyear
  • Continental
  • Pirelli
  • Hankook
  • Yokohama
  • Dunlop
  • Firestone
  • Cooper
  • Kumho
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Consumers, businesses, and other organisations that purchase Bridgestone products and services.

2. Suppliers: Companies that supply raw materials and components to Bridgestone.

3. Employees: Individuals employed by Bridgestone across all levels of the organisation.

4. Shareholders: Investors who own shares of Bridgestone stock.

5. Government: Local, state, and federal government agencies that regulate Bridgestone operations and activities.

6. Communities: Local communities where Bridgestone has operations and presence.

7. Partners: Companies that work with Bridgestone to provide products and services.

8. Competitors: Companies that compete with Bridgestone in the marketplace.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Bridgestone different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Bridgestone and its position within the marketplace.

Bridgestone offers a wide range of tires for a variety of vehicles, including cars, trucks, SUVs, and motorcycles. The company also offers a variety of driving experiences, including all-season, winter, and summer tires.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Quality: Bridgestone is renowned for its high-quality products, with a focus on innovation and advanced technologies. Their leading-edge manufacturing processes allow them to produce superior products, with excellent durability and performance.

Global Reach: Bridgestone has a global presence, with offices and manufacturing plants in over 150 countries. This allows them to serve customers around the world, and respond quickly to emerging trends.

Innovation: Bridgestone is committed to continually innovating and improving their products. They are constantly researching new technologies and exploring ways to improve their products and services.

Service: Bridgestone offers excellent customer service, providing support and advice to their customers. They have a strong focus on after-sales care, and are dedicated to helping their customers achieve their goals.

Sustainability: Bridgestone is a leader in sustainability, with a commitment to minimizing their environmental impact. They are dedicated to minimizing waste, conserving energy, and utilizing renewable resources.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Retailers
  • Automotive Manufacturers
  • Fleet and Commercial Customers
  • Mining and Industrial Customers
  • Tire Dealers
  • Automotive Service Centers
  • Tire Distributors
  • Motorsport Customers
  • Consumers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increased Demand for Electric Vehicles: The growing demand for electric vehicles is likely to have a significant impact on Bridgestone over the coming years. As more consumers move away from traditional vehicles, Bridgestone will need to adapt its product line to meet the demands of the growing electric vehicle market. Bridgestone will need to develop new types of tires that are specifically designed for electric vehicles, as well as explore ways to reduce the weight and improve the performance of its electric vehicle tires.

Growing Demand for Autonomous Vehicles: The development of autonomous vehicles is another trend that could impact Bridgestone over the coming years. Autonomous vehicles require special types of tires that can provide the necessary levels of traction and stability. As such, Bridgestone will need to invest in the development of tires that are specifically designed for autonomous vehicles.

Growing Demand for Low-Cost Tires: The increasing demand for low-cost tires is another trend that could impact Bridgestone over the coming years. Bridgestone will need to find ways to reduce its costs while maintaining the quality of its tires. This could involve the use of advanced manufacturing techniques, as well as the use of lower-cost materials in the production of its tires.

Growing Demand for Online Tire Purchases: The increasing demand for online tire purchases is another trend that could impact Bridgestone over the coming years. Bridgestone will need to develop an effective online presence and find ways to make the purchasing process as streamlined and hassle-free as possible. This could involve the use of advanced technologies, such as virtual reality tire selection tools, as well as the development of user-friendly online purchase platforms.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Bridgestone include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="BGTA.F" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Tire Pressure Monitoring Systems: Bridgestone could develop a tire pressure monitoring system that would alert drivers when their tires are underinflated.

Tire Care Kits: Bridgestone could develop kits that contain all the necessary tools and supplies needed to keep tires in their best condition.

Tire Repair Services: Bridgestone could offer tire repair services to help customers fix punctures and other damage that can occur to tires.

Tire Rotation Services: Bridgestone could offer tire rotation services to help customers ensure their tires wear evenly and last longer.

Tire Storage Services: Bridgestone could offer tire storage services to help customers store their tires in proper conditions when they are not being used.

Tire Recycling Programs: Bridgestone could develop tire recycling programs to help customers safely dispose of their tires when they are no longer usable.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Car Manufacturers: Bridgestone develops and manufactures tires for many of the world's leading car manufacturers, including Toyota, Honda, Nissan, Ford, Hyundai, BMW, and Mercedes-Benz.
2. Automotive Parts Suppliers: Bridgestone works with many automotive parts suppliers to provide components for its tires, such as rubber and steel.
3. Oil Companies: Bridgestone relies on oil companies to provide the raw materials for the production of tires.
4. Retailers: Bridgestone works with a variety of retailers to distribute its tires to consumers.
5. Logistic Companies: Bridgestone uses logistic companies to deliver its tires to customers.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Bridgestone are as follows:

1. Threat of new entrants: Bridgestone has a very strong brand name and reputation in the tire industry, which makes it difficult for new entrants to compete against them. They also have a very large market share, which makes it even harder for new entrants to gain a foothold in the market. Bridgestone scores HIGH in this category.

2. Bargaining power of suppliers: Bridgestone has a very large and diversified supplier base, which gives them a lot of bargaining power. They also have long-term contracts with many of their suppliers, which further strengthens their bargaining power. Bridgestone scores HIGH in this category.

3. Bargaining power of buyers: Bridgestone has a very large and diversified customer base, which gives them a lot of bargaining power. However, buyers do have some power in the negotiation of prices due to the large number of tire manufacturers and the availability of substitutes. Bridgestone scores HIGH in this category.

4. Threat of substitute products: There are a large number of substitute products available in the market, which poses a threat to Bridgestone. However, Bridgestone has a very strong brand name and reputation, which makes it difficult for substitutes to gain a foothold in the market. Bridgestone scores HIGH in this category.

5. Competitive rivalry: There is a HIGH level of competitive rivalry in the tire industry. This is due to the large number of tire manufacturers and the availability of substitutes. Bridgestone scores HIGH in this category.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Bridgestone's customers are individuals and organisations looking to purchase tires, batteries, and other products related to the automotive industry, as well as those looking for services such as tire maintenance, wheel alignment, and tire repair.

Actors: Bridgestone's actors include its employees, distributors, suppliers, and the communities in which it operates.

Transformation process: Bridgestone's transformation process involves the production and delivery of its tires, batteries, and other automotive-related products and services. This process includes the research and development of new products, the manufacturing of these products, and the distribution of these products to customers.

World view: Bridgestone's world view is focused on providing quality products and services that meet the needs of its customers. The company strives to continuously improve its products and services through innovation and technology to ensure that customers receive the best possible product for their money.

Owners: Bridgestone is owned by its shareholders. They are responsible for the company's decisions and actions.

Environmental constraints: Bridgestone is committed to sustainability and minimizing its environmental impact. The company is focused on reducing its carbon footprint by creating products that are made from recyclable materials and using renewable energy sources. Additionally, the company works to reduce its water and air emissions, minimize its waste, and promote responsible resource management.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Bridgestone business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Bridgestone has a strong global presence with over 50,000 employees in 150 countries.

2. Bridgestone has a diversified product portfolio with over 20,000 products.

3. Bridgestone has a strong research and development capabilities with over 1,000 engineers.

4. Bridgestone has a strong financial position with over $30 billion in sales.


Below is a list of opportunities we have identified for the business:

1. Developing and implementing a comprehensive marketing strategy to drive brand awareness: Bridgestone should focus on increasing its presence in the digital space, as well as leveraging traditional advertising and media channels. Additionally, developing an influencer marketing campaign to reach new audiences and introducing a loyalty program to reward existing customers would be beneficial.

2. Leveraging data and analytics to enhance operational efficiency: Bridgestone should collect and analyse data from both internal and external sources to gain valuable insights into customer behaviour and market trends. This data can then be used to refine processes and operations, resulting in improved efficiency and cost savings.

3. Expanding product offerings: Bridgestone should explore new product categories and markets, such as electric and hybrid vehicles, to expand its customer base and increase sales.

4. Investing in research and development: Bridgestone should invest in R&D initiatives to develop new technologies that will drive innovation and create a competitive advantage. This could include developing new tire designs, materials, and production processes.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on customer needs and wants: Bridgestone Company has been criticised for failing to adequately assess and address the needs and wants of their customers. This has led to customer dissatisfaction and a decline in market share.

2. Lack of innovation: Bridgestone Company has been slow to innovate and bring new products to market. This has led to a loss of market share to competitors who have been quicker to respond to changing customer needs.

3. Poor quality control: Bridgestone Company has been plagued by quality control issues, which has led to customer dissatisfaction and a decline in market share.

4. High costs: Bridgestone Company has been criticised for its high costs, which have led to a decline in profitability.


Below is a list of the threats we have identified for the business:

1. Unfavorable macroeconomic conditions: Bridgestone operates in many countries and is exposed to global macroeconomic threats that are out of their control. These threats include rising inflation, currency fluctuations, and high unemployment.

2. Increasing competition: Bridgestone faces increasing competition from other global tire companies. This could lead to lower market share and decreased profitability.

3. Supply chain disruptions: Bridgestone relies on a global supply chain to source its materials. Any disruption to this chain could significantly affect production and lead to a decrease in profit margins.

4. Technological disruption: Bridgestone is exposed to the risks of technological disruption, as new technologies are constantly emerging. This could lead to decreased customer demand for Bridgestone’s products and a decrease in market share.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Bridgestone. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Bridgestone, as well as areas where the company needs to improve its operations or strategy.
Company: Bridgestone is a Japanese multinational automotive and transportation parts manufacturer, headquartered in Tokyo. It is the world's largest tire and rubber company and has over 200 production facilities in 25 countries.

Collaborators: Bridgestone collaborates with a number of partners and suppliers, such as automakers, vehicle manufacturers, and tire retailers. They also work with governments and NGOs to promote safety, environmental protection, and sustainability.

Customers: Bridgestone's customers include automakers, vehicle owners and operators, and retail tire customers. Its tires are used in a wide range of applications, including passenger cars, light trucks, and motorcycles.

Competitors: Bridgestone's competitors include major global tire and rubber manufacturers such as Goodyear, Michelin, and Continental.

Content: Bridgestone produces a wide range of content, including marketing materials, technical documents, and blogs. It also sponsors a number of sporting events and teams, such as the Bridgestone Invitational, a PGA tournament.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Bridgestone as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Bridgestone forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 29th May 2023

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