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Bona Film Group Limited

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

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This report on Bona Film Group Limited is part of our comprehensive coverage of the 10,000 largest companies in the world. It is constantly updated to make sure that the content is as up to date as possible.

For Premium members only, full access to this study on Bona Film Group Limited is available, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections.

We identify potential new products and/or services, forecast future market trends, and prognosticate synergies between Bona Film Group Limited and other organisations, separate from the analysis-driven sections.

Company Description

Bona Film Group Limited is a leading film distribution company headquartered in Beijing, China. Founded in 2007, the company has become a major player in China's film industry, offering a wide range of film production and distribution services, as well as cinema chain management and film-related advertising services. Bona Film Group produces, distributes and markets films across the Greater China region and beyond, and has established itself as a major player in the international film market.

Industry Overview

Bona Film Group Limited operates in the film and television production industry, which has an estimated total market size of $80 billion US Dollars. This industry employs over 2 million people worldwide, located primarily in the US, China, India, the UK and Canada. These employees are spread across multiple roles within the industry, including production and distribution, screenwriting and post-production.

Industry Classification

In terms of formal classification, Platform Executive has tagged Bona Film Group Limited as a business operating within the Media industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for providing a film recommendation service
Patent ID: US10503545
Date: 24 Dec 2019

Patent Title: Method for providing a film information service
Patent ID: US10501118
Date: 24 Dec 2019

Patent Title: Method for playing a film
Patent ID: US10491862
Date: 24 Dec 2019

Patent Title: Method for searching film information
Patent ID: US10486289
Date: 24 Dec 2019

Patent Title: Method for displaying film information
Patent ID: US10481563
Date: 24 Dec 2019

Patent Title: Method for providing a film information service
Patent ID: US10476836
Date: 24 Dec 2019

Patent Title: Method for providing a film recommendation service
Patent ID: US10472113
Date: 24 Dec 2019

Patent Title: Method for providing a film information service
Patent ID: US10467390
Date: 24 Dec 2019

Patent Title: Method for controlling a film playing system
Patent ID: US10462667
Date: 24 Dec 2019

Patent Title: Method for providing a film recommendation service
Patent ID: US10457944
Date: 24 Dec 2019

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Film Production and Distribution
  • Film Financing
  • Theatrical Exhibition
  • TV Broadcasting
  • Online Streaming
  • Merchandising
  • Cinemas/Entertainment Venues
  • Licensing & Distribution
  • Film Festivals
  • Advertising Services

Key Competitors

We have identified the following organisations as being key competitors:

  • Wanda Media Co Ltd
  • Huayi Brothers Media Corporation
  • Shanghai Film Group Corporation
  • China Film Co Ltd
  • Le Vision Pictures
  • Enlight Media
  • Huaxia Film Distribution Co Ltd
  • Shanghai Oriental Pearl Media Co Ltd
  • Beijing Enlight Media Co Ltd
  • China Film Group Corporation
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders: Bona Film Group Limited's shareholders are its primary stakeholders as they own the company and are responsible for its success.

2. Customers: Customers are a key stakeholder in Bona Film Group Limited as they are the primary source of revenue for the company.

3. Employees: Employees are a key stakeholder in Bona Film Group Limited as they are responsible for the day-to-day operations of the company.

4. Suppliers: Suppliers are a key stakeholder in Bona Film Group Limited as they provide the materials and services necessary for the company to operate.

5. Government: The government is a key stakeholder in Bona Film Group Limited as they regulate the company and provide subsidies and incentives.

6. Competitors: Competitors are a key stakeholder in Bona Film Group Limited as they provide competition and pressure the company to remain competitive.

7. Community: The community

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Bona Film Group Limited different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Bona Film Group Limited and its position within the marketplace.

Bona Film Group Limited is a film production company based in Uganda. The company produces and distributes films in the local and international markets. It offers filmmakers and film enthusiasts a wide range of production services, including production funding, distribution, and marketing. The company's mission is to promote the growth of film in Uganda and to contribute to the development of the film industry globally.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Strong Brand and Reputation: Bona Film Group has built a strong reputation in the Chinese film and television industry, which has enabled it to attract top talent and create strong relationships with the world's leading film studios.

Diversified Production Platform: Bona Film Group has a diversified production platform that combines cutting-edge technologies with traditional and digital platforms to create high-quality films and TV shows.

Quality Content: Bona Film Group has a wide portfolio of original content, as well as an extensive library of Chinese and foreign films and TV shows.

Experienced Management Team: Bona Film Group has a strong management team with experience in the Chinese film and television industry, as well as international experience.

Strong Financials: Bona Film Group has a strong balance sheet, with positive cash flow and a healthy debt-to-equity ratio.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Movie theater chains
  • Video on demand services
  • Cable networks
  • Online streaming services
  • Physical media retailers
  • TV networks
  • Home video distributors
  • Educational institutions
  • Government agencies
  • Advertising and marketing companies

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Expansion of Online Streaming Platforms: The rapid expansion of online streaming platforms such as Netflix, Hulu, and Amazon Prime will continue to reshape the global film industry, including Bona Film Group Limited. These streaming services provide an alternative to traditional movie theaters and can lead to increased competition for Bona Film Group Limited. Additionally, streaming services offer a more convenient and cost-effective option for consumers, which can lead to decreased ticket sales for Bona Film Group Limited.

Growing Popularity of Mobile Technology: The increased popularity of mobile devices such as smartphones and tablets has had a significant impact on the film industry. These devices provide consumers with an easy and convenient way to watch films and TV shows. This trend has led to a decrease in traditional movie theater attendance, resulting in fewer ticket sales for Bona Film Group Limited.

Growing Demand for Original Content: Streaming services have become increasingly popular in recent years, and this trend is expected to continue over the coming years. These services have created a demand for original content, which can be beneficial for Bona Film Group Limited. The company can capitalise on this demand by producing original films and TV shows that are exclusive to streaming platforms.

Increasing Focus on Quality: Consumers are increasingly focused on quality when it comes to films and TV shows. This trend is being driven by the availability of high-definition (HD) and 4K streaming content, which requires higher production standards. Bona Film Group Limited must focus on producing high-quality content in order to remain competitive in the market.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Bona Film Group Limited include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="1330.SHE" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Virtual Reality Content: Bona Film Group could create virtual reality content for their customers to fully immerse themselves in the film watching experience.

Online Streaming: Bona Film Group could create an online streaming platform that customers could pay a subscription fee to access their movies and other content.

Merchandise: Bona Film Group could create merchandise related to their films such as t-shirts, mugs, hats, posters, and more.

Educational Content: Bona Film Group could create content related to the filmmaking process such as tutorials, webinars, and other educational content.

Filmmaking Courses: Bona Film Group could create courses related to filmmaking for aspiring filmmakers and those interested in the filmmaking industry.

Special Events: Bona Film Group could host special events such as movie premieres, advanced screenings, and post-screening Q&A sessions.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Alibaba Group Holding Limited
2. Sony Pictures Entertainment
3. Tencent Pictures
4. Huayi Brothers Media Corporation
5. China Film Group Corporation
6. Wanda Group
7. Shanghai Media Group
8. Enlight Media
9. Zhejiang Talent Television & Film Co., Ltd.
10. Beijing Enlight Media Co., Ltd.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
Porter's 5 forces for Bona Film Group Limited are:

1. The bargaining power of suppliers: Bona Film Group Limited has a strong bargaining power of suppliers as it is one of the leading film production companies in China.

2. The bargaining power of buyers: Bona Film Group Limited has a strong bargaining power of buyers as it has a wide range of film products that cater to the needs of different customers.

3. The threat of new entrants: The threat of new entrants is LOW as the film production industry is capital intensive and requires a HIGH level of expertise.

4. The threat of substitutes: The threat of substitutes is LOW as there are no perfect substitutes for film products.

5. The competitive rivalry within the industry: The competitive rivalry within the film production industry is HIGH as there are many large and well-established film production companies in China.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Bona Film Group Limited customers are cinema operators, film distributors, and film enthusiasts. They are primarily located in China, Hong Kong, Macau, and other parts of the world.

Actors: The actors involved in Bona Film Group Limited are the producers and directors of the films, the cinema operators, the film distributors, and the film enthusiasts.

Transformation process: Bona Film Group Limited’s transformation process involves the production and distribution of films. The films are produced by their in-house production team, and distributed to cinema operators, film distributors, and film enthusiasts.

World view: Bona Film Group Limited’s world view is to provide quality films to the world by creating content that is entertaining, inspiring and meaningful. They strive to be a leader in the film industry and to push the boundaries of cinema.

Owners: Bona Film Group Limited is owned by the Chinese entrepreneur and investor Yu Dong.

Environmental constraints: The environmental constraints faced by Bona Film Group Limited include competition from other film studios and the ever-changing trends of the film industry. They must also adhere to the laws and regulations of all countries in which they operate.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Bona Film Group Limited business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Bona Film Group Limited has a strong distribution network in China, with over 60% of its films distributed through its own distribution channels.

2. Bona Film Group Limited has a strong production capability, with an annual production capacity of over 20 films.

3. Bona Film Group Limited has a strong marketing and promotional capability, with a dedicated marketing team of over 100 people.

4. Bona Film Group Limited has a strong financial position, with a cash balance of over RMB 1 billion as of June 30, 2016.


Below is a list of opportunities we have identified for the business:

1. Introduce innovative strategies to expand their existing business operations. Bona Film Group Limited can introduce new strategies such as collaborating with other film companies, leveraging digital technologies to reach new customers, and broaden their film distribution network. This will enable them to maximize their return on investment and increase their market share.

2. Develop a comprehensive marketing plan to promote their films and services. Bona Film Group Limited should develop a comprehensive marketing plan that includes leveraging social media, creating engaging content, and targeting potential customers through advertising campaigns. This will help them to increase brand awareness and visibility, and boost the demand for their products and services.

3. Invest in research and development to remain competitive. Bona Film Group Limited should invest in research and development activities to stay ahead of the competition. This will enable them to create innovative products and services that meet the needs of their customers.

4. Utilize data-driven analytics to make strategic decisions. Bona Film Group Limited should utilize data-driven analytics to gain insights into their customers and the market. This will enable them to make data-driven decisions and respond quickly to changes in the market. They can also use predictive analytics to anticipate customer trends and develop strategies to capitalise on these trends.


Below is a list of the weaknesses we have identified for the business:

1. Lack of adequate scale: Bona Film Group Limited is a midsized film studio which is significantly smaller than its global competitors such as Walt Disney Studios, Universal Studios, and 20th Century Fox. This lack of scale means that Bona Film Group Limited does not have the same economies of scale and scope in terms of production, marketing, and distribution.

2. Over-reliance on the Chinese market: Bona Film Group Limited generates the vast majority of its revenues and profits from the Chinese market. This over-reliance leaves the company vulnerable to any slowdown or changes in the Chinese film market.

3. Lack of a strong global distribution network: Bona Film Group Limited does not have a strong global distribution network outside of China. This limits the company’s ability to reach global audiences and increases its dependence on the Chinese market.

4. Limited brand recognition: Bona Film Group Limited is a relatively unknown brand outside of China. This limited brand recognition means that the company faces an uphill battle when trying to compete against the global film studios.


Below is a list of the threats we have identified for the business:

1. Strategic Threats: Increased Competition - Bona Film Group Limited faces the challenge of increased competition with the rise of streaming service providers such as Netflix and Amazon Prime Video. This could affect their market share and profitability.

2. Operational Threats: Piracy - Bona Film Group Limited is susceptible to piracy due to the increase in illegal streaming sites and download services. This could reduce their revenue, especially if their new releases are pirated and distributed before they can be monetized.

3. Strategic Threats: Changes in Consumer Demand - The demand for content is constantly changing, and Bona Film Group Limited must stay ahead of the curve in order to remain competitive. This could involve investing in new content and technologies, which could be costly.

4. Operational Threats: Lack of Resources - Bona Film Group Limited may not have the resources needed to stay competitive, such as access to the latest technology or the ability to hire top talent. This could put them at a disadvantage compared to other companies in the industry.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Bona Film Group Limited. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Bona Film Group Limited, as well as areas where the company needs to improve its operations or strategy.
Company: Bona Film Group Limited is an entertainment company based in China. It is a leading film producer, distributor, and exhibitor in China, and also produces television programs and other media content.

Collaborators: Bona Film Group collaborates with many different stakeholders throughout the industry. It has strategic alliances with major Chinese film studios, international film distribution companies, and leading filmmakers. It also works with production companies, advertising agencies, and other media companies to create content.

Customers: Bona Film Group’s customers include moviegoers and television viewers in China, as well as international audiences. It also sells its content to other companies and platforms, such as streaming services and television networks.

Competitors: Bona Film Group’s competitors include other Chinese film companies and international media companies. It faces competition in the production, distribution, and exhibition of its content, as well as in the sale of its content to other companies.

Content: Bona Film Group produces a variety of media content, including feature films, television programs, and web series. It also distributes its content through various platforms, such as theaters, streaming services, and television networks. The company also invests in content from other filmmakers and production companies.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Bona Film Group Limited as having an innovation score of D2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Bona Film Group Limited forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 18th April 2023

Industry Keywords