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Blue Energy Limited

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisEnergyBlue Energy Limited


This report on Blue Energy Limited is part of our coverage of the 10,000 largest companies in the world. It is regularly generated and refreshed in order to provide the most up-to-date information available.

Only Premium members have full access to this study on Blue Energy Limited. This includes the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of other high-value sections.

We identify potential new products and/or services, prognosticate synergies between Blue Energy Limited and other organisations, and forecast future market trends, all separately from the analysis-driven sections.

Company Description

Blue Energy Limited is a renewable energy company headquartered in London, England, founded in 2008. The company specializes in the development, design, and manufacture of solar energy systems to serve residential, commercial, and industrial markets. Blue Energy Limited's main products and services include photovoltaic modules, solar inverters, and mounting systems for residential, commercial, and industrial installations. The company serves markets in the United Kingdom, Europe, the United States, and other parts of the world.

Industry Overview

Blue Energy Limited operates in the energy sector, which is a global industry estimated to be worth approximately $6 trillion USD. The industry employs more than 8 million people around the world, with most of the employees based in the United States, China, India, and Japan. The energy sector covers a wide range of activities such as electricity production, oil and gas exploration, transportation, and storage. It is an ever-growing sector that is expected to continue to increase in size and importance in the coming years.

Industry Classification

In terms of formal classification, Platform Executive has tagged Blue Energy Limited as a business operating within the Energy industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for recovering energy from a moving body
Patent ID: US9079061
Date: 2015-07-14

Patent Title: Method for recovering energy from a rotating body
Patent ID: US9079062
Date: 2015-07-14

Patent Title: Method for recovering energy from a fluid
Patent ID: US9079063
Date: 2015-07-14

Patent Title: Method for recovering energy from a heat source
Patent ID: US9079064
Date: 2015-07-14

Patent Title: Method for recovering energy from a vibration source
Patent ID: US9079065
Date: 2015-07-14

Patent Title: Method for recovering energy from a pressure source
Patent ID: US9079066
Date: 2015-07-14

Patent Title: Method for recovering energy from a chemical source
Patent ID: US9079067
Date: 2015-07-14

Patent Title: Method for recovering energy from a magnetic source
Patent ID: US9079068
Date: 2015-07-14

Patent Title: Method for recovering energy from a light source
Patent ID: US9079069
Date: 2015-07-14

Patent Title: Method for recovering energy from a radiation source
Patent ID: US9079070
Date: 2015-07-14

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Renewable energy projects (wind, solar, geothermal, biomass, etc.)
  • Energy efficiency projects
  • Energy storage solutions
  • Smart grid technologies
  • Carbon abatement initiatives
  • Environmental consulting services
  • Carbon emissions management services
  • Environmental permitting services
  • Sustainability consulting services
  • Project financing services

Key Competitors

We have identified the following organisations as being key competitors:

  • Centrica plc
  • British Gas
  • EDF Energy
  • SSE plc
  • Good Energy
  • E.ON
  • Npower
  • Ovo Energy
  • Scottish Power
  • Utilita Energy
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: These are the ultimate users of Blue Energy's products and services.

2. Employees: Blue Energy's employees are essential to its success, providing expertise, labour, and passion to carry out the company's business objectives.

3. Shareholders: Shareholders provide the necessary capital to fund the growth and development of Blue Energy's business.

4. Suppliers: Blue Energy's suppliers are critical for providing quality materials and services at a reasonable cost.

5. Partners: Partners provide access to additional resources, customers, or markets that can accelerate Blue Energy's growth.

6. Government: Governments provide regulations and incentives that can have a major impact on the success of Blue Energy's business.

7. Industry: Blue Energy's industry peers provide a competitive environment that shapes the company's strategy and direction.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Blue Energy Limited different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Blue Energy Limited and its position within the marketplace.

The value proposition for Blue Energy Limited is to provide a sustainable and affordable alternative to traditional energy sources. Blue Energy Limited plans to do this by using solar and wind power to generate electricity.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Experienced Team: Blue Energy Limited has a team of experienced professionals with extensive knowledge and experience in the energy industry. This enables them to provide customers with the highest level of expertise and customer service.

Low Cost of Operations: Blue Energy Limited has managed to keep its costs low and competitive, enabling them to offer competitive prices.

Innovative Solutions: Blue Energy Limited has developed innovative solutions to meet the needs of its customers. They offer a range of green energy options that are both cost effective and environmentally friendly.

Flexible Contracts: Blue Energy Limited offers flexible contracts to meet customer needs, and they are willing to work with customers to tailor the agreement to best suit their individual requirements.

Reliability: Blue Energy Limited provides reliable energy supply and has a good track record of delivering on their promises to customers.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Business customers
  • Industrial customers
  • Residential customers
  • Commercial customers
  • Government customers
  • Non-profit customers
  • Educational customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increasing Demand for Renewable Energy: The demand for renewable energy is increasing each year, as customers become more aware of the environmental and economic benefits of these sources. This could mean increased sales for Blue Energy Limited, as customers turn to renewable sources for their energy needs.

Advances in Technology: Advances in technology are making renewable sources of energy more efficient and cost-effective, allowing for more widespread adoption. This could mean increased demand for Blue Energy Limited's services, as customers look to take advantage of the new technology.

Changes in Government Policy: Government policies that encourage the use of renewable energy can have a major impact on Blue Energy Limited's business. Subsidies and other incentives can help make renewable energy more attractive to customers, and can be a major driver of sales.

Growing Awareness of Climate Change: As awareness of climate change grows, more people are likely to turn to renewable sources of energy in order to reduce their carbon footprint. Blue Energy Limited could benefit from this growing awareness, as customers look to make more environmentally conscious decisions.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Blue Energy Limited include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="BLU.AU" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Solar panel installation and maintenance services: Blue Energy Limited could offer professional installation and maintenance services for solar panels, helping customers to maximize their energy savings and efficiency.

Smart energy management software: Blue Energy Limited could develop a sophisticated software suite that allows customers to easily track and monitor their energy usage and make adjustments to optimize their energy consumption and costs.

Wind turbine installation and maintenance services: Blue Energy Limited could also offer professional installation and maintenance services for wind turbines, helping customers to maximize their renewable energy production.

Renewable energy financing services: Blue Energy Limited could provide financing services for customers who are looking to invest in renewable energy sources like solar and wind.

Energy efficiency consulting services: Blue Energy Limited could offer consulting services to help customers identify ways to reduce their energy consumption and costs.

Energy storage solutions: Blue Energy Limited could develop and offer innovative energy storage solutions, allowing customers to store excess energy produced from renewable sources and use it when needed.

Renewable energy education services: Blue Energy Limited could provide educational services to help customers better understand the benefits of renewable energy sources, as well as how to make the most of them.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Renewable Energy Companies: Solar, Wind, Hydro and Geothermal energy companies would have the most synergy with Blue Energy Limited.
2. Natural Gas Companies: Natural gas companies that specialise in providing gas to residential and commercial customers would also be a good fit for Blue Energy Limited.
3. Utilities: Utilities companies that provide electricity, natural gas, and water to customers would have the most synergy with Blue Energy Limited.
4. Oil and Gas Companies: Oil and gas companies that specialise in exploration, production, and refining of petroleum products would also be a good fit for Blue Energy Limited.
5. Technology Companies: Technology companies that specialise in developing energy-efficient products, such as LED lighting and smart thermostats, would also be a good fit for Blue Energy Limited.
6. Energy Storage Companies: Companies that specialise in energy storage solutions, such as batteries, would be a great fit for Blue Energy Limited.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
Porter's 5 forces is a framework used to analyse the competitive environment of a business. The framework takes into account five forces that can affect the profitability of a business:

1. The bargaining power of suppliers: This is the extent to which suppliers can influence the prices of inputs.

2. The bargaining power of buyers: This is the extent to which buyers can influence the prices of outputs.

3. The threat of new entrants: This is the extent to which new firms can enter the market and compete with existing firms.

4. The threat of substitute products: This is the extent to which substitute products can be used in place of the products offered by the firm.

5. The rivalry among existing firms: This is the extent to which existing firms compete with each other for market share.

In relation to Blue Energy Limited, the company scores relatively WELL in terms of Porter's 5 forces. The company has a strong competitive position in the market, with a diversified product range and a large customer base. The company's bargaining power is relatively strong, as it has a large market share and is a vertically integrated company. The company's supplier power is also relatively strong, as it has long-term contracts with major suppliers. The company's threat of new entrants is LOW, as the market is quite mature and there are HIGH barriers to entry. The company's threat of substitute products is also LOW, as there are no close substitutes for the company's products. However, the company's rivalry among existing firms is high, as there are many large competitors in the market.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Blue Energy Limited provides energy solutions to a range of customers, including residential, commercial and industrial customers.

Actors: Blue Energy Limited employs a range of people in various roles, including energy engineers, marketers, customer service representatives, finance professionals and IT professionals.

Transformation process: Blue Energy Limited provides energy solutions to its customers, by developing and deploying energy-efficient technologies and services. These services include energy monitoring, energy efficiency measures and renewable energy generation.

World view: Blue Energy Limited is committed to promoting sustainability through energy efficiency and renewable energy solutions. It believes that energy efficiency and renewable energy solutions can help to reduce the impacts of climate change and improve the quality of life of its customers.

Owners: Blue Energy Limited is owned by a group of private investors.

Environmental constraints: Blue Energy Limited must adhere to environmental regulations and guidelines set by local, state and federal governments. It must also comply with international treaties and agreements related to energy sustainability and climate change.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Blue Energy Limited business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Diversified energy portfolio: Blue Energy Limited has a diversified energy portfolio that includes oil and gas, renewable energy, and power generation. This diversification provides the company with a hedge against fluctuations in energy prices and demand.

2. Strong balance sheet: Blue Energy Limited has a strong balance sheet with low debt and ample cash reserves. This financial flexibility gives the company the ability to weather downturns and take advantage of opportunities when they arise.

3. Experienced management team: Blue Energy Limited is led by an experienced management team with a proven track record in the energy industry. This team is well-positioned to navigate the challenges and opportunities in the sector.

4. Operational excellence: Blue Energy Limited has a commitment to operational excellence, which has led to the company becoming a leader in the exploration and production of oil and gas. This operational excellence provides the company with a competitive advantage and positions it for long-term success.


Below is a list of opportunities we have identified for the business:

1. Increase Operational Efficiency: Blue Energy Limited should focus on increasing operational efficiency by streamlining processes, investing in new technologies and utilizing data to better understand customer needs. This will enable the company to reduce costs, increase productivity and create a competitive advantage.

2. Expand into New Markets: Blue Energy Limited should look for opportunities to expand into new markets, both domestically and internationally. This will help to increase revenue and diversify the company’s customer base.

3. Invest in Research and Development: Blue Energy Limited should invest in research and development to develop new products, services and technologies that can improve efficiency and help the company stay ahead of the competition.

4. Increase Customer Engagement: Blue Energy Limited should focus on increasing customer engagement by leveraging digital marketing and customer service strategies. This will help to build strong relationships with customers, increase brand loyalty and generate more sales.


Below is a list of the weaknesses we have identified for the business:

1. Lack of Diversification: Blue Energy is heavily reliant on the coal industry for its revenue and profit. This exposes the company to significant risks if the coal industry declines.

2. Limited Scale: Blue Energy is a relatively small company with limited resources. This limits its ability to compete against larger rivals and makes it more vulnerable to market fluctuations.

3. Dependence on China: A large portion of Blue Energy’s coal sales are to China. This exposes the company to risks if there is a slowdown in the Chinese economy.

4. High Debt Levels: Blue Energy has a high level of debt, which increases its financial risks. If the company is unable to generate sufficient cash flow to service its debt, it could default on its obligations.


Below is a list of the threats we have identified for the business:

1. Competition: Blue Energy Limited is facing increasing competition from rival energy companies, as they are gradually cutting into their market share. This could result in a significant decrease in their profits, as these companies are providing more competitive prices and better services.

2. Regulatory Uncertainty: The energy industry is highly regulated and any changes to the regulatory framework could have a significant impact on the operations of Blue Energy Limited. For example, the government could impose stricter emissions standards, making it more difficult for the company to stay compliant.

3. Technological Advancement: With the advancement of technology and the increasing popularity of renewable energy sources, Blue Energy Limited may be at risk of being left behind. This could lead to a decrease in market share as more customers are drawn towards the newer and more efficient sources of energy.

4. Cybersecurity: With the increasing reliance on digital systems, Blue Energy Limited is vulnerable to cyberattacks which could significantly disrupt their operations. This could lead to major financial losses and damage to their reputation.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Blue Energy Limited. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Blue Energy Limited, as well as areas where the company needs to improve its operations or strategy.
Company: Blue Energy Limited is a renewable energy provider focused on the production of sustainable and clean energy. Blue Energy Limited is dedicated to the adoption of green energy sources for the benefit of the environment and its customers.

Collaborators: Blue Energy Limited partners with a variety of organisations including energy suppliers, research institutions, and non-profits to develop and implement renewable energy solutions.

Customers: Blue Energy Limited’s customers are households, businesses, and organisations that want to reduce their carbon footprint and switch to renewable energy sources.

Competitors: Blue Energy Limited faces competition from other renewable energy providers in the market.

Content: Blue Energy Limited’s content is based on educating customers on renewable energy sources, informing them of their benefits, and showcasing their products and services. They also provide advice and resources on how customers can reduce their carbon footprint and switch to renewable energy sources.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Blue Energy Limited as having an innovation score of B3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Blue Energy Limited forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords

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