This (concise) 5C analysis examines the external and internal environment for Blinkx Plc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Blinkx Plc, as well as areas where the company needs to improve its operations or strategy.
Company: Blinkx Plc is a global digital media company that provides online video search, discovery, and distribution services. Founded in 2004, the company is headquartered in London and operates in the United States, Europe, Asia, and Australia.
Collaborators: Blinkx Plc has numerous strategic partnerships with companies such as Microsoft, AOL, Yahoo!, and Hulu. These partnerships enable the company to extend its reach and access content from a variety of sources.
Customers: Blinkx Plc’s customers are primarily consumers who use its search engine to discover and view online videos. The company also provides its services to businesses that use its platform to monetize their content and engage with audiences.
Competitors: Blinkx Plc’s main competitors are Google, YouTube, and Yahoo!. All three of these companies offer video search services, and many users prefer to use these platforms instead of Blinkx Plc’s services.
Content: Blinkx Plc provides access to a wide variety of content, including user-generated videos, news clips, music videos, sports clips, and movie trailers. The company also offers its own original content, such as its popular “Blinkx Beat” series.