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Blinkx Plc

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This study of Blinkx Plc is part of our examination of the top 10,000 companies around the globe. We strive to provide the latest information available by creating and updating it in a timely manner.

Only Premium members can have full access to this study on Blinkx Plc, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections.

We identify opportunities for new products or services, anticipate future market trends, and explore synergies between Blinkx Plc and other organisations, separate from the sections focused on analysis.

Company Description

Blinkx Plc is a British technology company headquartered in London, founded in 2004. Its main products and services focus on AI-powered video search and advertising, providing content discovery and monetization solutions for online publishers. They offer these services across various markets including media, entertainment, publishing, and advertising.

Industry Overview

Blinkx Plc operates in the global digital media industry, which is estimated to be worth $500 billion US Dollars. The industry employs millions of people around the world, with a significant number of employees based in the US, UK, India and China. The industry is highly competitive and constantly changing as new technologies and digital platforms emerge. It is also highly fragmented, with a large number of companies competing for market share.

Industry Classification

In terms of formal classification, Platform Executive has tagged Blinkx Plc as a business operating within the Media industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for using a search engine
Patent ID: US10566423
Date: 6/4/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10566422
Date: 6/4/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10566421
Date: 6/4/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10564885
Date: 6/4/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10564884
Date: 6/4/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10564883
Date: 6/4/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10564880
Date: 6/4/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10564687
Date: 5/28/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10563524
Date: 5/28/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10562219
Date: 5/28/2019

Patent Title: System and method for providing media-related search results
Patent ID: US10561898
Date: 5/21/2019

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Video search engine
  • Video advertising platform
  • Video content distribution
  • Video content monetization
  • Online video analytics
  • Video content recommendation
  • Video content curation
  • Video content discovery
  • Video content marketing
  • Video content management

Key Competitors

We have identified the following organisations as being key competitors:

  • Facebook
  • Google
  • Amazon
  • YouTube
  • Microsoft
  • Apple
  • Yahoo
  • AOL
  • Hulu
  • Baidu
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders: Blinkx Plc’s shareholders are the most important stakeholders as they own the company and are entitled to a return on their investment.

2. Employees: Employees are key stakeholders in Blinkx Plc as they are responsible for the day-to-day operations and execution of the company’s business model.

3. Customers: Customers are a key stakeholder in Blinkx Plc as they provide the revenue required to sustain the business.

4. Suppliers: Suppliers are important stakeholders in Blinkx Plc as they provide the raw materials and services that are essential to running the business.

5. Government: Government is an important stakeholder in Blinkx Plc as it provides the legal and regulatory framework within which the company operates.

6. Community: The local community is a key stakeholder in Blinkx Plc as it provides the labour force, infrastructure, and other services

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Blinkx Plc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Blinkx Plc and its position within the marketplace.

Blinkx is a global leader in artificial intelligence-powered customer service. We provide a simple, intuitive experience that automates the customer service process for businesses of all sizes. We enable businesses to focus on their core business and focus on their customers.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Proven Track Record: Blinkx Plc has a long history of success, with over 10 years of experience in the online video space and a proven business model.

Global Reach: Blinkx Plc has a global presence, with content partners and customers around the world.

Scalability: Blinkx Plc has the technology and resources to easily scale up its services to meet customer demand.

Innovative Advertising Platform: Blinkx Plc has developed a unique, innovative advertising platform that allows advertisers to target specific audiences and maximize their ROI.

Strong Partnerships: Blinkx Plc has developed strong partnerships with key players in the industry, including content partners and advertisers.

High Quality Content: Blinkx Plc has a large library of high quality content, ranging from professional videos to user-generated content.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Business customers
  • Retail customers
  • Corporate customers
  • Government customers
  • Educational customers
  • Healthcare customers
  • Nonprofit customers
  • Technology customers
  • Media customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Growing Demand for Video Content: As video streaming services become increasingly popular, Blinkx Plc will benefit from the growing demand for video content. This trend is expected to continue as more people access content on mobile devices, driving up demand for video content.

Increasing Competition: With the growing demand for video content, Blinkx Plc will face increasing competition from other providers. The company will need to be proactive in developing new products and services in order to stay competitive.

Social Media Platforms: Social media platforms such as Facebook, Twitter, and YouTube are becoming increasingly important for advertising and marketing. Blinkx Plc will need to stay up-to-date with the latest trends and technologies in order to remain competitive.

Emerging Technologies: Emerging technologies such as virtual and augmented reality are becoming increasingly popular, and Blinkx Plc will need to explore new ways to leverage these technologies in order to stay ahead of the competition. Additionally, the company should consider investing in new technologies as they become available in order to remain competitive.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Blinkx Plc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Social Media Management Services: Blinkx Plc could create a service to help manage social media accounts on behalf of businesses. This could include content creation, scheduling, and analytics.

Video Streaming Platform: Blinkx Plc could create a platform for streaming HD video content. This could include hosting, encoding, and monetization services.

Analytics Platform: Blinkx Plc could create an analytics platform to help businesses better understand their customer base and optimize their marketing efforts.

Search Engine optimisation Services: Blinkx Plc could create a service to help businesses optimize their websites for better visibility in search engines.

Video Editing Services: Blinkx Plc could create a service to help businesses edit their video content for better quality and engagement.

Online Advertising Services: Blinkx Plc could create a service to help businesses create and manage online advertising campaigns.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Google
2. Yahoo
3. Microsoft
4. Apple
5. Amazon
6. AOL
7. Facebook
8. Twitter
9. YouTube
10. Adobe

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Blinkx Plc are:

1. Bargaining power of buyers - HIGH

2. Bargaining power of suppliers - MEDIUM

3. Threat of new entrants - LOW

4. Threat of substitutes - HIGH

5. Competitive rivalry - MEDIUM

The company scores relatively WELL in relation to the Porters 5 forces.

The HIGH bargaining power of buyers means that the company must continually offer attractive prices and terms in order to maintain market share. The MEDIUM bargaining power of suppliers means that the company has some negotiating leverage, but not enough to significantly impact profitability. The LOW threat of new entrants and the HIGH threat of substitutes indicates that the market is relatively mature and Blinkx Plc has a good chance of maintaining its position. The MEDIUM level of competitive rivalry indicates that there are other companies competing for market share, but Blinkx Plc is in a good position to compete.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: The customers of Blinkx Plc are those who wish to access and use the company’s services, which include a video search engine, a web-based video platform, and a media player.

Actors: The actors involved in Blinkx Plc are the people who use the company’s services, the company’s employees, investors, and third-party content providers.

Transformation process: The transformation process of Blinkx Plc involves its services being used by customers to search for, access, and watch online video content. The company also provides a platform for third-party content providers to upload and monetise their content.

World view: The world view of Blinkx Plc is to provide its customers with an easy and convenient way to access online video content. The company also seeks to provide a platform for third-party content providers to monetise their content.

Owners: The owners of Blinkx Plc are its shareholders, who have invested in the company in order to benefit from its success.

Environmental constraints: Blinkx Plc is subject to the laws and regulations of the countries in which it operates, as well as the policies of the websites and content providers that it uses. Additionally, the company is subject to the demands of its customers and third-party content providers.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Blinkx Plc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Blinkx has a massive video index.

2. Blinkx has a unique video recognition technology.

3. Blinkx has a strong distribution network.

4. Blinkx has a good monetization model.


Below is a list of opportunities we have identified for the business:

1. Increase customer loyalty by providing incentives for long-term usage and referrals. Blinkx Plc could offer loyalty points and rewards for customers who use the platform for longer than three months or who refer their friends. This could help increase customer loyalty and retention.

2. Improve customer service. Blinkx Plc could invest in customer service training for their customer service representatives, as well as introduce automated customer support systems such as chatbots to reduce customer waiting times and improve customer satisfaction.

3. Expand and diversify their product range. Blinkx Plc could expand their range of products to include more streaming services and content, as well as introducing new features such as virtual reality capabilities and voice-controlled navigation.

4. Invest in marketing and advertising. Blinkx Plc could invest in marketing campaigns to increase brand awareness and reach more potential customers. This could include digital campaigns on social media platforms, as well as traditional print and television advertising.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: Blinkx has traditionally been a video search engine, but has expanded into other areas such as audio, images, and text over the past few years. This lack of focus has led to many missed opportunities and a general decline in the quality of its search results.

2. Technology: Blinkx’s technology is not as advanced as that of its competitors, and this has led to a decline in the quality of its search results.

3. Business model: Blinkx’s business model is based on selling advertising, but the company has been reluctant to embrace other revenue streams such as licensing its technology to other companies.

4. Management: Blinkx has been through a number of management changes in recent years, and this has led to a lack of direction and a decline in morale within the company.


Below is a list of the threats we have identified for the business:

1. Strategic Threat: Increased competition in the video search industry. Blinkx Plc has seen an increase in competition from companies such as Google and Yahoo, both of which offer video search services. This has made it difficult for Blinkx to differentiate itself in the market, and could potentially lead to a decrease in market share.

2. Operational Threat: High costs associated with developing and maintaining a video search platform. It costs Blinkx a significant amount of money to develop and maintain its platform, and this can create a financial burden for the company. Additionally, the cost of acquiring new customers and retaining existing ones is also high.

3. Strategic Threat: Difficulty in monetizing the video search platform. Although Blinkx has succeeded in creating a popular platform, it is still struggling to monetize it in a way that is profitable. This could lead to decreased revenue and profits for the company.

4. Operational Threat: Weak data security and privacy controls. Blinkx’s video search platform is vulnerable to data breaches and other security threats. If a security breach were to occur, it could lead to a loss of customer trust and data, as well as a potential lawsuit.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Blinkx Plc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Blinkx Plc, as well as areas where the company needs to improve its operations or strategy.
Company: Blinkx Plc is a global digital media company that provides online video search, discovery, and distribution services. Founded in 2004, the company is headquartered in London and operates in the United States, Europe, Asia, and Australia.

Collaborators: Blinkx Plc has numerous strategic partnerships with companies such as Microsoft, AOL, Yahoo!, and Hulu. These partnerships enable the company to extend its reach and access content from a variety of sources.

Customers: Blinkx Plc’s customers are primarily consumers who use its search engine to discover and view online videos. The company also provides its services to businesses that use its platform to monetize their content and engage with audiences.

Competitors: Blinkx Plc’s main competitors are Google, YouTube, and Yahoo!. All three of these companies offer video search services, and many users prefer to use these platforms instead of Blinkx Plc’s services.

Content: Blinkx Plc provides access to a wide variety of content, including user-generated videos, news clips, music videos, sports clips, and movie trailers. The company also offers its own original content, such as its popular “Blinkx Beat” series.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Blinkx Plc as having an innovation score of D2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Blinkx Plc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 18th April 2023

Industry Keywords