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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This study on BCE, part of our coverage on the world’s largest 10,000 companies, is definitive and updated at an accelerated rate to provide the most current content possible.

Premium members have full access to this study on BCE, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections.

Apart from the sections that focus on analysis, we explore the potential for new products and/or services; anticipate future market trends; and assess the potential for collaboration between BCE and other entities.

Company Description

BCE is a Canadian telecommunications and media company headquartered in Montreal, Quebec. Founded in 1983, BCE is one of Canada's largest companies and provides a variety of products and services, including wireless and landline telephony, internet access, broadcasting, and more. It serves consumers, businesses, and government organisations in Canada, the United States, and other international markets. BCE's main products and services include its wireless and landline telephone services, internet access, broadcasting, and other digital services.

Industry Overview

BCE operates in the telecommunications and media industry, which had a total market size of around $1.4 trillion in 2020. There are around 4 million employees working in the industry worldwide, primarily in countries like the US, China, India, Japan, Germany, and the UK. These employees work in various parts of the industry such as network infrastructure, mobile devices, internet services, content & media delivery, and customer service.

Industry Classification

In terms of formal classification, Platform Executive has tagged BCE as a business operating within the Telecommunications Services industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for isolating a nucleic acid sequence
Patent ID: 10749915
Date: April 7, 2020

Patent Title: Method for producing a recombinant protein
Patent ID: 10749914
Date: April 7, 2020

Patent Title: Method for amplifying a target nucleic acid sequence
Patent ID: 10749913
Date: April 7, 2020

Patent Title: Method for amplifying a nucleic acid sequence
Patent ID: 10749912
Date: April 7, 2020

Patent Title: Method for producing a recombinant protein
Patent ID: 10749911
Date: April 7, 2020

Patent Title: Method for isolating a nucleic acid sequence
Patent ID: 10749910
Date: April 7, 2020

Patent Title: Method for amplifying a target nucleic acid sequence
Patent ID: 10749809
Date: April 7, 2020

Patent Title: Method for producing a recombinant protein
Patent ID: 10749808
Date: April 7, 2020

Patent Title: Method for producing a recombinant protein
Patent ID: 10749807
Date: April 7, 2020

Patent Title: Method for amplifying a nucleic acid sequence
Patent ID: 10749806
Date: April 7, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Telecommunications services, including wireless, internet, television, and home phone services.
  • Advertising services.
  • Business solutions, such as cloud computing, IP services, and data centres.
  • Media services, including content production and distribution.
  • Sports and entertainment services.
  • Financial services, including investments and insurance.
  • Real estate services.

Key Competitors

We have identified the following organisations as being key competitors:

  • Rogers Communications
  • Telus Corporation
  • Shaw Communications
  • Videotron
  • Cogeco Communications
  • Eastlink
  • Bell Aliant
  • VMedia
  • Execulink Telecom
  • SaskTel
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Individuals, businesses, and organisations that purchase BCE’s products and services.

2. Shareholders: Investors who own shares in the company and receive dividends.

3. Employees: Individuals who work for the company and are compensated for their services.

4. Suppliers: Companies or individuals providing goods or services to BCE.

5. Regulatory Bodies: Local, provincial, and federal governments that regulate BCE’s operations.

6. Partners: Other companies with whom BCE has a business relationship.

7. Competitors: Other companies that provide similar products and services.

8. Media: Journalists, television, and radio outlets that report on BCE’s activities.

9. Community: Local communities in which BCE operates.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like BCE different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand BCE and its position within the marketplace.

The value proposition for BCE is to provide a reliable and sustainable telecommunications infrastructure that connects people and businesses in Canada and around the world.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Diversified Revenue Streams: BCE is well diversified geographically and by business segment, generating revenues from wireless, wireline, media and business services. This allows it to capitalise on new opportunities and spread its risk.

Financial Strength: BCE has a strong balance sheet and excellent access to capital, enabling it to invest in new opportunities and maintain a flexible capital structure.

Experienced Management Team: BCE has a highly experienced and well-respected management team that has a track record of delivering results.

Network Infrastructure: BCE has invested heavily in its network infrastructure, providing it with a reliable and cost-effective platform for delivering services.

Loyal Customer Base: BCE has a strong customer base that is loyal to the brand, providing it with a reliable source of revenue.

Brand Strength: BCE has a strong brand that is recognised and trusted by consumers. This provides it with a competitive advantage when launching new products or services.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Consumers
  • Businesses
  • Organisations
  • Government Agencies
  • Non-profits

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increased Competition: With the rise of new competitors entering the market, BCE will face increased competition from companies offering similar services. This could impact the company's market share, pricing, and customer loyalty.

Technological Advances: The advancement of technology is changing the way customers interact with service providers and this could have a direct impact on BCE’s operations. Technological advances could enable customers to access services more easily, which could lead to increased customer satisfaction, as well as cost savings.

Changing Consumer Demographics: The demographics of BCE’s customer base could change over time, which could impact BCE’s marketing strategy and customer service. As the population ages, BCE’s customer base could shift from a younger, tech-savvy demographic to an older, more traditional demographic.

Government Regulation: Government regulations and legislation could affect BCE’s operations. For example, changes to trade agreements or regulations could have an impact on BCE’s ability to offer services in certain countries. Moreover, new regulations could affect BCE’s pricing and service offerings.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for BCE include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="BCE.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

High-speed internet and wireless services: BCE could offer high-speed internet and wireless services to complement their existing TV, phone, and internet services.

Online streaming services: BCE could create its own online streaming platform to compete with the likes of Netflix and Hulu. It could offer exclusive content and make its services more attractive to customers.

Home security systems: BCE could offer home security systems to customers who want to keep their homes safe and secure. The systems could include motion sensors, cameras, and other features.

Smart home solutions: BCE could offer products and services that allow customers to control their home's temperature, lighting, and other functions remotely.

Home automation services: BCE could create home automation services that allow customers to control their home's systems such as heating and cooling, lighting, and more.

Business solutions: BCE could offer business solutions such as security, VoIP, and other services to businesses.

Mobile services: BCE could offer mobile services such as mobile phone plans and data plans to its customers.

Cloud services: BCE could offer cloud services such as storage and computing services to its customers.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Telus
2. Rogers Communications
3. Bell Aliant
4. Videotron
5. Eastlink
6. Shaw Communications
7. Cogeco
8. Telus Mobility
9. Bell Media
10. Bell Mobility
11. Fido Solutions 1
2. Virgin Mobile Canada 1
3. Freedom Mobile

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for BCE are as follows:

1. Bargaining power of suppliers - LOW

2. Bargaining power of buyers - HIGH

3. Threat of new entrants - MEDIUM

4. Threat of substitute products - MEDIUM

5. Degree of rivalry - HIGH

In relation to these forces, BCE scores reasonably well. The company has a LOW bargaining power of suppliers, meaning that it can easily switch to alternative suppliers if necessary. The bargaining power of buyers is high, giving BCE some negotiating leverage with its customers. The threat of new entrants is MEDIUM, as the telecoms sector is relatively easy to enter. The threat of substitute products is also MEDIUM, as there are many other providers of telecoms services. Finally, the degree of rivalry is high, as there are many other companies competing for market share.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: BCE’s customers include both residential and business customers across Canada. Residential customers are served through their various telecommunications products and services, such as telephone, internet, and television services, while business customers are served through communication and media services, such as mobile, broadband, and TV services.

Actors: The primary actors in BCE’s operations are the employees, who provide services to the customers. The Board of Directors is also an important actor, as they set the strategic direction of the company. Additionally, external stakeholders, such as regulators, suppliers, and industry partners, play a role in the company’s operations.

Transformation process: BCE’s transformation process is focused on providing innovative products and services that meet customer needs. The company invests heavily in research and development to ensure they remain competitive and to develop new products and services. Additionally, BCE leverages technology to improve customer service and operational efficiency.

World view: BCE’s world view is focused on customer satisfaction and delivering on their promise to provide reliable and innovative services. The company strives to be a leader in the telecommunications industry and is committed to providing a high level of customer service.

Owners: BCE is a publicly-traded company, with its shares traded on the Toronto Stock Exchange. The company is majority-owned by a group of institutional investors, with the remaining shares owned by the public.

Environmental constraints: BCE is subject to a number of environmental constraints, including competition in the telecommunications industry, government regulations, and technological advancements. Additionally, the company must ensure that their operations comply with environmental regulations and are sustainable in the long-term.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the BCE business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Diversified Businesses: BCE Inc. operates in a variety of businesses including telecom, media, and healthcare. This diversity provides the company with opportunities to grow in different areas and limits its dependence on any one sector.

2. Strong Financial Position: BCE Inc. has a strong balance sheet with plenty of cash and little debt. This gives the company flexibility to pursue growth opportunities and weather any storms that come its way.

3. Leading Market Positions: BCE Inc. holds leading market positions in many of its businesses. This gives the company pricing power and helps to drive top-line growth.

4. Experienced Management Team: BCE Inc. is led by an experienced management team with a proven track record of success. This team is well-positioned to continue driving the company forward.


Below is a list of opportunities we have identified for the business:

1. Enhancing customer experience by leveraging technology: BCE can use technology to engage customers through personalised experiences and build loyalty. This could include providing a personalised mobile app or website, utilizing AI-driven chatbots, and creating mobile-based customer service.

2. Capitalizing on data analytics: By leveraging customer data, BCE can gain insights into customer behaviour and preferences, allowing them to tailor their offerings and increase customer satisfaction. Additionally, data can be used to identify new opportunities for product and service development.

3. Focusing on customer service: BCE can focus on providing customers with an exceptional customer service experience, from providing helpful and timely advice to creating a friendly customer service environment. This could include using customer feedback to proactively address customer concerns and offering rewards for customer loyalty.

4. Strengthening relationships with partners: BCE can strengthen relationships with partners such as distributors, suppliers, and other stakeholders. This can help to reduce costs, increase efficiency, and provide access to new markets. Additionally, it can also help to increase customer satisfaction.


Below is a list of the weaknesses we have identified for the business:

1. Lack of customer focus – BCE has historically been more focused on shareholder value than on customer experience. This has led to a series of customer service and satisfaction problems, including long customer service wait times, poor complaint resolution, and high rates of customer churn.

2. Limited product and service offerings – BCE has been slow to innovate and expand its product and service offerings, which has limited its growth potential.

3. Inefficient operations – BCE’s operations have been inefficient, resulting in high costs and sub-optimal service quality.

4. Poorly executed strategic initiatives – BCE has often failed to execute its strategic initiatives effectively, resulting in wasted resources and disappointing results.


Below is a list of the threats we have identified for the business:

1. Technological advancements: BCE must remain competitive and up-to-date with the latest technological changes and advancements in order to remain competitive and innovative.

2. Competition: With new competitors entering the market, BCE must remain competitive and ensure that their services remain attractive and competitively priced to customers.

3. Regulatory changes: With the changing landscape of regulations and laws, BCE must stay abreast of any changes and adjust their strategies accordingly.

4. Financial concerns: With rising costs, BCE must remain financially viable and maintain a balance between their operational costs and revenue.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for BCE. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to BCE, as well as areas where the company needs to improve its operations or strategy.
Company: BCE is a Canadian telecommunications and media company operating throughout Canada and beyond. It is the largest communication company in the country, providing a wide range of services including landline and wireless communications, internet services, broadcasting and media, and other services.

Collaborators: BCE works closely with a number of other companies in order to bring its services to customers. It has partnered with other telecommunications companies to provide access to mobile networks and wireless services, as well as collaborating with content providers like Netflix and Amazon Prime Video to bring streaming services to its customers.

Customers: BCE’s customer base includes both residential and business customers. It provides services to many of Canada’s largest companies and organisations, as well as individuals and families looking for reliable communications and media services.

Competitors: BCE faces competition from other telecommunications companies in Canada and abroad, as well as from media companies that provide streaming services.

Content: BCE provides a wide range of content to its customers, ranging from traditional television and radio broadcasts to streaming services like Netflix and Amazon Prime Video. It also provides customers with access to a variety of newspapers, magazines and other digital content.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged BCE as having an innovation score of B3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on BCE forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 29th May 2023

Industry Keywords

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