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AutoNation Inc

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This comprehensive analysis of AutoNation Inc is an integral part of our research on the 10,000 biggest companies in the world. It is produced and refreshed on an expedited timeline to provide the most current data available.

Only Premium members have access to the full study on AutoNation Inc, which includes the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections.

We identify potential new products and services, forecast future market trends, and identify potential synergies between AutoNation Inc and other organisations, beyond the analysis-driven sections.

Company Description

AutoNation Inc., headquartered in Fort Lauderdale, Florida, was founded in 1996. The company is a leading automotive retailer in the United States, offering new and used vehicles, parts, and services. AutoNation Inc also provides automotive financing, insurance, and repair services to its customers across the United States. It serves a variety of markets, from individuals and families to commercial businesses.

Industry Overview

AutoNation Inc operates in the automotive retail sector and is the largest automotive retailer in the United States with over 300 locations. The total market size for automotive retail in the US is estimated to be $791 billion and the industry employs over 1 million people. AutoNation Inc is headquartered in the US but also has a presence in Canada, Brazil, and Mexico. The company employs over 25,000 people in the US and thousands more internationally.

Industry Classification

In terms of formal classification, Platform Executive has tagged AutoNation Inc as a business operating within the Automotive Parts industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and Apparatus for Automated Vehicle Valuation and Trade-in Offer Generation
Patent ID: 10,402,954
Date: March 12, 2019

Patent Title: System for Automated Vehicle Valuation and Trade-in Offer Generation
Patent ID: 10,367,878
Date: January 29, 2019

Patent Title: System and Method for Automated Vehicle Valuation and Trade-in Offer Generation
Patent ID: 10,364,936
Date: January 22, 2019

Patent Title: Automated Vehicle Valuation and Trade-in Offer Generation System
Patent ID: 10,364,925
Date: January 22, 2019

Patent Title: System and Method for Automated Vehicle Valuation and Trade-in Offer Generation
Patent ID: 10,364,924
Date: January 22, 2019

Patent Title: Automated Vehicle Valuation and Trade-in Offer Generation System
Patent ID: 10,364,923
Date: January 22, 2019

Patent Title: System and Method for Automated Vehicle Valuation and Trade-in Offer Generation
Patent ID: 10,364,922
Date: January 22, 2019

Patent Title: Automated Vehicle Valuation and Trade-in Offer Generation System
Patent ID: 10,364,921
Date: January 22, 2019

Patent Title: System and Method for Automated Vehicle Valuation and Trade-in Offer Generation
Patent ID: 10,364,920
Date: January 22, 2019

Patent Title: Automated Vehicle Valuation and Trade-in Offer Generation System
Patent ID: 10,364,919
Date: January 22, 2019

Patent Title: System and Method for Automated Vehicle Valuation and Trade-in Offer Generation
Patent ID: 10,364,918
Date: January 22, 2019

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • New and used cars
  • Vehicle financing and leasing
  • Auto repair and maintenance services
  • Auto parts and accessories
  • Car detailing
  • Vehicle registration and title services
  • Vehicle trade-in services
  • Online vehicle shopping

Key Competitors

We have identified the following organisations as being key competitors:

  • Lithia Motors Inc
  • Group 1 Automotive Inc
  • Penske Automotive Group Inc
  • Sonic Automotive Inc
  • CarMax Inc
  • Asbury Automotive Group Inc
  • Rush Enterprises Inc
  • Van Tuyl Group Inc
  • KAR Auction Services Inc
  • Berge Group Holdings Inc
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: AutoNation customers, including individual car buyers and businesses that purchase vehicles in bulk, are a key stakeholder.

2. Employees: AutoNation’s employees, including salespeople, mechanics, and administrative personnel, are a key stakeholder.

3. Suppliers: AutoNation relies on suppliers for parts and materials to repair and maintain vehicles.

4. Investors: AutoNation’s investors, including shareholders, are a key stakeholder.

5. Government: AutoNation is heavily regulated by the government, so they are a key stakeholder.

6. Community: AutoNation is often involved in charitable activities, so local communities are important stakeholders.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like AutoNation Inc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand AutoNation Inc and its position within the marketplace.

AutoNation Inc. provides a variety of automotive services, including new and used car sales, automotive financing, and automotive repair. The company's value proposition is to provide customers with a one-stop shop for all their automotive needs.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Unmatched Inventory: AutoNation has one of the largest inventories of vehicles in the US, with over 250,000 vehicles in its network of dealerships nationwide.

Experienced Staff: AutoNation’s sales staff is highly experienced and knowledgeable, providing customers with an unmatched level of customer service.

National Presence: AutoNation has a national presence with over 300 stores in 19 states, giving customers access to a vast selection of vehicles regardless of location.

Financial Services: AutoNation offers a variety of financial services, such as leasing and financing, making it easier for customers to purchase the vehicle of their choice.

Comprehensive Service: AutoNation’s service centers provide customers with a variety of service options, ranging from routine maintenance to major repairs.

Online Presence: AutoNation has a comprehensive online presence, providing customers with the ability to research, shop, and purchase vehicles online.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Private Customers
  • Fleet Customers
  • Commercial Customers
  • Government Customers
  • Military Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Shift to Electric Vehicles: The auto industry is transitioning from traditional combustion engine vehicles to electric vehicles. This shift could have a significant impact on AutoNation Inc, as new electric vehicle technologies offer improved performance, reduced emissions and increased fuel efficiency. AutoNation Inc will need to adapt their operations to support the new electric vehicle market, including investing in new technology and infrastructure, and training their staff on electric vehicles.

Growing Autonomous Vehicle Technology: Autonomous vehicle technology is advancing rapidly and could have a major impact on AutoNation Inc's business. Autonomous vehicles could reduce the need for human drivers, and lead to a decrease in vehicle ownership, meaning fewer customers for AutoNation Inc. However, if AutoNation Inc can adjust to these changing market trends, they could benefit from the new opportunities that autonomous vehicle technology presents.

Increasing Vehicle Prices: Vehicle prices are increasing due to a number of factors, such as tariffs, increased production costs and the growing demand for more advanced features and technology. AutoNation Inc will need to adjust to these changing market conditions in order to remain competitive and profitable.

Growing Demand for Luxury Vehicles: The demand for luxury vehicles is increasing due to a growing number of affluent consumers. AutoNation Inc will need to invest in luxury vehicles and services to meet this growing demand. Additionally, they should focus on providing an enhanced customer experience to support their luxury vehicle offerings.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for AutoNation Inc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AN.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Car Care Services: AutoNation Inc could offer car care services such as oil changes, tire rotations, brake inspections, and other routine maintenance services.

Car Parts: AutoNation Inc could create an online store for customers to be able to purchase car parts and accessories.

Financing Services: AutoNation Inc could offer financing services to assist customers with purchasing their vehicles.

Automotive Insurance: AutoNation Inc could offer automotive insurance services to help customers protect their vehicles.

Vehicle Delivery Services: AutoNation Inc could offer vehicle delivery services, allowing customers to have their vehicles delivered directly to their door.

Vehicle Leasing: AutoNation Inc could offer vehicle leasing services to customers who are interested in leasing a vehicle instead of buying.

Vehicle Trade-Ins: AutoNation Inc could offer vehicle trade-in services, allowing customers to trade in their old vehicle for a new one.

Car Wash Services: AutoNation Inc could offer car wash services, allowing customers to keep their vehicles looking clean and new.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. ExxonMobil Corporation - ExxonMobil is a leading provider of automotive fuels and lubricants, which could be beneficial to AutoNation Inc.
2. Ford Motor Company - Ford is one of the world's largest automakers, and AutoNation Inc is an automotive retail and service company.
3. Goodyear Tire & Rubber Company - Goodyear is the world's largest tire manufacturer, and AutoNation Inc offers tire sales and services.
4. Johnson & Johnson - Johnson & Johnson provides automotive aftermarket repair parts and services, which could be a great fit for AutoNation Inc.
5. Walmart - Walmart is the world's largest retailer and a major automotive parts supplier, and AutoNation Inc also sells automotive parts.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for AutoNation Inc are:

1. Supplier Power: LOW

2. Buyer Power: MEDIUM

3. Threat of Substitutes: LOW

4. Threat of New Entrants: LOW

5. Rivalry among existing firms: HIGH

AutoNation Inc scores relatively WELL in relation to the Porters 5 forces. The company has LOW supplier power, due to the large number of suppliers in the auto industry. The company has MEDIUM buyer power, as buyers are willing to switch to other brands if they can get a better deal. The company has LOW threat of substitutes, as there are no perfect substitutes for vehicles. The company has LOW threat of new entrants, as the auto industry is HIGHLY competitive and requires significant investment. The company has HIGH rivalry among existing firms, as there are many firms competing for market share.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers:AutoNation Inc's customers are individuals and businesses that are looking to purchase new and used cars and other automotive services such as maintenance and repairs.

Actors:The actors involved in AutoNation Inc's business include the company's employees, suppliers, and customers. The company's employees are responsible for providing automotive services, while suppliers provide the necessary parts and materials. The customers are the individuals and businesses that purchase the services and products offered by the company.

Transformation process:The transformation process for AutoNation Inc involves the provision of automotive services and products to its customers. This includes selling new and used vehicles as well as providing maintenance and repair services. The company also provides financing options for customers who are interested in purchasing vehicles.

World view:AutoNation Inc's world view is that it can provide a wide range of services and products to its customers and that it is committed to providing the highest quality of service and products. The company also strives to make sure that its customers are satisfied with their purchases and that they are offered the best value for their money.

Owners:The owners of AutoNation Inc are its shareholders who have invested in the company. The shareholders are responsible for ensuring that the company is managed in an effective and efficient manner.

Environmental constraints:AutoNation Inc must adhere to the laws and regulations that govern its industry in order to remain compliant. The company must also take into account any changes in the economic and political environment that may affect its operations. Additionally, AutoNation Inc must also take into consideration any environmental issues that may arise from its operations.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the AutoNation Inc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. AutoNation has a strong operational and strategic strength in its retail operations. The company has over 12,000 locations in the United States, which allows it to provide a comprehensive automotive experience to its customers.

2. AutoNation has a strong financial position. The company has a strong balance sheet, with assets totaling $127.2 billion as of September 30, 2017.

3. AutoNation has a strong brand name. The company has a strong reputation for providing high-quality service and products.

4. AutoNation has a strong technology platform. The company has a strong information technology infrastructure, which allows it to provide customers with a seamless experience when purchasing or leasing a car.


Below is a list of opportunities we have identified for the business:

1. Increase market share in the used vehicle market: AutoNation Inc. could focus on strengthening its presence in the used vehicle market. This could include expanding its current used vehicle inventory, offering more competitive financing options, and developing a strong digital marketing presence to reach more potential customers.

2. Enhance customer experience: AutoNation Inc. could focus on improving its customer experience by investing in digital technologies, such as a mobile app, to streamline service processes, as well as offering more personalised customer service options such as virtual sales consultations and personalised customer service support.

3. Expand service and parts offerings: AutoNation Inc. could focus on expanding its service and parts offerings to include more aftermarket parts and services. This could include increasing its inventory of parts, developing partnerships with other service providers, and offering more discounts and promotions to attract more customers.

4. Expand geographically: AutoNation Inc. could focus on expanding its geographic footprint by opening new locations in other cities and states. This could include opening new stores in areas with higher demand for vehicles, expanding its online presence to reach customers in other areas, and leveraging partnerships with other organisations to increase its presence in new markets.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on customer experience: AutoNation has been criticised for its focus on sales over customer experience, which has led to a high number of customer complaints.

2. Limited product offerings: AutoNation offers a limited selection of vehicles compared to its competitors, which limits its appeal to customers.

3. Lack of geographic diversity: AutoNation is primarily concentrated in the United States, which leaves it vulnerable to market fluctuations in that country.

4. High dependency on automotive industry: AutoNation is heavily dependent on the automotive industry, which makes it susceptible to economic downturns in that sector.


Below is a list of the threats we have identified for the business:

1. Increasing competition from other auto dealerships. AutoNation Inc. is facing strong competition from dealerships offering similar services such as price matching and financing options. This threatens AutoNation’s ability to maintain market share and profit margins.

2. Margin erosion from the rising cost of parts and labour. The cost of parts and labour has been steadily increasing due to inflation, labour shortages, and the increasing complexity of modern vehicles. This has resulted in a decrease in profit margins which threatens AutoNation’s ability to remain profitable.

3. Declining customer loyalty. AutoNation’s customer base is shrinking due to increased competition and the growing prevalence of online sellers. This creates a challenge in gaining customer loyalty, which is a key source of revenue for AutoNation.

4. Cybersecurity threats. Cybersecurity threats are becoming increasingly prevalent in the auto industry and can cause significant damage to AutoNation’s reputation and bottom line. The potential for data breaches and unauthorized access can lead to financial losses, customer data theft, and brand damage.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for AutoNation Inc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to AutoNation Inc, as well as areas where the company needs to improve its operations or strategy.
Company: AutoNation Inc. is the largest automotive retailer in the United States, providing a wide range of services such as new vehicle sales, used vehicle sales, vehicle service, and parts and accessories. It operates through 315 new vehicle franchises and 259 used vehicle stores in 17 states.

Collaborators: AutoNation Inc. works closely with automotive manufacturers to ensure that their vehicles meet customer expectations. The company also works closely with other automotive service providers, such as insurance companies, to offer customers the best options for their vehicles.

Customers: AutoNation Inc. is focused on providing a superior customer experience, both online and in-store. The company offers a wide range of services and products to meet the needs of their customers and provide a one-stop shop for all their automotive needs.

Competitors: AutoNation Inc. faces competition from other automotive retailers, such as CarMax and Penske Automotive Group, as well as online retailers, such as Amazon and eBay.

Content: AutoNation Inc. provides a range of content, including vehicle reviews, tips and advice, and special offers and promotions. The company also has an active presence on social media, with regular updates and engaging content.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged AutoNation Inc as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on AutoNation Inc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords

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