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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This research on Autoliv is part of our exploration into the world’s top 10,000 businesses. It is developed and upgraded on a frequent basis to guarantee the most current information available.

Premium members have full access to this study on Autoliv, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

Apart from the sections based on analysis, we identify potential products and/or services; predict future market trends; and speculate about possible collaborations between Autoliv and other organisations.

Company Description

Autoliv is a global leader in automotive safety systems, headquartered in Stockholm, Sweden. Founded in 1953, Autoliv provides products and services ranging from airbag electronics, steering wheels, seatbelts, and active safety systems such as night vision, radar and camera-based vision systems. Autoliv serves automotive OEMs and Tier 1 suppliers around the world, and its products are used in the majority of the cars and light trucks produced globally.

Industry Overview

Autoliv operates in the automotive safety equipment industry, which is estimated to be worth over $60 billion USD. The industry employs over 6 million people globally, with the majority located in North America, Europe, and Asia. Autoliv is one of the largest players in the industry, employing over 50,000 people at over 100 production sites located in 29 countries. Autoliv's products are used in cars, trucks, buses, and other vehicles around the world.

Industry Classification

In terms of formal classification, Platform Executive has tagged Autoliv as a business operating within the Automotive Parts industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and Apparatus for a Vehicle Sensor
Patent ID: 10,824,554
Date: 2020-12-01

Patent Title: Sensor System for a Vehicle
Patent ID: 10,824,553
Date: 2020-12-01

Patent Title: Method and Apparatus for a Vehicle Sensor
Patent ID: 10,822,743
Date: 2020-11-17

Patent Title: Method of Compensating for Angular Misalignment in a Vehicle Sensor
Patent ID: 10,822,742
Date: 2020-11-17

Patent Title: Method and Apparatus for a Sensor System for a Vehicle
Patent ID: 10,822,741
Date: 2020-11-17

Patent Title: Sensor System for a Vehicle
Patent ID: 10,822,740
Date: 2020-11-17

Patent Title: Method and Apparatus for a Sensor System for a Vehicle
Patent ID: 10,822,739
Date: 2020-11-17

Patent Title: Method and Apparatus for a Vehicle Sensor
Patent ID: 10,822,738
Date: 2020-11-17

Patent Title: Method and Apparatus for a Sensor System for a Vehicle
Patent ID: 10,822,737
Date: 2020-11-17

Patent Title: Vehicle Sensor
Patent ID: 10,822,736
Date: 2020-11-17

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Automotive safety products- airbags, seatbelts and steering wheels
  • Vehicle safety systems- adaptive cruise control, lane departure warning systems
  • Sensor technologies- radar, camera and vision sensor systems
  • Electronics- occupant classification, crash sensors and control units
  • Restraints- airbag inflators, crash sensors and seatbelt pretensioners
  • Electronics and software- advanced driver assistance systems (ADAS) and cockpit electronics
  • Safety testing services- crashworthiness testing, virtual crash testing and certification services

Key Competitors

We have identified the following organisations as being key competitors:

  • Takata Corporation
  • TRW Automotive
  • ZF Friedrichshafen
  • Delphi Automotive
  • Bosch Automotive
  • Continental AG
  • Magna International
  • Nippon Seiki Co Ltd
  • Denso Corporation
  • Toyoda Gosei Co Ltd
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Automobile manufacturers, vehicle fleets, and aftermarket customers

2. Suppliers: Raw material suppliers and component manufacturers

3. Employees: Autoliv personnel

4. Shareholders: Investors and stockholders

5. Governments: Local and federal government entities

6. Financial Institutions: Banks and other lenders

7. Competitors: Other automotive safety equipment manufacturers

8. Communities: Local neighbourhoods and organisations

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Autoliv different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Autoliv and its position within the marketplace.

The value proposition for Autoliv is to provide innovative and advanced automotive safety technology. This technology can help to improve driver safety and reduce the risk of accidents.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Global Presence: Autoliv has a vast global presence, with operations in 30 countries, which gives it an advantage in terms of being able to quickly respond to customers’ needs and access new markets.

High Quality Manufacturing: Autoliv is known for its high-quality manufacturing and safety standards, which gives it an edge over its competitors.

Innovative Product Development: Autoliv is at the forefront of automotive safety technology, and its products are constantly being improved and refined.

Technology Leadership: Autoliv has a strong technological advantage over its competitors, with its own patented technologies and processes.

Financial Strength: Autoliv has a strong financial position, which helps it to invest in research and development, and to remain competitive.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Automotive OEMs (Original Equipment Manufacturers)
  • Automotive Aftermarket Suppliers
  • Aerospace Customers
  • Military/Defense Customers
  • Industrial/Commercial Customers
  • Motorsport Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Autonomous Vehicle Technologies Autonomous vehicle technologies have the potential to revolutionize the automotive industry, and Autoliv will need to be prepared to adjust to the changing landscape. Autonomous vehicle technologies are expected to improve safety and reduce costs associated with driving, making them an attractive option for automakers. Autoliv will need to understand the impact of this technology and develop innovative products and services that can be used in self-driving vehicles.

Connected Vehicle Technologies Connected vehicle technologies enable vehicles to communicate with each other and the infrastructure around them. Autoliv will need to understand how these technologies can be used to improve safety, convenience, and efficiency. Autoliv will also need to develop products and services that can be used in vehicles with connected technologies.

Electric Vehicles The proliferation of electric vehicles is expected to have a significant impact on the automotive industry, and Autoliv will need to be prepared for this shift. Autoliv will need to develop products and services that can be used in electric vehicles and understand the implications of this technology on the automotive industry.

Mobility Solutions Mobility solutions are becoming increasingly popular, and Autoliv will need to understand how these technologies can be used to improve the customer experience. Autoliv will also need to develop products and services that can be used in mobility solutions, such as ride-hailing services and car-sharing apps.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Autoliv include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ALV.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Autonomous Vehicle Sensors: Autoliv could create advanced sensors for autonomous vehicles, such as LIDAR, radar, and cameras. These sensors would be used to detect objects in the vehicle's path and help the vehicle navigate safely.

Advanced Driver Assistance Systems (ADAS): Autoliv could develop ADAS technology to help drivers with a variety of tasks, such as lane departure warnings, adaptive cruise control, and automatic emergency braking.

Connected Vehicle Services: Autoliv could create connected vehicle services, such as vehicle-to-vehicle and vehicle-to-infrastructure communication, to help improve the safety and efficiency of transportation systems.

Vehicle Cybersecurity Solutions: Autoliv could develop cybersecurity solutions for connected vehicles, such as secure authentication, encryption, and data protection.

Vehicle Data Analytics: Autoliv could create analytics solutions to help vehicle owners and operators better understand how their vehicles are used and how they can improve their performance.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Bosch
2. Continental
3. Valeo
4. Delphi Automotive
5. Denso
6. ZF Friedrichshafen
7. Magna International
8. Hyundai Mobis
9. Aisin Seiki
10. Takata Corporation

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Autoliv are as follows:

1. Supplier Power: Autoliv has a strong bargaining power with its suppliers due to its large size and market share.

2. Customer Power: Autoliv has a strong bargaining power with its customers due to its large size and market share.

3. Threat of New Entrants: The threat of new entrants is LOW due to the HIGH barriers to entry in the automotive safety equipment industry.

4. Threat of Substitutes: The threat of substitutes is LOW due to the lack of substitutes for Autoliv's products.

5. Competitive Rivalry: The competitive rivalry is HIGH due to the large number of competitors in the automotive safety equipment industry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Autoliv's customers are the automotive industry, including car manufacturers, dealers, and end-user consumers.

Actors: The primary actors for Autoliv are their employees, suppliers, and customers. Autoliv also works closely with government agencies and regulators, as well as other stakeholders in the automotive industry.

Transformation process: Autoliv provides a wide range of products and services to the automotive industry, including airbags, seatbelts, steering wheels, and other safety products. Autoliv uses innovative engineering and manufacturing processes to create these products, and provides support and maintenance services to ensure their customers receive the highest quality products.

World view: Autoliv seeks to be a leader in the automotive safety industry, providing innovative and reliable products to enhance the safety of vehicles on the road. Autoliv also strives to be an ethical and socially responsible company, providing a safe working environment for its employees and supporting the communities in which it operates.

Owners: Autoliv is a publicly traded company with a number of shareholders, including institutional investors, private investors, and employees.

Environmental constraints: Autoliv must comply with a variety of regulations and standards from government agencies and industry organisations. Additionally, Autoliv must balance the needs of its customers, suppliers, and other stakeholders, as well as the demands of the environment.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Autoliv business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Autoliv is a global leader in the development and manufacture of automotive safety systems.

2. Autoliv has a diversified product portfolio that includes seatbelts, airbags, steering wheels, and other safety products.

3. Autoliv has a strong research and development capability, with over 1,000 engineers working on new product development.

4. Autoliv has a strong financial position, with a strong balance sheet and healthy cash flow.


Below is a list of opportunities we have identified for the business:

1. Increase investment in research and development: Autoliv should focus on increasing its investments in research and development in order to stay competitive in the automotive safety market, which is estimated to reach $64.5 billion by 202

3. This will allow Autoliv to improve its products and expand into other areas such as active safety, passive safety, and autonomous driving.

2. Increase focus on the Asia-Pacific market: Autoliv should increase its focus on the Asia-Pacific market, specifically China and India, which account for more than 50% of the global automotive safety market. This will allow Autoliv to tap into the growing demand for automotive safety products in these countries, as well as leverage their low manufacturing costs.

3. Expand into the electric vehicle market: Autoliv should explore new opportunities in the electric vehicle market, which is estimated to be worth $669 billion by 2030. This will allow Autoliv to stay ahead of the competition and capitalise on the shift towards electric vehicles.

4. Utilize predictive analytics: Autoliv should leverage predictive analytics to better understand customer needs and preferences. This will help Autoliv develop new products that meet customer demands and remain competitive in the automotive safety market. Additionally, predictive analytics will help Autoliv reduce costs and improve efficiency.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on emerging markets: Autoliv has a strong presence in developed markets such as Europe and North America, but has been slow to expand into high-growth markets such as Asia Pacific and Latin America. This has resulted in a missed opportunity to gain market share in these regions.

2. Product portfolio: Autoliv offers a wide range of products but lacks a clear focus. This has led to a complex and inefficient product range, with many products competing against each other.

3. Manufacturing footprint: Autoliv has a large manufacturing footprint, with over 60 plants around the world. This has led to high fixed costs and a inflexible manufacturing base.

4. Distribution network: Autoliv has a complex distribution network, with products shipped to over 100 countries. This has led to high shipping costs and slow delivery times.


Below is a list of the threats we have identified for the business:

1. Product innovation and technology: Autoliv's products need to remain competitive and up-to-date in order to stay ahead of the competition. Autoliv needs to continually invest in research and development to remain at the forefront of the industry.

2. Supply chain disruptions: Autoliv is reliant on a global supply chain to provide the components and materials necessary to produce its products. If any part of the supply chain is disrupted, Autoliv’s operations could be severely affected.

3. Currency fluctuations: Autoliv operates in multiple countries with different currencies. Fluctuations in the exchange rate can result in increased costs and decreased profits.

4. Talent recruitment and retention: Autoliv needs to invest in recruiting and retaining the best talent in order to maintain a competitive edge. If the company fails to attract and retain the best workers, its operations could be severely impacted.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Autoliv. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Autoliv, as well as areas where the company needs to improve its operations or strategy.
Company: Autoliv is a Swedish-American automotive safety technology company, headquartered in Stockholm and Torslanda, Sweden, with an additional presence in more than 30 countries worldwide. It is the world’s largest automotive safety supplier, with a wide range of advanced airbags, steering wheels, seat belts, and other safety products designed to protect drivers and passengers in the event of a crash.

Collaborators: Autoliv has a wide range of partners and collaborators, including major automakers such as Volkswagen, Ford, Toyota, BMW, and General Motors. It also works closely with suppliers, research institutes, and universities to develop cutting-edge safety technologies.

Customers: Autoliv’s primary customers are automotive manufacturers, as well as aftermarket suppliers. The company also provides safety solutions to the military, aerospace, and other transportation-related industries.

Competitors: Autoliv’s main competitors in the automotive safety industry include Takata, TRW Automotive, and Continental AG.

Content: Autoliv is an industry leader in the development and production of advanced airbags, seatbelts, steering wheels, and other automotive safety products. The company invests heavily in research and development to ensure that its products meet the highest safety standards and are constantly being improved. Autoliv also provides consulting services to automakers and other customers on safety-related issues.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Autoliv as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Autoliv forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 18th April 2023

Industry Keywords