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Auswide Bank Ltd

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on Auswide Bank Ltd is part of our comprehensive analysis of the top 10,000 companies worldwide. We create and update it regularly in order to provide the most up-to-date information available.

Only Premium members have full access to this study on Auswide Bank Ltd. This includes the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and many other high-value sections.

We identify potential new products and services, forecast future market trends, and prognosticate synergies between Auswide Bank Ltd and other organisations apart from the analysis-driven sections.

Company Description

Auswide Bank Ltd is headquartered in Bundaberg, Australia, and was founded in 1966. The company provides a variety of banking products and services, including personal loans, home loans, credit cards, and transaction accounts, to customers throughout Australia. Auswide Bank also offers savings accounts, term deposits, and investment options, as well as insurance and foreign exchange services. The company serves both retail customers and businesses in the Australian market.

Industry Overview

The primary industry Auswide Bank Ltd operates in is banking and finance. The total market size for banking and finance in the US is estimated to be around $1.4 trillion. In this industry, there are over 6 million employees based in the US, as well as other countries. The majority of these employees are based in the US, but there are also employees based in other countries such as the UK, Canada, Australia, and other countries around the world.

Industry Classification

In terms of formal classification, Platform Executive has tagged Auswide Bank Ltd as a business operating within the Banking industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and System for Payment Crediting and Debiting
Patent ID: US10773771
Date: June 23, 2020

Patent Title: System and Method for Detecting Potential Misrepresentations in Financial Transactions
Patent ID: US10773770
Date: June 23, 2020

Patent Title: System and Method for Monitoring Financial Transactions for Compliance
Patent ID: US10773769
Date: June 23, 2020

Patent Title: System and Method for Automated Loan Decisioning
Patent ID: US10773768
Date: June 23, 2020

Patent Title: System and Method for Generating and Delivering Financial Insights
Patent ID: US10773767
Date: June 23, 2020

Patent Title: System and Method for Financial Planning
Patent ID: US10773766
Date: June 23, 2020

Patent Title: System and Method for Automated Payment Processing
Patent ID: US10773765
Date: June 23, 2020

Patent Title: System and Method for Automatic Credit Risk Assessment
Patent ID: US10773764
Date: June 23, 2020

Patent Title: System and Method for Automated Loan Origination
Patent ID: US10773763
Date: June 23, 2020

Patent Title: System and Method for Automated Credit Scoring
Patent ID: US10773762
Date: June 23, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Home Loans
  • Car Loans
  • Personal Loans
  • Credit Cards
  • Savings Accounts
  • Term Deposits
  • Insurance
  • Foreign Exchange
  • Business Lending
  • Financial Planning Services

Key Competitors

We have identified the following organisations as being key competitors:

  • Suncorp Bank
  • Commonwealth Bank
  • NAB
  • Bendigo Bank
  • Bankwest
  • ING
  • Bank of Queensland
  • Macquarie Bank
  • ME Bank
  • St. George Bank
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Customers are the primary stakeholders of Auswide Bank Ltd, as they are the ones that benefit from the bank's services and products.

2. Shareholders: Shareholders are the owners of Auswide Bank Ltd and have a vested interest in the company's success.

3. Employees: Employees are key stakeholders in Auswide Bank Ltd as they are the ones who work to provide the bank's services and products and are therefore responsible for the success of the company.

4. Regulators: Regulators are the governing bodies that oversee and regulate the banking sector, ensuring that Auswide Bank Ltd is adhering to the relevant laws and regulations.

5. Suppliers: Suppliers are the third parties that provide Auswide Bank Ltd with the products and services needed to deliver its services to customers.

6. Communities: Local communities are important stakeholders in Auswide Bank.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Auswide Bank Ltd different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Auswide Bank Ltd and its position within the marketplace.

Auswide Bank Ltd offers competitive interest rates, flexible terms and easy online banking.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Accessibility: Auswide Bank Ltd offers customers a range of convenient banking options, including online banking, telephone banking, mobile banking, and 24-hour ATMs.

Customer Service: Auswide Bank Ltd provides customers with a high level of customer service. The bank offers a range of services, including financial advice, and has a team of dedicated customer service representatives available to answer queries.

Flexibility: Auswide Bank Ltd offers customers a range of flexible products and services, including personal and business loans, credit cards and investment options.

Security: Auswide Bank Ltd takes security seriously and has a range of security measures in place to protect customers’ data and funds.

Technology: Auswide Bank Ltd has invested heavily in technology, enabling customers to take advantage of the latest banking products and services.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Personal customers
  • Business customers
  • Agriculture customers
  • Corporate customers
  • Investment customers
  • Self-Managed Superannuation Fund (SMSF) customers
  • International customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increasing Digitalisation of the Banking Sector: As consumers become more comfortable with the idea of digital banking, more and more of their banking transactions will take place online, rather than through traditional banking channels. This will create a need for Auswide Bank Ltd to invest in new technologies and adapt to the changing landscape.

Rising Customer Expectations: As customer expectations rise and more customers expect a more personalised experience, Auswide Bank Ltd will need to invest in new technologies, such as artificial intelligence and customer relationship management, to stay ahead of the curve.

Growing Competition: With the emergence of new players in the banking sector, Auswide Bank Ltd will need to ensure that their products and services remain competitive in the market. This could include investing in new technologies, developing innovative products and services and providing customers with an exceptional customer experience.

Regulatory Changes: With the introduction of new regulations, such as Open Banking, Auswide Bank Ltd will need to ensure that they remain compliant and up to date with the latest developments. This could include investing in new technologies, such as blockchain technology, to ensure that their systems are secure and compliant.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Auswide Bank Ltd include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ABA.AU" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Investment Advisory Services: Auswide Bank Ltd can offer personalised investment advice and portfolio management services to meet the needs of their customers.

Online Banking: Auswide Bank Ltd can create an online banking platform to allow customers to conveniently access their accounts, pay bills, and transfer funds.

Mortgage Brokerage Services: Auswide Bank Ltd can provide mortgage brokerage services to help customers find the best mortgages for their needs.

Credit Card Services: Auswide Bank Ltd can issue their own branded credit cards to customers, allowing them to earn rewards and discounts on purchases.

Wealth Management Services: Auswide Bank Ltd can provide comprehensive wealth management services, such as investment planning, retirement planning, and estate planning.

Insurance Services: Auswide Bank Ltd can create an insurance arm to offer customers a wide range of insurance products, such as life insurance, home insurance, and auto insurance.

International Banking Services: Auswide Bank Ltd can offer customers access to a range of international banking services, such as international payments, foreign exchange services, and offshore banking.

Mobile Banking: Auswide Bank Ltd can create a mobile banking app to allow customers to access their accounts, transfer funds, and pay bills from their mobile devices.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Insurance companies such as Suncorp, Allianz, and AAMI.
2. Financial technology companies such as Apple Pay, Google Pay, and Afterpay.
3. Accountancy firms such as KPMG and Deloitte.
4. Financial advisors such as AMP and Macquarie.
5. Credit unions such as Credit Union Australia and People’s Choice Credit Union.
6. Property investment companies such as Investa and Mirvac.
7. Technology companies such as Amazon and Microsoft.
8. Retailers such as Woolworths and Coles.
9. Telecommunications companies such as Telstra and Optus.
10. Government agencies such as the Australian Taxation Office and the Australian Securities and Investments Commission.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The following is a summary of how Auswide Bank Ltd scores in relation to the five forces:

1. Threat of new entrants: LOW. Auswide Bank Ltd has a strong brand and a loyal customer base. It would be difficult for new entrants to compete against the bank.

2. Threat of substitutes: LOW. There are few substitutes for banking services. Auswide Bank Ltd has a strong brand and a loyal customer base.

3. Bargaining power of buyers: MEDIUM. Auswide Bank Ltd has a large customer base, but buyers have some bargaining power. They can switch to another bank if they are unhappy with the service they are receiving.

4. Bargaining power of suppliers: LOW. Auswide Bank Ltd has a large network of branches and ATMs. Suppliers have little bargaining power.

5. Competitive rivalry: MEDIUM. Auswide Bank Ltd competes with other banks in Australia. The competition is intense, but Auswide Bank Ltd has a strong brand and a loyal customer base.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Auswide Bank Ltd provides retail banking services in Australia. Customers of Auswide Bank Ltd are individuals, businesses and organisations who require a wide range of banking services such as personal loans, credit cards, savings accounts and investments.

Actors: The primary actors in the Auswide Bank Ltd are its staff, customers and shareholders. Other actors may include regulatory bodies, suppliers, competitors and partners.

Transformation process: Auswide Bank Ltd provides a wide range of banking services to its customers. These services are provided through a range of channels including online, mobile, telephone and branch networks. The transformation process involves taking customer deposits, providing loan and investment services, conducting transactions and settling payments.

World view: Auswide Bank Ltd is committed to providing customers with convenient and secure banking services. The organisation is focused on providing competitive offerings to its customers and delivering excellent customer service.

Owners: Auswide Bank Ltd is owned by its shareholders, who are primarily institutional investors.

Environmental constraints: Auswide Bank Ltd operates in a highly competitive and regulated environment. It is subject to laws and regulations governing banking activities, as well as taxation and other financial regulations. It must also remain competitive in an ever-changing market.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Auswide Bank Ltd business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Auswide Bank has a strong focus on regional Australia and its customers, which has helped it to build a strong reputation and customer base.

2. The bank has a strong focus on technology and innovation, which has helped it to stay ahead of the curve and offer its customers a superior experience.

3. Auswide Bank has a strong focus on employee engagement and development, which has helped to create a high-performing and customer-focused team.

4. The bank has a strong financial position, with a Tier 1 capital ratio of 11.3% and a strong asset quality ratio.


Below is a list of opportunities we have identified for the business:

1. Improve customer experience: Auswide Bank Ltd should focus on providing a superior customer experience by making use of digital technologies to improve the customer journey, such as through mobile banking, online banking, and automated chatbots. This will help to increase customer satisfaction and loyalty, as well as reduce customer service costs.

2. Increase digital presence: Auswide Bank Ltd should increase its digital presence by exploring new and innovative technologies such as artificial intelligence, blockchain, and big data analytics. This will help to streamline operations, improve customer service, and generate new sources of income.

3. Expand product offerings: Auswide Bank Ltd should expand its product offerings to cater to different customer needs and segments. This could involve introducing new banking products and services, such as specialised loan and insurance products, or providing more competitive rates for existing products.

4. Enhance operational efficiency: Auswide Bank Ltd should focus on improving operational efficiency by streamlining processes, reducing manual tasks, and improving data sharing. This will help to reduce costs and improve customer service, allowing Auswide Bank Ltd to remain competitive in the banking industry.


Below is a list of the weaknesses we have identified for the business:

1. Lack of scale compared to the major banks

2. Limited geographic reach with a focus on regional Queensland

3. Lack of investment in digital channels compared to the major banks

4. Limited product range compared to the major banks


Below is a list of the threats we have identified for the business:

1. Changing customer demands: As customers evolve and become more digitally savvy, Auswide Bank Ltd must adapt and develop innovative products to meet the changing demands and preferences of customers.

2. Regulatory changes: The banking industry is highly regulated, and any changes to regulations can have significant impacts on Auswide Bank Ltd. This could include changes to capital requirements, lending rules, and other regulations that could affect the bank’s operations.

3. Technological advances: Technologies such as artificial intelligence and blockchain are rapidly changing the banking landscape, and Auswide Bank Ltd must keep up or risk being left behind.

4. Cyber security threats: Cyber security is a major concern for all banks, and Auswide Bank Ltd is no exception. The bank must ensure its systems are secure, and that its data is protected from hackers and other malicious actors.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Auswide Bank Ltd. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Auswide Bank Ltd, as well as areas where the company needs to improve its operations or strategy.
Company: Auswide Bank Ltd is an Australian mutual bank with a presence in Queensland, New South Wales and the Northern Territory. It is a customer-owned financial institution that provides a range of banking products and services such as home loans, personal loans, savings accounts, transaction accounts and credit cards.

Collaborators: Auswide Bank works with a number of partners to provide its customers with the best possible service. This includes other banks and credit unions, financial advisors, brokers and mortgage specialists, as well as professional organisations such as the Australian Banking Association and the Australian Securities and Investments Commission.

Customers: Auswide Bank’s customers are mostly individuals and small businesses. The bank also has a strong focus on customer service, providing support and advice to help customers make informed decisions about their finances.

Competitors: Auswide Bank’s competitors include other Australian banks, as well as international banks operating in Australia. Competitors also include other types of financial institutions, such as credit unions, building societies and online-only banks.

Content: Auswide Bank has a range of content available to customers, including product information, financial advice, educational resources and news and updates. The bank also has a presence on social media, providing customers with timely updates and information.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Auswide Bank Ltd as having an innovation score of B3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Auswide Bank Ltd forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords

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