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AusNet Services

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisAusNet Services


This study on AusNet Services is part of our coverage of the world’s top 10,000 companies. It is constantly updated to provide the latest information available.

Premium members can access the full study on AusNet Services, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

In addition to the analysis-driven sections, we look into potential new products and/or services, anticipate future market trends, and consider possible collaborations between AusNet Services and other organisations.

Company Description

AusNet Services is a leading energy delivery service provider headquartered in Melbourne, Australia. Founded in 2000, AusNet Services provides electricity, gas, and water services to both residential and commercial customers. Its main products and services include network, energy, and retail services. AusNet Services currently serves customers in Victoria, Australia, as well as parts of New South Wales, South Australia, and Tasmania.

Industry Overview

AusNet Services operates in the energy and utilities sector, which is worth an estimated $2.2 trillion globally in 2020. This sector employs more than 12 million people and spans across various countries such as the United States, Australia, Canada, China, and India. AusNet Services is a leading provider of electricity, gas and water services in Australia, and is part of the larger energy and utilities industry.

Industry Classification

In terms of formal classification, Platform Executive has tagged AusNet Services as a business operating within the Utilities industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and Apparatus for Regulating Voltage
Patent ID: US10759532
Date: August 18, 2020

Patent Title: Method and Apparatus for Controlling Loads
Patent ID: US10745310
Date: August 4, 2020

Patent Title: Method and Apparatus for Controlling Network Elements
Patent ID: US10745309
Date: August 4, 2020

Patent Title: Apparatus and Method for Controlled and Automated Voltage Regulation
Patent ID: US10741841
Date: July 28, 2020

Patent Title: Method and Apparatus for Regulating Voltage
Patent ID: US10736490
Date: July 21, 2020

Patent Title: Management of a Network Control System
Patent ID: US10734194
Date: July 21, 2020

Patent Title: Method and Apparatus for Determining Network Parameters
Patent ID: US10734193
Date: July 21, 2020

Patent Title: Method and Apparatus for Monitoring Network Conditions
Patent ID: US10734192
Date: July 21, 2020

Patent Title: System and Method for Distributing Network Resources
Patent ID: US10707277
Date: June 30, 2020

Patent Title: Network Management System
Patent ID: US10707274
Date: June 30, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Electricity network services
  • Gas network services
  • Renewable energy solutions
  • Electricity retail services
  • Asset management services
  • Business solutions
  • Network construction and maintenance
  • Metering services
  • Data and communications services
  • Network monitoring and control services

Key Competitors

We have identified the following organisations as being key competitors:

  • United Energy
  • Jemena
  • Powercor Australia
  • CitiPower
  • SP AusNet
  • ActewAGL
  • Western Power
  • EnergyAustralia
  • Endeavour Energy
  • Origin Energy
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: including households, businesses and other end-users who purchase electricity and gas services from AusNet Services.

2. Shareholders: including institutional and retail investors who have invested in AusNet Services' share capital.

3. Employees: including permanent, casual and contract staff who work for AusNet Services in a variety of roles.

4. Regulators: including state and federal authorities who set and enforce energy industry laws and regulations.

5. Suppliers: including vendors and contractors who provide goods and services to AusNet Services.

6. Communities: including local residents and stakeholders affected by AusNet Services' operations.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like AusNet Services different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand AusNet Services and its position within the marketplace.

AusNet Services provides quality broadband services to homes and businesses in Australia. We offer a wide range of broadband services, including fibre to the node, fibre to the curb, and cable. We also offer ADSL, VDSL, and HFC services. We offer a variety of broadband plans and bundles, as well as a range of extras, such as home phone and TV services. Our aim is to provide our customers with the best broadband services possible.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Proven Track Record: AusNet Services has a proven track record as an energy infrastructure provider, with 25 years of experience in the industry and a long-standing commitment to delivering reliable, high-quality services to customers.

Innovative Solutions: AusNet Services is committed to developing innovative solutions to meet the changing needs of customers. This includes providing flexible and tailored solutions to meet individual customer requirements.

Technology: AusNet Services has developed a range of sophisticated technologies that enable the efficient delivery of energy services. This includes advanced metering infrastructure, automated systems and cutting-edge analytics to support the most complex energy demands.

Energy Solutions: AusNet Services has a wide range of energy solutions for businesses, including energy efficiency programs, renewable energy initiatives and energy storage solutions.

Customer Service: AusNet Services is committed to providing excellent customer service, with a focus on responsiveness and transparency when interacting with customers.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Residential customers
  • Small business customers
  • Large business customers
  • Agricultural customers
  • Industrial customers
  • Government customers
  • Community customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increased Renewable Energy Sources: As the global trend towards renewable energy sources continues to grow, AusNet Services will need to adjust their approach to the energy market. This could mean an increase in investments in renewable energy sources such as solar and wind, as well as technological advancements in the storage and use of renewable energy.

Growing Smart Grid Technology: Smart grid technology is becoming increasingly popular, allowing customers to have more control over their energy usage and costs. AusNet Services will have to keep up with the latest technology to ensure they remain competitive in the market.

Emphasis on Energy Efficiency: Energy efficiency is becoming increasingly important as customers are looking for ways to reduce their energy bills. AusNet Services will need to invest in energy efficiency initiatives to remain competitive and meet customer demands.

Growing Demand for Distributed Energy Resources: Customers are increasingly interested in sources of energy that are produced closer to their homes or businesses, such as rooftop solar or microgrids. AusNet Services will need to invest in these technologies to meet customer demands and remain competitive in the market.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for AusNet Services include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Data analytics services: AusNet Services could offer data analytics services to help customers better understand their energy usage and make informed decisions about their energy consumption.

Solar energy systems: AusNet Services could offer solar energy systems to help customers reduce their energy costs and reduce their carbon footprint.

Smart energy management systems: AusNet Services could offer smart energy management systems to help customers monitor and manage their energy usage in real time.

Energy efficiency audits: AusNet Services could offer energy efficiency audits to help customers identify ways to reduce their energy consumption and costs.

Online energy education: AusNet Services could offer online energy education to help customers understand the basics of energy usage and how to save on their energy bills.

Energy storage solutions: AusNet Services could offer energy storage solutions to help customers store and manage their energy more effectively.

Renewable energy systems: AusNet Services could offer renewable energy systems to help customers transition to a more sustainable energy source.

Demand response programs: AusNet Services could offer demand response programs to help customers reduce their energy usage during peak times.

Home energy monitoring systems: AusNet Services could offer home energy monitoring systems to help customers track and manage their energy usage in real time.

Electric vehicle charging stations: AusNet Services could offer electric vehicle charging stations to help customers charge their electric vehicles.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Victorian Government
2. Utilities providers (water, gas, electricity)
3. Energy retailers
4. Technology and software providers
5. Infrastructure and construction companies
6. Telecommunications companies
7. Property developers
8. Financial institutions
9. Professional services firms
10. Environmental services companies

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The five forces are:

1. Threat of new entrants: The threat of new entrants is LOW. There are significant barriers to entry, such as the need for large scale infrastructure and regulatory approval.

2. Threat of substitute products: The threat of substitute products is LOW. There are no close substitutes for the company's products and services.

3. Bargaining power of buyers: The bargaining power of buyers is LOW. The company has a monopoly in the markets it serves.

4. Bargaining power of suppliers: The bargaining power of suppliers is MEDIUM. The company has a few key suppliers, but there are other potential suppliers.

5. Competitive rivalry: The competitive rivalry is LOW. The company has a monopoly in the markets it serves.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: AusNet Services offers a range of energy services to customers including electricity, gas and solar power. Their customers include residential, commercial, industrial and agricultural customers, as well as other energy retailers.

Actors: AusNet Services employs a range of people in different roles, including customer service representatives, engineers, technicians and support staff. Other stakeholders include the government, regulators and industry bodies.

Transformation process: AusNet Services provides energy services to customers across Victoria by delivering reliable and sustainable electricity, gas and solar power. They strive to deliver cost-effective and efficient services to their customers.

World view: AusNet Services’ mission is to provide reliable, safe and sustainable energy to their customers. They are committed to providing the best possible energy services to their customers and to helping create a cleaner and greener future.

Owners: AusNet Services is owned by a consortium of investors, including Mitsubishi Corporation, Cheung Kong Infrastructure and Marubeni Corporation.

Environmental constraints: AusNet Services is committed to reducing their environmental impact and complying with all environmental regulations. They are focused on reducing their carbon footprint and implementing sustainable practices throughout their operations.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the AusNet Services business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. AusNet Services has a diversified energy business, with a focus on electricity networks and gas distribution.

2. The company has a strong balance sheet and a AAA credit rating.

3. AusNet Services is one of the largest energy infrastructure companies in Australia.

4. The company has a strong commitment to safety and environmental stewardship.


Below is a list of opportunities we have identified for the business:

1. Increase network reliability: AusNet Services should focus on increasing the reliability of its network infrastructure in order to meet the growing demands of customers. This could be achieved by investing in new technologies such as advanced metering, smart grids and energy storage systems. Additionally, the company should prioritise maintenance and upgrades of existing infrastructure in order to prevent outages.

2. Expand customer base: AusNet Services should focus on expanding its customer base by offering innovative services that address customer needs. This could include cloud-based services, data analytics, and energy-related services such as demand response and energy efficiency programs.

3. Diversify energy sources: AusNet Services should diversify the energy sources in its portfolio in order to reduce its dependence on traditional sources of energy such as coal, oil, and natural gas. This could include investing in renewable energy sources such as solar, wind, and hydro.

4. Improve operational efficiency: AusNet Services should focus on improving operational efficiency by implementing new technologies such as automation and artificial intelligence. This could help reduce operational costs and improve customer experience by providing faster and more reliable services. Additionally, the company should focus on training employees to become more adept in using such technologies.


Below is a list of the weaknesses we have identified for the business:

1. Lack of clear strategic direction: AusNet Services does not have a clear strategic direction, which has led to confusion and stagnation within the company.

2. Operational inefficiencies: AusNet Services has been plagued by operational inefficiencies, which have led to higher costs and lower levels of service.

3. Poor customer service: AusNet Services has been criticised for its poor customer service, which has led to customers switching to other providers.

4. Financial problems: AusNet Services has been hit by a number of financial problems, which have led to concerns about its future viability.


Below is a list of the threats we have identified for the business:

1. Cybersecurity Threats: AusNet Services is exposed to the risk of cyber-attacks from malicious actors, leading to serious data loss, financial loss, and disruption of operations.

2. Natural Disasters: AusNet Services is vulnerable to natural disasters such as floods, fires, earthquakes, and storms. These disasters can cause extensive damage to the company’s infrastructure and operations, resulting in costly repairs and lost revenue.

3. Market Competition: AusNet Services is facing intense competition from other energy companies in the market. This can lead to decreased revenue and market share, as well as decreased customer loyalty.

4. Regulatory Changes: AusNet Services is subject to government regulations and policies. Changes in these policies can significantly impact the company’s operations, such as changes in pricing models or new environmental regulations. This can result in increased costs and a decrease in profitability.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for AusNet Services. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to AusNet Services, as well as areas where the company needs to improve its operations or strategy.
Company: AusNet Services is an energy provider that manages the electricity and gas networks of Victoria. They strive to provide a safe and reliable energy network that serves the needs of their customers.

Collaborators: AusNet Services works with a range of partners and stakeholders, including energy retailers, government bodies, and industry associations. They also collaborate with other energy providers on projects that focus on improving the energy network and reducing energy costs.

Customers: AusNet Services’ customers are primarily residential and commercial electricity and gas users in Victoria. They aim to meet their customer’s needs by providing reliable and affordable energy services.

Competitors: AusNet Services faces competition from other energy providers in the region, including Energy Australia and Origin Energy.

Content: AusNet Services provides customers with information about their energy network, energy efficiency, and other related topics. They also provide customers with tools and resources to help them save energy and reduce their energy costs. They also produce educational materials to help customers better understand their energy use and how to use energy more efficiently.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged AusNet Services as having an innovation score of D3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on AusNet Services forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords