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Arcimoto Inc

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This study on Arcimoto Inc is part of our analysis of the top 10,000 companies globally. We create and update it on a regular basis so the content is always up to date.

Premium members have full access to this study on Arcimoto Inc, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We identify potential new products and services, forecast future market trends, and anticipate synergies between Arcimoto Inc and other organisations, all separate from the analysis-driven sections.

Company Description

Arcimoto Inc is a technology company based in Eugene, Oregon, founded in 2007. The company develops and manufactures electric vehicles, including three-wheeled electric vehicles and electric bicycles. Arcimoto's products and services are designed to meet the needs of consumers in both urban and rural markets. The company's mission is to accelerate the transition to a sustainable future through the mass adoption of fun, affordable, and practical electric vehicles for everyday life.

Industry Overview

The primary industry Arcimoto Inc operates in is the electric vehicle (EV) industry. This industry is estimated to be worth over $100 billion USD globally and employs over 500,000 people across the world, with the highest concentration of employees in China, the United States, and Japan. Arcimoto Inc is a leading manufacturer of electric vehicles, and its products are sold in over 40 countries.

Industry Classification

In terms of formal classification, Platform Executive has tagged Arcimoto Inc as a business operating within the Automotive Manufacturers industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for controlling an electric vehicle
Patent ID: 10,838,633
Date: October 20, 2020.

Patent Title: Front suspension system for electric vehicles
Patent ID: 10,838,632
Date: October 20, 2020.

Patent Title: Motorcycle-style electric vehicle
Patent ID: 10,838,631
Date: October 20, 2020.

Patent Title: Vehicle with front-wheel drive and independent rear-wheel drive
Patent ID: 10,838,630
Date: October 20, 2020.

Patent Title: Vehicle with differential transmission
Patent ID: 10,838,629
Date: October 20, 2020.

Patent Title: Vehicle with powertrain including two electric motors
Patent ID: 10,838,628
Date: October 20, 2020.

Patent Title: Modular vehicle drivetrain
Patent ID: 10,838,627
Date: October 20, 2020.

Patent Title: Electric vehicle with powertrain layout
Patent ID: 10,838,626
Date: October 20, 2020.

Patent Title: Electric vehicle platform
Patent ID: 10,838,625
Date: October 20, 2020.

Patent Title: Electric vehicle platform with motor
Patent ID: 10,838,624
Date: October 20, 2020.

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • FUV: Fun Utility Vehicle
  • SRK: Sport Roadster Kit
  • Rapid Responder
  • Delivery Vehicle
  • Rapid Charger
  • Connected Fleet Solutions
  • Vehicle Financing
  • Arcimoto App
  • Vehicle Accessories
  • Driving Gear

Key Competitors

We have identified the following organisations as being key competitors:

  • Polaris Industries Inc
  • Tesla Motors Inc
  • NIO Inc
  • Ford Motor Company
  • Volkswagen Group
  • Honda Motor Co Ltd
  • Toyota Motor Corporation
  • BMW Group
  • General Motors Company
  • Nissan Motor Company Ltd
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Arcimoto’s customers are those who purchase their electric vehicles and accessories.

2. Investors: Arcimoto’s investors provide the capital necessary for the company to develop and manufacture its products.

3. Suppliers: Arcimoto’s suppliers provide the components and materials necessary for the production of their vehicles and accessories.

4. Employees: Arcimoto’s employees design, develop, and market its products.

5. Regulatory Agencies: Arcimoto is subject to regulations set by the government, including vehicle safety standards, emissions requirements, and other environmental regulations.

6. Competitors: Arcimoto’s competitors are those companies that produce, market, and sell similar electric vehicles and accessories.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Arcimoto Inc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Arcimoto Inc and its position within the marketplace.

Arcimoto is a company that designs, manufactures, and sells electric vehicles. The company offers a variety of electric vehicles, including the Arcimoto A2, Arcimoto A3, Arcimoto A4, and Arcimoto MX. The Arcimoto A2 is an electric vehicle that is designed for off-road use. The Arcimoto A3 is an electric vehicle that is designed for urban use. The Arcimoto A4 is an electric vehicle that is designed for both off-road and urban use. The Arcimoto MX is an electric vehicle that is designed for off-road use only.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Innovative Design: Arcimoto’s electric vehicles feature a revolutionary design that provides a more efficient and cost-effective alternative to traditional cars. The vehicles are lightweight, allowing them to be more energy efficient, and they feature a unique three-wheeled design that helps to increase stability and safety.

Low Operating Cost: Arcimoto’s electric vehicles require minimal maintenance and have a low cost of ownership, making them a highly attractive option for commuters.

Eco-Friendly: Arcimoto’s vehicles are 100% electric, meaning they produce zero emissions and are therefore much more environmentally friendly than traditional cars.

User-Friendly: Arcimoto’s vehicles are designed with the user in mind, featuring intuitive controls and a comfortable driving experience.

Sustainable Business Model: Arcimoto’s business model is based on the idea of shared ownership, meaning that users can rent the vehicles for short periods of time, reducing the overall cost and carbon footprint of car ownership.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Commuters
  • Recreational Riders
  • Business and Corporate Users
  • Public and Private Fleet Operators
  • Environmentalists
  • Collectors and Enthusiasts
  • Adventurers
  • Technophiles
  • Safety-Conscious Riders
  • Cost-Conscious Buyers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Growing Electric Vehicle Market: The global electric vehicle market is projected to reach $802.81 billion by 2030, growing at a CAGR of 8.2% from 2020 to 2030. This increasing demand for electric vehicles will benefit Arcimoto, as their primary product is the electric three-wheel vehicle, the FUV. Arcimoto will be able to capitalise on this increased demand, as they are well positioned to take advantage of the growth in electric vehicles.

Autonomous Vehicle Technology: Autonomous vehicle technology is becoming increasingly popular, as companies like Tesla, Waymo, and Uber are investing heavily in the technology. Arcimoto has the potential to benefit from this trend, as they are working on developing an autonomous version of the FUV. If successful, Arcimoto will be able to capitalise on this growing trend and gain a competitive advantage in the market.

Ride-Sharing: Ride-sharing has become increasingly popular in recent years, as companies like Uber and Lyft have taken advantage of the trend. Arcimoto may be able to capitalise on this trend, as their FUV could be used as a ride-sharing vehicle. This could help Arcimoto expand their customer base and increase their sales.

Connected Vehicle Technology: Connected vehicle technology is becoming increasingly popular, as vehicles are beginning to be equipped with sensors, cameras, and other connected devices. Arcimoto could benefit from this trend, as they could use connected vehicle technology to improve the safety, reliability, and performance of their FUV. This could help Arcimoto gain a competitive advantage in the market.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Arcimoto Inc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="FUV.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Arcimoto Inc Rentals: Arcimoto Inc could create a rental service that allows customers to rent their vehicles on a short-term or long-term basis. This would give customers the flexibility to access an Arcimoto vehicle for their needs without the commitment of purchasing one.

Arcimoto Inc Service Centers: Arcimoto Inc could create service centers to provide maintenance and customer support services. This would give customers the peace of mind that their vehicles are being well taken care of and that they have access to quality customer service.

Arcimoto Inc Accessories: Arcimoto Inc could create an array of accessories to customize their vehicles. This could include items such as custom paint jobs, decals, and performance parts.

Arcimoto Inc App: Arcimoto Inc could create an app to help customers track their vehicles and schedule maintenance. This app could also be used to connect with other Arcimoto drivers, find nearby charging stations, and access exclusive deals.

Arcimoto Inc Insurance: Arcimoto Inc could offer insurance policies to customers to help protect them in the event of an accident or theft. This would give customers peace of mind and make Arcimoto Inc an even more attractive option.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Car-sharing companies such as Zipcar, Car2Go, and ReachNow.
2. Electric vehicle manufacturers such as Tesla, Nissan, and BMW.
3. Ride-sharing companies such as Uber, Lyft, and Via.
4. Autonomous vehicle companies such as Waymo and Cruise.
5. Bike-sharing companies such as Lime and Ofo.
6. Public transportation providers such as Amtrak and Greyhound.
7. Urban planning organisations such as the National Association of City Transportation Officials (NACTO).
8. Smart city infrastructure companies such as Cisco and Siemens.
9. Sustainable energy companies such as SolarCity and Sunrun.
10. Smart parking solutions companies such as ParkWhiz and SpotHero.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
Porter's 5 forces for Arcimoto Inc are as follows:

1. Threat of new entrants: LOW

2. Bargaining power of suppliers: MEDIUM

3. Bargaining power of buyers: MEDIUM

4. Threat of substitute products: HIGH

5. Intensity of competitive rivalry: HIGH

In relation to these forces, Arcimoto Inc scores relatively well. The company has a LOW threat of new entrants, due to the HIGH barriers to entry in the electric vehicle market. The company has a MEDIUM bargaining power of suppliers, as there are a number of suppliers of electric vehicle components. The company has a MEDIUM bargaining power of buyers, as electric vehicles are still a niche market. The company has a HIGH threat of substitute products, as there are a number of alternative transportation options available. The company has a HIGH intensity of competitive rivalry, as there are a number of other companies competing in the electric vehicle market.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Arcimoto Inc’s customers are individuals or businesses looking for a cost-effective, environmentally friendly, three-wheeled electric vehicle. They are looking to find a vehicle that is fun to drive, practical for daily use, and affordable.

The actors in this system include the customers, the research and development team, the manufacturing and assembly team, the sales team, the marketing team, and the customer service team.

Transformation process:
The transformation process begins with the research and development team creating new and innovative ideas for the vehicles. This is then followed by the manufacturing and assembly teams who construct the vehicles. The sales team then works to promote the vehicles to the customers and provide them with the necessary information. The marketing team works to create awareness of the vehicles and the customer service team provides support to the customers.

World view:
Arcimoto Inc’s world view is that they are providing a cost-effective, environmentally friendly, three-wheeled electric vehicle that is enjoyable to drive and practical for daily use. They strive to provide a vehicle that is affordable and that meets the needs of their customers.

The owners of Arcimoto Inc are the founders, Mark Frohnmayer and Nathan Harding. They are responsible for the vision and direction of the company and the overall success of the organisation.

Environmental constraints:
Arcimoto Inc is subject to environmental constraints, such as government regulations and industry standards. These regulations and standards must be adhered to in order to ensure the safe and efficient operation of the vehicles. They must also consider the impact that their vehicles have on the environment, such as emissions and noise pollution.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Arcimoto Inc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Arcimoto has a strong strategic focus on the future of transportation. They see electric vehicles as the future of transportation and are investing in this technology.

2. Arcimoto is a well-funded company. They have raised over $46 million in funding and have plans to raise more.

3. Arcimoto has a strong management team. They have a proven track record of success and are committed to continuing that success.

4. Arcimoto has a strong customer base. They have built a strong relationship with their customers and are committed to providing the best possible experience.


Below is a list of opportunities we have identified for the business:

1. Increase international presence: Arcimoto Inc should increase its international presence by expanding its dealership network to countries outside of the U.S. This will give the company access to new markets and customers, increase its brand recognition, and open up opportunities to tap into new revenue streams.

2. Develop new products: Arcimoto Inc should develop new products to meet the needs of their existing and potential customers. This could include an electric car, a two-seater motorcycle, or even a three-wheeled scooter.

3. Increase marketing efforts: Arcimoto Inc should increase its marketing efforts to reach a broader audience. This includes utilizing digital and social media platforms, advertising in print and online publications, and leveraging influencer marketing.

4. Focus on customer service: Arcimoto Inc should focus on providing top-notch customer service to ensure customer satisfaction and loyalty. This includes providing timely and helpful responses to customer inquiries, offering after-sales support, and providing regular updates on product features.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on a specific target market: Arcimoto Inc. has yet to focus on a specific target market, which has led to confusion among potential customers.

2. Lack of a clear value proposition: Arcimoto Inc. has yet to develop a clear value proposition, which has made it difficult for potential customers to understand what the company offers.

3. Limited production capacity: Arcimoto Inc. has a limited production capacity, which has made it difficult for the company to meet customer demand.

4. Lack of a sales and marketing strategy: Arcimoto Inc. has yet to develop a sales and marketing strategy, which has made it difficult for the company to generate demand for its products.


Below is a list of the threats we have identified for the business:

1. Low Production Volume: Arcimoto Inc’s current production capacity is limited to only 250 vehicles per month, which could be a major operational threat to the company’s growth and profitability.

2. Low Brand Recognition: Arcimoto Inc. is still relatively unknown outside of its core electric vehicle market. This could hinder its ability to grow its customer base and increase sales.

3. High Competition: Arcimoto Inc. faces stiff competition from established players like Tesla, Nissan, and Ford. These companies have greater resources and a larger customer base, which could make it difficult for Arcimoto to compete.

4. High Cost of Production: Arcimoto Inc.’s production costs are high due to the expensive components used in its electric vehicles. This could have an impact on the company’s profitability and ability to remain competitive.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Arcimoto Inc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Arcimoto Inc, as well as areas where the company needs to improve its operations or strategy.
Company: Arcimoto Inc. is a vehicle manufacturer that specializes in electric vehicles (EVs). Founded in 2007, Arcimoto has grown to become one of the leading EV producers in the United States. The company designs, manufactures, and sells ultra-efficient and affordable EVs, as well as a range of custom parts and accessories.

Collaborators: Arcimoto has established partnerships with a number of major companies, such as Panasonic and Bosch. These major companies provide Arcimoto with the necessary components and technology needed to develop their vehicles. Arcimoto also works closely with local EV dealerships to ensure their products reach their customers.

Customers: Arcimoto’s target market consists mostly of urban commuters and environmental advocates. The company’s EVs offer a more affordable and efficient alternative to traditional gas-powered vehicles. Arcimoto also offers custom parts and accessories that can be tailored to meet the individual needs of customers.

Competitors: Arcimoto faces competition from other EV producers, such as Tesla and Nissan. These companies offer more advanced technologies and higher-end models than Arcimoto. Additionally, these companies have larger footprints, which gives them an edge in terms of visibility and reach.

Content: Arcimoto has a comprehensive website that contains a wealth of information about their products and services. The website also provides customers with the ability to customize their vehicles and browse the company’s online store for parts and accessories. Additionally, Arcimoto frequently posts content on social media platforms to engage with their customers and promote their brand.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Arcimoto Inc as having an innovation score of B2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Arcimoto Inc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords