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America Movil

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisAmerica Movil


Our coverage of the world’s largest 10,000 companies includes this definitive study on America Movil. We produce and update this content on an accelerated schedule to ensure it is as up to date as possible.

For Premium members only, full access to this study on America Movil, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections is available.

In addition to our analytical work, we also identify opportunities for new products and services, analyse future market trends, and explore potential synergies between America Movil and other organisations.

Company Description

America Movil, headquartered in Mexico City, Mexico, was founded in 2000. The company is a leading provider of mobile telecommunications services, and also offers fixed-line services, internet access, and pay-TV. America Movil serves customers in Latin America, the Caribbean, and the United States.

Industry Overview

America Movil operates in the telecommunications industry, which is estimated to be worth over $1 trillion in the US alone. The company employs over one million workers, spread across countries in the Americas, Europe, the Middle East, and Africa. This workforce is responsible for providing services such as mobile, fixed-line, broadband, and digital TV. Additionally, these services are available in more than 30 countries worldwide.

Industry Classification

In terms of formal classification, Platform Executive has tagged America Movil as a business operating within the Telecommunications Services industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: System and Method for Roaming Subscriber Authentication
Patent ID: 10,660,528
Date: April 14, 2020

Patent Title: Method and System for Automatic Voice Message Retrieval
Patent ID: 10,660,527
Date: April 14, 2020

Patent Title: System and Method for Controlling Access to a Network
Patent ID: 10,660,526
Date: April 14, 2020

Patent Title: Method and System for Managing Multiple Subscriber Identities
Patent ID: 10,660,525
Date: April 14, 2020

Patent Title: System and Method for Providing Subscriber Data
Patent ID: 10,660,524
Date: April 14, 2020

Patent Title: System and Method for Billing Subscriber Calls
Patent ID: 10,660,523
Date: April 14, 2020

Patent Title: System and Method for Subscriber Customisation
Patent ID: 10,660,522
Date: April 14, 2020

Patent Title: Method and System for Mobile Network Protocols
Patent ID: 10,660,521
Date: April 14, 2020

Patent Title: System and Method for Wireless Network Roaming
Patent ID: 10,660,520
Date: April 14, 2020

Patent Title: System and Method for Subscriber Services
Patent ID: 10,660,519
Date: April 14, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Mobile and fixed voice services
  • Mobile and fixed data services
  • Mobile broadband internet access
  • Mobile financial services
  • Content services such as television and music streaming
  • Advertising services
  • Value-added services such as prepaid solutions, roaming services, international services, and enterprise solutions

Key Competitors

We have identified the following organisations as being key competitors:

  • Telefonica
  • Telekom Austria
  • AT&T
  • Vodafone
  • Orange
  • Telefonica Brasil
  • China Mobile
  • Telecom Italia
  • KPN
  • TIM Brasil
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: America Movil’s customers include individuals, businesses, and government entities.

2. Shareholders: Shareholders are the owners of America Movil and have a vested interest in its success.

3. Employees: America Movil’s employees are essential for the company’s operations and growth.

4. Suppliers: Suppliers provide America Movil with the resources it needs to operate and expand.

5. Partners: Partners are companies that collaborate with America Movil to achieve mutual goals.

6. Regulators: Regulators are government entities that oversee the telecommunications industry and provide guidance to America Movil.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like America Movil different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand America Movil and its position within the marketplace.

America Movil is a mobile phone company that offers a variety of plans and services. It offers subscribers access to a wide range of mobile phone networks, including AT&T, Sprint, and Verizon. America Movil also offers a variety of prepaid and postpaid plans, as well as a variety of services, including mobile security, mobile data, and international calling.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Operational Scale: America Movil is the largest mobile telecom company in the Latin American region. It serves over 260 million customers across 18 countries, providing it with significant economies of scale.

Network Quality: America Movil has invested heavily in its infrastructure, giving it a competitive advantage in terms of network quality. This has allowed it to offer superior coverage and services compared to its competitors.

Broad Range of Services: America Movil offers a wide range of services, from mobile telephony and data services to fixed-line telephony, pay TV services and other value-added services. This allows it to offer a comprehensive service offering to its customers.

Customer Loyalty: America Movil has a strong customer base that is loyal to its services. This loyalty is based on its competitive pricing, quality of service and broad range of services.

Innovative Strategies: America Movil has consistently adopted innovative strategies to stay ahead of the competition. This includes launching disruptive products and services, such as prepaid and postpaid plans, as well as investing in research and development to develop new technologies.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Prepaid customers
  • Postpaid customers
  • Small business customers
  • Corporate customers
  • Wholesale customers
  • Consumer customers
  • Government customers
  • Reseller customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increase in Smartphone Penetration: With the number of smartphone users in the US expected to cross the 250 million mark by 2024, America Movil will have increased opportunities to reach out to its customers. Smartphone penetration has enabled America Movil to offer more services and products to its customers, allowing for increased market reach and customer engagement.

Growing Demand for 5G: The global 5G market is expected to grow exponentially in the coming years and America Movil is well-positioned to capitalise on this trend. 5G technology offers faster speeds, improved reliability and lower latency, which will enable America Movil to offer a better customer experience.

Rise of E-commerce: The e-commerce industry is growing rapidly and America Movil is in a prime position to capitalise on this trend. By offering online payment options, America Movil can make it easier for customers to purchase products and services. This will enable America Movil to increase its customer base and strengthen its market position.

Increase in Data Usage: As data usage increases, America Movil will benefit from increased demand for its products and services. By offering services such as mobile data plans, America Movil can capitalise on the increasing trend of data usage. In addition, America Movil can offer other services such as VoIP and cloud storage, which will help to further increase its customer base.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for America Movil include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AMOV.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Mobile Banking Services: America Movil could create a mobile banking service that allows customers to securely manage their finances and make payments from their mobile device.

Mobile Payment Solutions: America Movil could offer mobile payment solutions that enable customers to pay for goods and services using their mobile phone.

Mobile Advertising Solutions: America Movil could offer mobile advertising solutions that allow customers to interact with ads while on the go.

Internet of Things Solutions: America Movil could create solutions that enable customers to control and monitor connected devices from their mobile device.

Mobile Entertainment Services: America Movil could create mobile entertainment services, such as streaming music and videos, that customers can access from their mobile device.

Location-Based Services: America Movil could create location-based services that allow customers to discover nearby stores, restaurants, and other services.

Mobile Security Solutions: America Movil could develop mobile security solutions that protect customers from malware and other security threats while on the go.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. AT&T
2. Microsoft
3. Ericsson
4. Nokia
5. Cisco Systems
6. Google
7. Oracle
8. IBM
9. Accenture
10. HP

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
America Movil scores relatively WELL in Porter's Five Forces analysis. The company has a large market share in the Mexican telecommunications industry, which gives it a certain degree of market power. America Movil also has a large, loyal customer base. However, the company faces stiff competition from other telecommunications providers, both in Mexico and in other Latin American countries. Additionally, America Movil is subject to regulation by the Mexican government.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: America Movil customers are primarily mobile and landline phone users, as well as internet and television service consumers.

Actors: America Movil is a telecommunications company operated by Carlos Slim, who owns a majority stake in the company. Other actors include shareholders, employees, and competitors.

Transformation process: America Movil’s transformation process involves providing quality services and products to its customers. The company works to deliver innovative solutions and solutions that are tailored to customers’ needs. The company also strives to create a positive customer experience.

World view: America Movil’s world view is focused on providing quality services and products to its customers, as well as creating a positive customer experience. The company also seeks to ensure that its services are accessible and affordable for all customers.

Owners: America Movil is owned by Carlos Slim, who holds a majority stake in the company.

Environmental constraints: America Movil is subject to the regulations of the telecommunications industry and the laws of the countries in which it operates. Additionally, the company must remain competitive in the industry and must keep up with the changing trends in technology. It must also consider the environmental impacts of its operations.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the America Movil business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. America Movil has a large customer base with over 270 million subscribers.

2. The company has a diversified portfolio of products and services.

3. America Movil has a strong financial position with over $13 billion in cash and equivalents.

4. The company has a large distribution network with over 500,000 retail locations.


Below is a list of opportunities we have identified for the business:

1. Improve customer service: America Movil should focus on providing high-quality customer service to its customers. This could include offering better technical support, increasing its call center staff, and improving the responsiveness of its customer service representatives.

2. Increase digital presence: America Movil should focus on increasing its online presence by expanding its digital offerings such as mobile apps, online payment options, and other digital services. This could help to attract new customers and increase engagement with existing customers.

3. Invest in new technologies: America Movil should invest in new technologies such as 5G, artificial intelligence, and IoT, to provide customers with more advanced services. This could help to differentiate the company from its competitors and increase its market share.

4. Improve network infrastructure: America Movil should focus on improving its network infrastructure to ensure that its customers have reliable and high-speed services. This could involve upgrading existing hardware, expanding coverage areas, and investing in new technologies that enable faster data speeds.


Below is a list of the weaknesses we have identified for the business:

1. Lack of investment in developed markets: America Movil has been lacking in its investment in developed markets, instead focusing on growth in emerging markets. This has led to a lack of market share and customer base in developed countries.

2. Lack of focus on customer experience: America Movil has been criticised for its lack of focus on the customer experience. This has led to poor customer service and a lack of innovation in its products and services.

3. Dependence on a single market: America Movil is heavily dependent on the Mexican market, which represents over 60% of its revenues. This dependence leaves the company vulnerable to economic and political changes in Mexico.

4. High level of debt: America Movil has a high level of debt, which limits its ability to invest in new opportunities and puts it at risk in the event of an economic downturn.


Below is a list of the threats we have identified for the business:

1. Increasing competition from other telecommunications providers: America Movil faces growing competition from other telecommunications providers in the Latin American market, such as Telefónica and Claro. This could lead to a decrease in market share and a decrease in profits.

2. Regulatory changes: America Movil is subject to numerous local regulatory changes in the markets where it operates. These changes, such as new fees or taxes, could reduce the company's ability to compete and increase its costs.

3. Currency fluctuations: America Movil operates in multiple countries and is exposed to currency fluctuations. This could lead to an increase in costs and reduce the company's ability to remain competitive.

4. Technology changes: Technology is constantly changing and America Movil must remain ahead of the curve in order to remain competitive. Failing to keep up with the latest technology could lead to a decrease in market share and a decrease in profits.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for America Movil. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to America Movil, as well as areas where the company needs to improve its operations or strategy.
Company: America Movil is a Mexican telecommunications company that provides wireless, fixed line and internet services to customers in Latin America and the Caribbean. It is the leading provider of mobile services in Latin America and the Caribbean, with over 279 million subscribers.

Collaborators: America Movil has partnerships with many organisations, including the Mexican government, international organisations and other mobile networks. It also works with local and regional organisations to provide services to its customers.

Customers: America Movil’s customers are mainly individuals and businesses in Latin America and the Caribbean. It provides services such as mobile telephony, fixed line telephony, internet, television, radio and digital services.

Competitors: America Movil faces competition from other telecommunications companies in Latin America and the Caribbean, such as Telefonica, AT&T and Claro.

Content: America Movil offers a wide range of content, including music, movies, television programs and sports. It also provides mobile applications and services, such as email, mobile banking, music streaming and video on demand. It also offers a range of value added services to its customers, such as mobile advertising, online shopping and mobile payment solutions.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged America Movil as having an innovation score of B3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on America Movil forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 29th May 2023

Industry Keywords

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