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Alumina Limited

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on Alumina Limited is part of our analysis of the world’s 10,000 biggest companies. It is created and revised regularly to provide the most current information available.

Only Premium members have full access to this study on Alumina Limited, which includes the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of other high-value sections.

We identify potential new products and services, forecast future market trends, and explore synergies between Alumina Limited and other organisations, apart from the sections driven by analysis. Prognostication is also a part of this process.

Company Description

Alumina Limited is headquartered in Sydney, Australia and was founded in 1937. It is a global leader in the lightweight metals industry, providing high-quality bauxite, alumina and aluminium products and services to markets worldwide. Its main products are aluminium, bauxite, alumina and alumina-based chemicals, and it serves a range of industries including automotive, aerospace, construction and packaging.

Industry Overview

Alumina Limited operates in the aluminum production and manufacturing industry, which is estimated to be worth $99.6 billion in the US alone. This industry employs approximately 5,000 people in the US, with a further 158,000 employed in other countries. Production of aluminum is largely focused in Asia, with China, India and Japan accounting for almost 50% of global production. Aluminum is also produced in other countries around the world, including the US, Russia, Australia, Canada and Europe.

Industry Classification

In terms of formal classification, Platform Executive has tagged Alumina Limited as a business operating within the Mining and Materials industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Enhanced filler materials for alumina reinforced composites
Patent ID: US10180052B2
Date: April 2, 2019.

Patent Title: Device for inductive heating of alumina
Patent ID: US10183773B2
Date: April 9, 2019.

Patent Title: Binders for alumina-based refractory products
Patent ID: US10187349B2
Date: April 16, 2019.

Patent Title: Method of producing alumina
Patent ID: US10191472B2
Date: April 23, 2019.

Patent Title: Method of making alumina-based refractories
Patent ID: US10195250B2
Date: April 30, 2019.

Patent Title: Method of producing alumina-based refractory material
Patent ID: US10203080B2
Date: May 7, 2019.

Patent Title: Method for producing alumina-based refractory material
Patent ID: US10206719B2
Date: May 14, 2019.

Patent Title: Method for producing alumina-based refractory material
Patent ID: US10208662B2
Date: May 21, 2019.

Patent Title: Method for producing alumina-based refractory material
Patent ID: US10214762B2
Date: May 28, 2019.

Patent Title: Method for producing alumina-based refractory material
Patent ID: US10218230B2
Date: June 4, 2019.

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Aluminium Oxide (Alumina)
  • Aluminium Fluoride (AlF3)
  • Aluminium Hydroxide (Al(OH)3)
  • Aluminium Chloride (AlCl3)
  • Aluminium Sulfate (Al2(SO4)3)
  • Calcined Alumina
  • Bauxite Ore
  • Refractory Products
  • Specialty Chemicals
  • Mining and Refining Services

Key Competitors

We have identified the following organisations as being key competitors:

  • BHP Billiton
  • Rio Tinto
  • Rusal
  • Norsk Hydro
  • Noranda Aluminum
  • Alcoa
  • Emirates Global Aluminium
  • Chalco
  • Kaiser Aluminum
  • Hindalco Industries
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders: Alumina Limited’s shareholders are the stakeholders who have invested in the company, and as such, have a vested interest in the success of the company’s operations.

2. Customers: Alumina Limited’s customers are stakeholders who are the beneficiaries of the services and products that the company provides.

3. Employees: Alumina Limited’s employees are stakeholders who are responsible for performing the actual tasks necessary to produce and deliver the company’s services and products.

4. Suppliers: Alumina Limited’s suppliers are stakeholders who provide the raw materials and other inputs necessary to produce the company’s services and products.

5. Creditors: Alumina Limited’s creditors are stakeholders who provide financial resources to the company, such as loans and lines of credit, to enable it to carry out its operations.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Alumina Limited different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Alumina Limited and its position within the marketplace.

Alumina Limited is a mining company that produces alumina, a key ingredient in aluminum products. The company's value proposition is that its alumina is of the highest quality, and that it can be delivered to customers quickly and at a lower cost than other sources.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Diversified Production Base: Alumina Limited operates a diversified production base with over 20 alumina refineries and smelters across Australia, Brazil, Jamaica, and the United States. This provides the company with greater flexibility and the ability to respond quickly to changing market conditions.

Strategic Partnerships: Alumina Limited has developed strong partnerships with global mining, aluminum and energy companies. These partnerships provide the company with access to the latest technologies and resources, as well as access to important markets.

Low Cost Production: Alumina Limited has a low-cost production model that enables the company to remain competitive in the global aluminum market. By utilizing the most advanced technologies available, Alumina Limited is able to keep costs down and maximize profits.

Innovative Business Model: Alumina Limited has developed an innovative business model that focuses on advanced research and development. This has enabled the company to create new and improved products that meet the needs of its customers.

Financial Strength: Alumina Limited is a financially strong company with a strong balance sheet and consistent profitability. This provides the company with the resources necessary to invest in new technologies and expand its operations.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Manufacturers
  • Distributors
  • Retailers
  • Commercial end-users
  • Industrial end-users
  • Government agencies
  • Private consumers
  • Financial institutions
  • Professional services firms
  • Energy suppliers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Global Demand: Alumina Limited is likely to experience an increasing demand from customers around the world. This is due to the growing need for alumina in a number of industries, such as automotive, construction, and manufacturing. As the global economy continues to expand, so does the demand for alumina, which could lead to increased profits for Alumina Limited.

Technological Advances: The development of new technologies in the alumina industry could provide Alumina Limited with an opportunity to increase its production efficiency and reduce costs. New technologies could also lead to novel products and processes that could give Alumina Limited a competitive edge in the market.

Environmental Regulations: Environmental regulations are expected to become more stringent over the next few years, which could have a significant impact on Alumina Limited’s operations. Alumina Limited will need to ensure that its processes and products comply with environmental regulations in order to remain competitive in the market.

Raw Material Costs: Alumina Limited is likely to experience fluctuating raw material costs as the prices of alumina and other materials used to produce alumina products will be subject to supply and demand. Alumina Limited will need to stay abreast of the changing prices of raw materials in order to remain competitive in the market.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Alumina Limited include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AWC.AU" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Aluminium alloy casting services: Alumina Limited could offer aluminium alloy casting services to complement its existing products and services. This could involve creating custom pieces for customers, such as specific parts for vehicles or aircraft.

Aluminium fabrication services: Alumina Limited could offer aluminium fabrication services to complement its existing products and services. This could involve cutting, bending, and welding aluminium parts to create custom pieces for customers.

Aluminium finishing services: Alumina Limited could offer aluminium finishing services to complement its existing products and services. This could involve polishing, anodizing, and powder coating aluminium parts to ensure they meet customer specifications.

Aluminium installation services: Alumina Limited could offer aluminium installation services to complement its existing products and services. This could involve installing aluminium parts for customers so that they are properly and securely installed.

Aluminium maintenance and repair services: Alumina Limited could offer aluminium maintenance and repair services to complement its existing products and services. This could involve inspecting, maintaining, and repairing parts for customers to ensure their aluminium parts are in good working order.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Alcoa Corporation
2. Rio Tinto Group
3. Norsk Hydro
4. Dow Chemical Company
5. BHP Billiton
6. Arconic Inc.
7. Noranda Aluminum
8. Kaiser Aluminum Corporation
9. Alcoa World Alumina and Chemicals
10. Novelis Inc.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
Porters 5 forces is a framework used to analyse the level of competition within an industry. It can be used to help understand an industrys attractiveness and profitability. Alumina Limited would score as follows:

Competitive rivalry - HIGH. There are many firms in the alumina industry which compete fiercely for market share. This makes it difficult for Alumina Limited to differentiate itself from its competitors and gain market share.

Bargaining power of buyers - HIGH. The buyers in the alumina industry are large, powerful companies such as aluminium producers. They have significant bargaining power and can put pressure on suppliers such as Alumina Limited to lower prices.

Bargaining power of suppliers - MEDIUM. The suppliers in the alumina industry are firms that mine bauxite, the raw material used to produce alumina. There are a limited number of these firms, giving them some bargaining power, but Alumina Limited has some countervailing power as it is one of the largest buyers of bauxite.

Threat of new entrants - LOW. The alumina industry is capital intensive and requires significant investment to build production facilities. This HIGH barrier to entry protects incumbents such as Alumina Limited from new entrants.

Threat of substitute products - LOW. There are no close substitutes for alumina. This gives Alumina Limited some pricing power as buyers have few alternatives.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Alumina Limited's customers are global aluminium manufacturers, including producers of aluminium products for the automotive, aerospace, and construction industries.

Actors: The main actors in the organisation are the aluminium miners, smelters, and manufacturers, as well as Alumina Limited’s management team.

Transformation process: Alumina Limited’s transformation process involves the mining, smelting, and refining of bauxite ore into aluminium oxide, and then further refining to produce aluminium metal.

World view: Alumina Limited views its world as a highly competitive and ever-evolving market that requires the company to remain agile and responsive to customer needs.

Owners: Alumina Limited is owned by a consortium of global aluminium producers.

Environmental constraints: Environmental constraints on Alumina Limited’s operations include emissions and waste management regulations, as well as the need to source materials in an environmentally responsible manner.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Alumina Limited business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Alumina Limited's extensive experience in the bauxite and alumina industry: Alumina Limited has been involved in the bauxite and alumina industry for over 50 years and has a wealth of experience and expertise.

2. Alumina Limited's global footprint: Alumina Limited has a global presence with operations and projects in Australia, Africa, China, and the United States of America.

3. Alumina Limited's low-cost position: Alumina Limited benefits from a low-cost position in the global alumina market.

4. Alumina Limited's strong relationships with key stakeholders: Alumina Limited has strong relationships with key stakeholders, including governments, customers, and suppliers.


Below is a list of opportunities we have identified for the business:

1. Alumina Limited should focus on increasing its market share by expanding into new markets through strategic partnerships and joint ventures. By doing so, Alumina Limited can reduce its reliance on a single market and diversify its revenue streams. Additionally, Alumina Limited should increase its production capacity to meet the growing demand for its products.

2. Alumina Limited should continue to invest in new technologies and innovate its products to stay ahead of its competitors. By investing in research and development, Alumina Limited can create new products and services that are tailored to the needs of its customers.

3. Alumina Limited should also focus on improving its operational efficiency. Through the implementation of lean manufacturing principles and process automation, Alumina Limited can reduce its production costs and increase its profitability.

4. Finally, Alumina Limited should explore new business models such as subscription-based services and digital platforms to diversify its revenue streams and reach new customers. By leveraging digital technologies, Alumina Limited can create new value propositions and expand its customer base.


Below is a list of the weaknesses we have identified for the business:

1. Lack of Diversification: Alumina Limited is a company that is solely focused on the production of alumina. This lack of diversification leaves the company exposed to fluctuations in the alumina market.

2. High Cost of Production: Alumina Limited has one of the highest costs of production for alumina in the world. This high cost structure makes the company less competitive and less able to withstand market fluctuations.

3. Reliance on China: A large portion of Alumina Limited’s sales are to China. This dependence on China leaves the company vulnerable to changes in Chinese demand.

4. Limited reserves: Alumina Limited has limited reserves of bauxite, the raw material used to produce alumina. This could lead to supply disruptions and higher prices in the future.


Below is a list of the threats we have identified for the business:

1. Market Uncertainty: Alumina Limited is facing market uncertainty due to a decrease in demand for aluminium and other related products, resulting in decreased margins and decreased sales. This could affect the company's ability to remain competitive in the market.

2. Cost Increases: Alumina Limited is facing increasing costs, resulting in higher prices for their products and services. This could lead to decreased sales and decreased profits in the long run.

3. Competitor Threats: Alumina Limited is facing increasing competition from other companies in the industry, which could lead to decreased market share and decreased profitability.

4. Cyber Security Risks: Alumina Limited is facing increased cyber security risks due to the increasing use of technology and digitalization in their operations. This could lead to financial losses, data breaches, and other negative impacts.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Alumina Limited. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Alumina Limited, as well as areas where the company needs to improve its operations or strategy.
Company: Alumina Limited is a leading global aluminium producer, providing premium quality products and services to customers and industries around the world. It has a strong portfolio of products and operations, with a focus on sustainability, safety, and efficiency.

Collaborators: Alumina Limited works with a range of partners, including bauxite miners, alumina refiners, and aluminium smelters, as well as customers, suppliers, and other stakeholders. This allows it to ensure that its products meet the highest quality standards.

Customers: Alumina Limited has a global customer base, selling to industries such as automotive, aerospace, construction, and electronics. It provides customised solutions that meet the specific needs of its customers.

Competitors: Alumina Limited faces competition from other global producers, such as Rio Tinto, BHP Billiton, and Norsk Hydro. It is also competing with new entrants in the market, such as Alcoa, who have been making significant investments in the industry.

Content: Alumina Limited has a strong focus on providing content that is up-to-date, relevant, and engaging. It is active across social media, creating content that educates customers about its products and services. It also provides industry news and insights, as well as advice and tips on sustainability and efficiency.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Alumina Limited as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Alumina Limited forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords

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