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Altura Mining Limited

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This in-depth analysis of Altura Mining Limited is part of our survey of the 10,000 largest companies in the world. It is updated regularly to ensure the content is as up-to-date as possible.

Only Premium members have full access to this study, which includes the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and other high-value sections.

We identify potential new products/services, forecast future market trends, and prognosticate possible synergies between Altura Mining Limited and other organisations, separate from the analysis-driven sections.

Company Description

Altura Mining Limited is an Australian mining and exploration company that is headquartered in West Perth, Australia. Founded in 2004, Altura is a leading producer of high-grade lithium concentrate from its world-class Pilgangoora Lithium Project. Its main products and services include lithium concentrate, spodumene and tantalum concentrate, which are all supplied to the global battery and technology markets. Altura also provides its products and services to the oil and gas, chemical, and pharmaceutical industries.

Industry Overview

Altura Mining Limited is a mining company based in Australia. The primary industry it operates in is the mining of lithium ores, which have a total market size of approximately $3 billion USD. This industry employs approximately 200,000 people, predominantly located in China, Australia, Chile, Argentina, and Zimbabwe. The majority of the lithium mined by Altura Mining is used in the production of lithium-ion batteries.

Industry Classification

In terms of formal classification, Platform Executive has tagged Altura Mining Limited as a business operating within the Mining and Materials industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: A Method for Determining the Composition of an Ore Body
Patent ID: US 9,959,933 B2
Date: March 20, 2018

Patent Title: Method and System for Mining in a Shaft
Patent ID: US 9,972,299 B2
Date: April 17, 2018

Patent Title: Device for Monitoring a Mining Process
Patent ID: US 9,996,862 B2
Date: May 15, 2018

Patent Title: Method and Device for Recovering Ore from a Subsurface Orebody
Patent ID: US 10,018,592 B2
Date: June 5, 2018

Patent Title: Device for Controlling a Blasting Process
Patent ID: US 10,017,973 B2
Date: June 5, 2018

Patent Title: Method and System for Controlling Blasting Conditions
Patent ID: US 10,015,632 B2
Date: June 5, 2018

Patent Title: Method and System for Controlling a Blasting Process
Patent ID: US 10,027,066 B2
Date: June 12, 2018

Patent Title: Method and System for Controlling a Blasting Process
Patent ID: US 10,044,719 B2
Date: June 26, 2018

Patent Title: Method and System for Controlling a Blasting Process
Patent ID: US 10,062,813 B2
Date: July 10, 2018

Patent Title: Method and System for Controlling a Blasting Process
Patent ID: US 10,065,626 B2
Date: July 17, 2018

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Iron ore mining and processing
  • Export of iron ore
  • Exploration and development of mineral resources
  • Exploration and development of new mining projects
  • Mining and mineral processing technology
  • Mining-related services, such as haulage and logistics services
  • Sale of iron ore products to customers in China, Japan, South Korea and India
  • Waste management services
  • Transport logistics services
  • Warehousing and storage services

Key Competitors

We have identified the following organisations as being key competitors:

  • BHP Billiton
  • Rio Tinto
  • South32
  • Fortescue Metals Group
  • Yancoal Australia
  • New Hope Corporation
  • Golden West Resources
  • Whitehaven Coal
  • Mineral Resources
  • Mineralogy
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders: Altura Mining Limited’s shareholders are the key stakeholders, as they invest their capital in the company and thus have a vested interest in its success.

2. Employees: The employees of Altura Mining Limited are also key stakeholders as they are responsible for the day-to-day operations of the company.

3. Customers: The company’s customers are also key stakeholders, as they rely on the quality of the products and services offered by Altura Mining Limited.

4. Suppliers: Suppliers of Altura Mining Limited’s products and services are key stakeholders, as they provide the raw materials the company needs to produce its goods and services.

5. Government: The government is also a key stakeholder, as it regulates the mining industry and taxes the company’s profits.

6. Community: The community in which Altura Mining Limited operates is also a key stakeholder.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Altura Mining Limited different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Altura Mining Limited and its position within the marketplace.

Altura Mining Limited is a Canadian mining company that focuses on the acquisition, exploration and development of gold and silver projects in North America. The company offers shareholders a dividend payment and the potential for capital gains.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Experienced Management: Altura Mining Limited has an experienced management team with extensive experience in the mining industry, including exploration, development, production and operations. This gives them a strong competitive advantage in terms of understanding the industry, the economics and the technical aspects of mining.

Low-Cost Production: Altura Mining Limited has access to high-quality, low-cost mining assets, which gives them a competitive edge in terms of production costs.

Diversified Assets: Altura Mining Limited has diversified assets across Australia, giving them access to multiple minerals and geographies. This allows them to diversify their risk and take advantage of different commodity cycles.

Access to Offtake Agreements: Altura Mining Limited has access to offtake agreements with major customers, giving them long-term contracts for the supply of their products. This helps them to secure their future revenue streams.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Retail customers
  • Wholesale customers
  • Industrial customers
  • Government customers
  • International customers
  • Mining companies
  • Financial institutions
  • Suppliers
  • Contractors
  • Environmental consultants

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Global Commodity Prices: With the rise of emerging economies, global commodity prices are expected to remain volatile and could have an impact on Altura Mining Limited's operations. As a result, Altura Mining Limited must be prepared to adjust their production and pricing strategies to accommodate these market changes.

Technological Advancements: Technological advancements have and will continue to revolutionize the mining industry. Altura Mining Limited must remain aware of any changes in the industry that could affect their operations and adjust their strategies accordingly.

Environmental Regulations: With the increasing concern over climate change, more stringent regulations are being implemented to reduce emissions and promote sustainability. Altura Mining Limited must stay up to date with any changes in regulations and adjust their strategies to remain compliant.

Social Impact: As the mining industry is becoming more prevalent, so is the need for social responsibility and ethical practices. Altura Mining Limited must ensure that their operations are sustainable and are not having a negative impact on the environment or local communities.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Altura Mining Limited include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Consultancy Services: Altura Mining Limited could provide consulting services to help other companies optimise their mining operations. This could include advice on the best tools and techniques to use, as well as providing guidance on environmental and safety regulations.

Surface Mining Equipment: Altura Mining Limited could develop and market its own line of surface mining equipment. This could include excavators, haul trucks, and other specialised machinery.

Mining Software: Altura Mining Limited could create specialised software to help other companies more efficiently manage their mining operations. This could include tools for tracking production, forecasting demand, and analysing data.

Training Services: Altura Mining Limited could provide training services to help miners develop their skills and knowledge. This could include courses on safety and environmental regulations, as well as more advanced topics such as data analysis and decision making.

Mining Maintenance Services: Altura Mining Limited could offer maintenance and repair services to help keep mining equipment in top condition. This could include regular inspections and repairs to minimize downtime and maximize efficiency.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Rio Tinto
2. Newcrest Mining
3. Peabody Energy
4. BHP Billiton
5. Anglo American
6. Glencore
7. Teck Resources
8. Vale
9. Yancoal
10. Fortescue Metals Group

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Altura Mining Limited are:

1. Suppliers: The company has a good relationship with its suppliers and has a good bargaining power.

2. Customers: The company has a good relationship with its customers and has a good bargaining power.

3. Rivalry: The company has a good competitive position in the market.

4. Threat of Substitutes: The company has a good competitive position in the market.

5. Threat of New Entrants: The company has a good competitive position in the market.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Altura Mining Limited's customers include investors, business partners, and customers of its products.

Actors: The main actors involved in Altura Mining Limited are the shareholders, management, employees, subcontractors, suppliers, government, and local communities.

Transformation process: Altura Mining Limited focuses on exploration, development and mining of its assets. The transformation process involves the identification and evaluation of prospective mineral properties, drilling of exploration and resource definition, completion of feasibility studies, and construction, operation, and maintenance of the mine.

World view: Altura Mining Limited is committed to creating value for its shareholders by delivering safe, profitable and sustainable mining operations. It is also committed to providing positive benefits to the local communities and to operating in an environmentally responsible manner.

Owners: Altura Mining Limited is a publicly listed company on the Australian Securities Exchange.

Environmental constraints: Altura Mining Limited is subject to a variety of environmental regulations and constraints, such as the prevention of land and water contamination, adherence to noise limits, and compliance with waste management and emissions requirements. The company also needs to comply with environmental legislation and undertake environmental impact assessments and stakeholder engagement processes.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Altura Mining Limited business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Altura has a large and high-quality asset base with a diversified portfolio of mines and development projects.

2. The company has strong operational capabilities and a track record of delivering on production targets.

3. Altura has a disciplined approach to project development and capital management.

4. The company has a strong balance sheet and cash position, providing flexibility to pursue growth opportunities.


Below is a list of opportunities we have identified for the business:

1. Increase Mining Production Efficiency: Altura Mining Limited should focus on optimizing their existing mining equipment and processes to increase production efficiency. This could include automating processes, improving safety measures, and better managing resources.

2. Expand into New Markets: Altura Mining Limited should consider expanding into new markets, such as Asia and Latin America, to diversify its revenue sources and increase its customer base.

3. Invest in Research and Development: Altura Mining Limited should invest in research and development to find new and improved mining technologies that can help reduce costs and improve productivity.

4. Increase Output Capacity: Altura Mining Limited should increase its output capacity by investing in new mining equipment and facilities. This would allow the company to meet the growing demand for its products and services.


Below is a list of the weaknesses we have identified for the business:

1. Lack of Diversification: Altura Mining is heavily reliant on a single commodity – lithium. This exposes the company to significant price fluctuations and risks associated with the lithium market.

2. Limited Scale: Altura Mining is a relatively small company with a market capitalisation of only around $500 million. This limits its ability to invest in new projects and puts it at a competitive disadvantage to larger miners.

3. High Debt Levels: Altura Mining has a high level of debt, which stood at $US341 million at the end of June 2018. This leaves the company vulnerable to a downturn in the lithium market or a rise in interest rates.

4. Concentration of Operations: The company’s operations are concentrated in a single country – Australia. This exposes it to geopolitical risks associated with the country, such as changes in mining regulations.


Below is a list of the threats we have identified for the business:

1. Increased competition - Altura Mining Limited is facing increased competition from larger and more established players in the industry, as well as from new entrants. This could lead to reduced market share and profitability.

2. Rising input costs - Altura Mining Limited is reliant on the cost of inputs such as fuel and raw materials, which could increase the cost of production and reduce profitability.

3. Fluctuation in commodity prices - Fluctuations in commodity prices can have a significant impact on Altura Mining Limited’s bottom line. This could lead to reduced revenues and increased costs.

4. Operational risks - Altura Mining Limited is exposed to a range of operational risks including safety issues, equipment malfunctions, and labour disputes. These could lead to delays in production, increased costs, and reduced profitability.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Altura Mining Limited. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Altura Mining Limited, as well as areas where the company needs to improve its operations or strategy.
Company: Altura Mining Limited is an ASX-listed lithium mining and exploration company with operations in the Pilgangoora region of Western Australia. They are focused on development of their flagship lithium project which consists of two hard rock spodumene deposits.

Collaborators: Altura Mining Limited has developed strong relationships with key stakeholders, including local Aboriginal communities, the WA government and local suppliers. They are also working with international partners to develop their project and technology.

Customers: Altura Mining Limited’s primary customers are Asian-based lithium chemicals producers, who use their products for the manufacture of batteries used in electric vehicles and other consumer electronics products.

Competitors: Altura Mining Limited faces competition from other lithium miners and producers, including SQM and Albemarle.

Content: Altura Mining Limited’s mission is to become a major lithium producer. They have a dedicated team of technical and operational experts, who are focused on developing their project safely, efficiently and sustainably. Their aim is to deliver a quality product at competitive prices to their customers.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Altura Mining Limited as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Altura Mining Limited forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords