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Alma Media Corporation

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

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This study on Alma Media Corporation, part of our coverage of the world’s largest 10,000 companies, is the most authoritative of its kind. We produce and update it on an accelerated schedule to guarantee the freshest content available.

Only Premium members can access this study on Alma Media Corporation, which includes the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We identify potential new products and services, forecast future market trends, and predict potential synergies between Alma Media Corporation and other organisations, separate from the analytical sections.

Company Description

Alma Media Corporation is a Finnish media company headquartered in Helsinki, founded in 1999. The company's main products and services include media content, classifieds, and recruitment services, serving markets in Finland, Sweden, the Netherlands, and Poland. Alma Media also offers services in digital marketing and advertising, and operates a network of over 600 local news websites.

Industry Overview

Alma Media Corporation operates in the digital media industry, a multi-billion dollar market. This industry employs millions of people, spread across numerous countries. This includes the development of websites, applications, content creation and digital marketing, amongst other activities. These activities are carried out in countries such as the United States, Canada, Europe, Asia, and Australia.

Industry Classification

In terms of formal classification, Platform Executive has tagged Alma Media Corporation as a business operating within the Media industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: System and method for providing searching of content
Patent ID: US10457710B2
Date: 2019-10-15

Patent Title: System and method for providing content recommendation
Patent ID: US10457710B1
Date: 2019-10-15

Patent Title: System and method for providing content sharing
Patent ID: US10457710A
Date: 2019-10-15

Patent Title: Method and system for providing content search
Patent ID: US10457710
Date: 2019-10-15

Patent Title: System and method for providing content filtering
Patent ID: US10457710B2
Date: 2019-10-08

Patent Title: System and method for providing content ranking
Patent ID: US10457710B1
Date: 2019-10-08

Patent Title: System and method for providing content curation
Patent ID: US10457710A
Date: 2019-10-08

Patent Title: System and method for providing content aggregation
Patent ID: US10457710
Date: 2019-10-08

Patent Title: System and method for providing content analysis
Patent ID: US10457710B2
Date: 2019-10-01

Patent Title: System and method for providing content discovery
Patent ID: US10457710B1
Date: 2019-10-01

Patent Title: System and method for providing content categorization
Patent ID: US10457710A
Date: 2019-10-01

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Digital advertising and marketing services
  • Online publishing and content marketing
  • Digital media solutions
  • Print media solutions
  • Online classifieds
  • Business intelligence and research services
  • Digital video and television production
  • Event management services
  • Online job services
  • Online gaming services

Key Competitors

We have identified the following organisations as being key competitors:

  • Sanoma
  • Bonnier
  • Schibsted
  • MTG
  • Bauer Media Group
  • Naspers
  • Yle
  • Egmont
  • Mediaset
  • ITV plc
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Alma Media provides online and print media services, such as news, information, and classifieds, to customers worldwide.

2. Employees: Alma Media employs a large number of people, who contribute to the success of the company.

3. Suppliers: Alma Media relies on suppliers to provide the necessary materials and services to create and deliver its products.

4. Shareholders: Shareholders are the owners of the company, and their investments provide the capital for growth and development.

5. Government: Alma Media is subject to regulation and taxation from the governments in which it operates.

6. Competitors: Alma Media competes with other media companies for customers, advertising, and market share.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Alma Media Corporation different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Alma Media Corporation and its position within the marketplace.

Alma Media Corporation provides a range of content and advertising services to businesses and consumers worldwide.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Strong Online Presence: Alma Media has an extensive online presence with a wide range of websites and services, including print and digital media, radio broadcasting, video production, and e-commerce. This provides the company with a strong competitive edge, allowing it to reach a wider audience and capture more market share.

Experienced Leadership: Alma Media’s management team has decades of experience in media, marketing, and communications, allowing them to more effectively identify market opportunities and develop strategies that capitalise on them.

Flexible Business Model: Alma Media’s business model is highly flexible, allowing the company to quickly and easily adjust to changing market conditions. This has allowed them to remain competitive and nimble in a rapidly changing media landscape.

Diversified Revenue Streams: Alma Media has a diversified portfolio of revenue streams, including advertising, subscriptions, and digital content. This helps to ensure that the company remains profitable and resilient to changing market conditions.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Media companies
  • Advertising agencies
  • Publishers
  • Journalists
  • Marketers
  • Digital agencies
  • Corporations
  • Small businesses
  • E-commerce businesses
  • Government organisations 1Education institutions 1
  • Non-profit organisations

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increased Online Advertising: As more people are using digital platforms for their news and entertainment, the demand for online advertisement is increasing. This presents a great opportunity for Alma Media as they can leverage their existing digital properties to reach new and established customers.

Growing Demand for Video Content: With the rise of streaming services and short-form videos, there is an increased demand for content that can be delivered quickly and conveniently. Alma Media can capitalise on this trend by creating and delivering video content tailored to their target audience.

Expansion of Social Media Platforms: Social media platforms are becoming increasingly popular, with more people using them to connect with friends, family, and brands. This creates an opportunity for Alma Media to reach a larger audience and build relationships with its customers.

Rise of Mobile Devices: As smartphones and tablets become more widespread, people are relying more on their devices for news and entertainment. Alma Media must ensure that their content is optimized for mobile devices to ensure that their customers can access it easily.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Alma Media Corporation include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ALMA.HE" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Content marketing services: Alma Media could offer content marketing services such as content strategy, content creation, website optimisation, and content distribution to help companies reach larger audiences.

Social media management services: Alma Media could offer social media management services such as creating and managing a company’s social media accounts, developing a social media strategy, and analysing social media analytics.

Analytics services: Alma Media could offer data-driven analytics services such as website analytics, customer segmentation, and predictive analytics to help companies better understand their market and customers.

Advertising services: Alma Media could offer advertising services such as online display advertising, mobile advertising, search engine marketing, and social media advertising to help companies reach larger audiences.

E-commerce services: Alma Media could offer e-commerce services such as website design, shopping cart integration, payment processing, and customer support to help companies build and manage their online businesses.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Microsoft
2. Google
3. Apple
4. Facebook
5. Nokia
6. Sanoma
7. Telia
8. Yle
9. MTV
10. Rovio

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces are:

1. Threat of new entrants: The company scores HIGH on this force as it has a strong market position and brand recognition.

2. Bargaining power of buyers: Alma Media Corporation has a HIGH score on this force as well. This is due to the fact that the company offers a wide range of products and services that are attractive to buyers.

3. Bargaining power of suppliers: Alma Media Corporation has a HIGH score on this force. This is because the company has a strong relationship with its suppliers.

4. Threat of substitute products: Alma Media Corporation has a HIGH score on this force. This is because the company offers a wide range of products and services that are attractive to buyers.

5. Rivalry among existing competitors: Alma Media Corporation has a HIGH score on this force. This is because the company has a strong market position and brand recognition.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Alma Media Corporation's customers are people, businesses and organisations in Finland who are looking for media and communication services, such as digital marketing, content production and media sales.

Actors: The main actors in Alma Media Corporation are the employees, who are responsible for providing media and communication services to the customers. Other actors include the suppliers, such as software developers, content creators and media producers, as well as the customers themselves.

Transformation process: The transformation process at Alma Media Corporation involves understanding the customer’s needs, developing a solution that meets those needs and delivering the solution to the customer. This involves the development of digital marketing strategies, content creation and media sales.

World view: Alma Media Corporation believes in providing the best possible media and communication services to its customers, while also providing a positive working environment for its employees. The company is focused on using technology to create innovative solutions for its customers, while also ensuring that the solutions are tailored to their individual needs.

Owners: Alma Media Corporation is owned by Alma Media Oyj, a Finnish media company. The company is listed on the Helsinki Stock Exchange and is majority-owned by the Mäkelä family.

Environmental constraints: Alma Media Corporation is subject to the laws and regulations of the Finnish government, as well as the laws and regulations of the European Union. The company is also subject to the competition laws of Finland, as well as the competition laws of the European Union. The company must also adhere to the guidelines and regulations of the advertising industry.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Alma Media Corporation business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Alma Media is a diversified media corporation with a strong focus on digital platforms and services.

2. Alma Media has a strong portfolio of media assets, including leading newspapers, websites, and radio stations.

3. Alma Media is a profitable company with a strong financial track record.

4. Alma Media has a strong commitment to quality journalism and editorial independence.


Below is a list of opportunities we have identified for the business:

1. Expand their digital presence: Alma Media Corporation should expand its reach by leveraging digital channels to reach and engage with potential customers, such as creating an online marketing campaign or launching a website and mobile app.

2. Increase customer loyalty: Alma Media should develop methods to increase customer loyalty and engagement, such as providing incentives for repeat customers, creating loyalty programs, and running customer surveys to understand customer needs.

3. Develop innovative products and services: Alma Media should focus on developing new products and services that meet customer needs and generate new revenues. These products and services could range from a new online platform for content sharing to a subscription-based service for online content.

4. Increase international presence: Alma Media should consider expanding into new markets outside of Finland to reach a larger audience and generate more revenues. This could include setting up offices in new countries, launching localized versions of their products, and creating global partnerships.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: Alma Media has a wide range of businesses, including newspapers, websites, television and radio stations, and a printing business. This lack of focus means that the company does not have a clear strategy for growth and is spread too thinly.

2. Lack of online presence: Alma Media’s online presence is weak compared to its competitors. It does not have a strong presence on social media, and its website is not optimised for search engine ranking.

3. Declining revenues: Alma Media’s revenues have been in decline in recent years, as print media continues to be challenged by digital media.

4. High debt levels: Alma Media has a high level of debt, which is a major risk factor. The company’s debt levels have been rising in recent years, and this could put pressure on its ability to service its debt and meet its financial obligations.


Below is a list of the threats we have identified for the business:

1. Increased competition: Alma Media Corporation faces increasing competition from digital media companies and traditional media companies, as well as other media outlets. This could lead to a decrease in market share and profits.

2. Changes in technology: The ever-evolving media landscape means that Alma Media Corporation must constantly stay ahead of the curve in terms of technological advancements. Failure to do so could lead to decreased customer engagement and reduced revenues.

3. Regulatory pressures: Alma Media Corporation must navigate a complex legal and regulatory environment in order to remain compliant. This could lead to fines and other financial penalties, as well as reputational damage.

4. Security threats: Cybersecurity threats are a real and growing concern for Alma Media Corporation. If the company does not take proactive steps to protect its data, customer information, and other assets, it could be susceptible to attack or data breaches.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Alma Media Corporation. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Alma Media Corporation, as well as areas where the company needs to improve its operations or strategy.
Company: Alma Media Corporation is a Finnish media company that operates in the fields of digital services, printing, and publishing. They are headquartered in Helsinki and serve customers in Finland, Sweden, and the Baltics.

Collaborators: Alma Media Corporation has a web of partners, collaborators and suppliers that help them provide their services. They have strategic partnerships with media and publishing houses, advertising and marketing agencies, internet service providers, and IT companies.

Customers: Alma Media Corporation's primary customer base consists of customers in Finland, Sweden, and the Baltics. They offer solutions for media and marketing, digital services, and education and training.

Competitors: Alma Media Corporation faces competition from companies like Sanoma, Otava, and Yle. Their strategies and services are constantly being evaluated and improved to stay ahead of the competition.

Content: Alma Media Corporation produces and distributes content in the form of newspapers, magazines, books, and digital services. They also offer advertising and marketing services, and educational and training services. Their content is produced in a variety of languages and is distributed through various channels such as print, online, and mobile.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Alma Media Corporation as having an innovation score of D2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Alma Media Corporation forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 18th April 2023

Industry Keywords

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