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Alliant Energy

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report provides an in-depth analysis of Alliant Energy, one of the world’s largest 10,000 companies. It is constantly updated to provide the most accurate and up-to-date information available.

Premium members have full access to this study on Alliant Energy, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We identify potential new products and services, forecast future market trends, and predict synergies between Alliant Energy and other organisations outside of the analysis-driven sections.

Company Description

Alliant Energy is an energy holding company headquartered in Madison, Wisconsin. It was founded in 1981 and is primarily focused on electric and natural gas generation, transmission, and distribution. The company's main products and services include electricity, natural gas, renewable energy, and energy efficiency solutions. Alliant Energy serves customers in Iowa, Wisconsin, and Minnesota.

Industry Overview

Alliant Energy is a Fortune 1000 company that operates in the energy industry. The energy industry is estimated to be worth around $1.2 trillion in the United States alone. Alliant Energy employs around 4,800 people across the United States, as well as in Canada, Mexico, and other countries. This industry is expected to continue to grow, as more people and businesses require access to reliable energy sources.

Industry Classification

In terms of formal classification, Platform Executive has tagged Alliant Energy as a business operating within the Electricity industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Apparatus and Method for Controlling the Flow of Gas Through a Pipeline
Patent ID: 10831386
Date: April 21, 2020.

Patent Title: Systems and Methods for Gas Turbine Controls
Patent ID: 10831312
Date: April 21, 2020.

Patent Title: Apparatus for Controlling the Flow of Gas Through a Pipeline
Patent ID: 10831385
Date: April 21, 2020.

Patent Title: System and Method for Managing and Monitoring the Performance of a Power Plant
Patent ID: 10831290
Date: April 21, 2020.

Patent Title: System and Method for Controlling an Electric Generator
Patent ID: 10831248
Date: April 21, 2020.

Patent Title: System and Method for Updating a Model of a Power System
Patent ID: 10831175
Date: April 21, 2020.

Patent Title: System and Method for Modeling a Power System
Patent ID: 10831174
Date: April 21, 2020.

Patent Title: System and Method for Modeling a Power System
Patent ID: 10831173
Date: April 21, 2020.

Patent Title: System and Method of Modeling a Power System
Patent ID: 10831172
Date: April 21, 2020.

Patent Title: System and Method for Modeling a Power System
Patent ID: 10831171
Date: April 21, 2020.

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Electric and natural gas utility services
  • Renewable energy products and services, including wind, solar, and biofuels
  • Energy efficiency programs and services
  • Energy management services
  • Electric transmission and distribution services
  • Wholesale energy services
  • Electric and natural gas supply services
  • Energy storage solutions
  • Electric vehicle charging solutions
  • Home energy services, including home energy audits, energy-saving tips, and energy-saving products and services
  • Emergency response services
  • Financial and customer services, including payment options, billing services, and customer service support

Key Competitors

We have identified the following organisations as being key competitors:

  • Xcel Energy
  • Duke Energy
  • Evergy
  • American Electric Power
  • Southern Company
  • Dominion Energy
  • Ameren
  • Great Plains Energy
  • Avangrid
  • DTE Energy
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Alliant Energy’s customers, including residential, commercial, and industrial customers, are important stakeholders and the primary source of revenue for the company.

2. Shareholders: Alliant Energy’s shareholders are stakeholders who benefit from the company’s financial performance and dividend payments.

3. Employees: Alliant Energy’s employees are key stakeholders who ensure the company’s operational performance.

4. Suppliers: Alliant Energy’s suppliers are important stakeholders who provide the company with the materials and services it needs to operate.

5. Government: Alliant Energy is regulated by the government and must adhere to certain safety and environmental regulations.

6. Community: Alliant Energy is committed to being a good corporate citizen and works to benefit the communities in which it operates.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Alliant Energy different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Alliant Energy and its position within the marketplace.

Alliant Energy is a regulated utility company in the United States. It provides services to more than 2.4 million customers in eight states. The company's value proposition is to provide reliable, affordable energy to its customers.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Financial Strength and Stability: Alliant Energy has a strong balance sheet and an investment-grade credit rating, which allows it to provide reliable and cost-effective energy solutions to its customers.

Customer Service: Alliant Energy offers excellent customer service with 24/7 phone support, online account management and billing, and a variety of payment options.

Technology: Alliant Energy is committed to investing in technology to provide customers with innovative and cost-effective energy solutions.

Renewable and Clean Energy Solutions: Alliant Energy has invested heavily in renewable energy sources, such as wind and solar, to provide clean and reliable energy solutions.

Community Engagement: Alliant Energy is actively involved in local communities and plays an important role in providing energy solutions that are tailored to meet the needs of each community.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Residential Customers
  • Business Customers
  • Commercial and Industrial Customers
  • Local Government Customers
  • Agricultural Customers
  • Municipal Utilities
  • Contractors
  • Environmental and Renewable Energy Customers
  • Out-of-State Customers
  • Online Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increasing Renewable Energy Usage: Alliant Energy has taken steps to incorporate more renewable energy sources into its portfolio, such as wind and solar. As the costs associated with renewable energy continue to decrease, Alliant Energy may need to increase its investments in these sources in order to remain competitive in the market. Moreover, as customers become more aware of the environmental benefits of renewable energy, they may increasingly demand that Alliant Energy increase its renewable energy usage.

Increased Competition: Alliant Energy faces increased competition from both traditional and non-traditional competitors. New entrants in the market with innovative technologies, such as distributed energy resources, may create significant challenges for Alliant Energy. Traditional competitors may also continue to invest in new technologies, such as smart grids and digital customer experiences, in order to remain competitive.

Growing Demand for Clean Energy: As customers become more aware of the environmental benefits of renewable energy, they may increasingly demand that Alliant Energy increase its renewable energy usage. Furthermore, customers may increasingly demand that Alliant Energy provide clean energy options, such as wind and solar. This could mean that Alliant Energy may have to invest in more renewable energy sources in order to remain competitive.

Increasing Regulatory Requirements: As the government continues to prioritise the reduction of carbon emissions, Alliant Energy may need to increase its investments in renewable energy sources in order to comply with stricter regulations. Furthermore, as new regulations are put in place, Alliant Energy may need to make changes to its operations in order to comply with these regulations.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Alliant Energy include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="LNT.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Home Energy Management System: Alliant Energy could create a home energy management system designed to help customers reduce their energy costs and conserve energy. This could include a suite of products such as smart thermostats, energy monitoring devices, and energy efficiency devices.

Renewable Energy Solutions: Alliant Energy could create renewable energy solutions such as solar panels, wind turbines, and other renewable energy sources to help customers reduce their environmental impact and save money.

Home Automation Services: Alliant Energy could offer home automation services such as security systems, lighting control, and HVAC control. This would allow customers to remotely monitor and manage their energy usage.

Green Building Solutions: Alliant Energy could create green building solutions such as energy-efficient windows, insulation, and energy-efficient appliances. This would help customers reduce their energy costs and increase the value of their homes.

Home Energy Audits: Alliant Energy could offer home energy audits to help customers identify ways to reduce their energy costs. This could include energy efficiency tips, energy monitoring systems, and energy-efficient products.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Renewable energy companies such as SunPower, Recurve, and Sunverge.
2. Electric vehicle manufacturers such as Tesla and General Motors.
3. Energy storage companies such as Sonnen and Younicos.
4. Utilities such as Wisconsin Public Service and Madison Gas and Electric.
5. Smart home technology companies such as Nest and ecobee.
6. Smart grid technology companies such as GridPoint and Silver Spring Networks.
7. Solar energy companies such as Sunrun and SolarCity.
8. Energy efficiency companies such as Opower and EcoFactor.
9. Alternative energy companies such as Westinghouse and Bluewater.
10. Energy management companies such as EnerNOC and Comverge.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Alliant Energy are:

1. Supplier Power - LOW

2. Buyer Power - MEDIUM

3. Competitive Rivalry - HIGH

4. Threat of Substitutes - MEDIUM

5. Threat of New Entrants - MEDIUM

Alliant Energy scores relatively WELL in relation to these forces.

The company has a LOW level of supplier power, due to the fact that there are many suppliers of energy in the market. The company has a MEDIUM level of buyer power, as there are many companies competing for customers. The company has a HIGH level of competitive rivalry, as there are many companies in the market. The company has a MEDIUM level of threat of substitutes, as there are many alternative sources of energy available. The company has a MEDIUM level of threat of new entrants, as the market is not overly difficult to enter.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Alliant Energy’s customers include residential and commercial electricity and natural gas customers. They are mainly located in Iowa and Wisconsin, although the company provides services to other areas. Alliant Energy provides customers with competitive rates, reliable electricity and natural gas, and customer service.

Actors: The main actors in Alliant Energy’s business are the company’s employees, customers, and shareholders. The company’s employees are responsible for providing customers with reliable services, managing the company’s operations, and ensuring the company’s profitability. Customers are responsible for paying their bills in a timely manner and for being informed of any changes in the company’s services. Shareholders are responsible for investing in the company and ensuring its long-term success.

Transformation process: Alliant Energy is in the business of providing reliable electricity and natural gas services to its customers. To do this, the company relies on its employees to manage operations, provide customer service, and ensure the company’s profitability. The company also relies on its customers to pay their bills on time and be informed of any changes in the company’s services.

World view: Alliant Energy strives to provide reliable electricity and natural gas services to its customers in an efficient and cost-effective manner. The company is committed to providing its customers with competitive rates, reliable services, and customer service.

Owners: Alliant Energy is owned by its shareholders. The company’s shareholders are responsible for investing in the company and ensuring its long-term success.

Environmental constraints: Alliant Energy is subject to state and federal regulations, which can limit the company’s ability to operate. The company is also subject to the fluctuations of the energy market, which can affect its profitability. In addition, the company must take into consideration environmental concerns when making decisions about its operations.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Alliant Energy business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Alliant Energy is a diversified energy company with a focus on electric and natural gas utilities.

2. Alliant Energy has a strong financial position with a credit rating of A-.

3. Alliant Energy has a long-term strategy focused on providing clean, reliable, and affordable energy.

4. Alliant Energy has a experienced management team and a committed workforce.


Below is a list of opportunities we have identified for the business:

1. Increase renewable energy sources: Alliant Energy should focus on expanding their renewable energy sources and decreasing their reliance on fossil fuels. This could include increasing the number of solar and wind farms and investing in advanced energy storage technologies to increase the availability of clean energy.

2. Enhance customer engagement: Alliant Energy should focus on enhancing customer engagement and providing valuable services to their customers that can improve their energy efficiency and reduce their bills. This could include the implementation of customer engagement tools such as smart meters, mobile apps, and digital energy management solutions.

3. Leverage data analytics: Alliant Energy should leverage data analytics to gain insights into customer behaviour, better understand their customer needs, and optimize their operations. This could include analysing customer data to identify trends and develop strategies to reduce energy consumption and costs.

4. Improve operational efficiency: Alliant Energy should focus on improving their operational efficiency and reducing their operating costs. This could include automating processes to reduce manual labour, investing in advanced technologies such as artificial intelligence and machine learning to streamline operations, and using predictive analytics to better manage energy resources.


Below is a list of the weaknesses we have identified for the business:

1. Lack of geographic diversity: Alliant Energy's operations are concentrated in the Midwest, which exposes the company to regulatory and weather-related risks.

2. Overreliance on coal: Coal accounts for over 70% of Alliant Energy's power generation, which makes the company vulnerable to environmental regulations and the volatile price of coal.

3. High debt levels: Alliant Energy has a high debt-to-equity ratio, which increases the company's financial risks.

4. Limited growth prospects: Alliant Energy's growth prospects are limited by the size of its service territory and the maturity of its customer base.


Below is a list of the threats we have identified for the business:

1. Increasing competition from renewable energy sources: Alliant Energy is facing increasing competition from renewable energy sources, such as solar, wind, and geothermal, which are becoming more cost effective and offering more reliable sources of energy. This has the potential to reduce Alliant Energy's market share in the energy industry.

2. Aging infrastructure and high capital expenditure: Alliant Energy has an aging infrastructure that requires significant capital expenditure to ensure that it remains reliable and efficient. This could result in higher costs for Alliant Energy and could impact their ability to remain competitive.

3. Regulatory uncertainty and changing environmental regulations: Alliant Energy is facing the uncertainty of changing environmental regulations that could have an impact on their operations. This could lead to increased costs and require them to invest in new technologies to remain compliant.

4. Cybersecurity threats and data breaches: Alliant Energy is facing increased threats to their data security, which could lead to data breaches that could have a negative impact on their reputation and customer loyalty. Additionally, it could result in financial losses due to the costs associated with dealing with the breach.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Alliant Energy. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Alliant Energy, as well as areas where the company needs to improve its operations or strategy.
Company: Alliant Energy is an American energy company based in Madison, Wisconsin that provides electric and natural gas services to 1.4 million customers across Iowa, Minnesota, and Wisconsin.

Collaborators: Alliant Energy has a large network of partners and collaborators, including the U.S. Department of Energy, the Environmental Protection Agency, and the Midwest Electric Consumers Group.

Customers: Alliant Energy's customers are mostly residential, commercial and industrial customers. They are based mainly in the Midwest, but they also have customers in other parts of the country.

Competitors: Alliant Energy's main competitors are other energy companies such as Duke Energy, Xcel Energy, and National Grid.

Content: Alliant Energy's website includes information about their services, customer resources, energy efficiency and safety, renewable energy, and news and events. They also offer customer support through their customer service center and their website.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Alliant Energy as having an innovation score of B2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Alliant Energy forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 13th June 2023

Industry Keywords

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